Chapter 516 Payment Platform, Access
The business in the southern market was not progressing, and Robin was getting anxious, so after much thought, he decided to take advantage of the weekend to go back to Kyoto.
He was still thinking about Yang Xueyu's Dahongpao and felt it would be a waste not to drink it.
But before going for tea, he still had one more task to do, which was to report his work progress to his boss.
Cui Yiting also followed Robin back to Kyoto. The main reason for her return was that the heat and humidity in Ningbo were very severe in the summer, which was really unbearable for her as a northern girl.
After arriving at the company, LaShou’s boss Wu Bo was being interviewed on the development and prospects of the group buying market.
Wu Bo expressed his views confidently and said that Lashou.com will always be committed to serving merchants and passing on benefits to consumers.
However, when the reporter asked about the group buying that has become popular in recent times, he just smiled and said nothing, as if he felt the question was of little value.
After the interview, Robin and Cui Yiting were invited to the president's office to report on their work in recent days and expressed deep remorse for their poor performance.
"Forget it. Nuomi won't last for many more days. Oh, and the same goes for group buying. The enemy we need to be most wary of is Dianping."
“Has Tenpay been connected to Dianping?”
Wu Bo nodded: "The service has been opened."
Robin was silent for a moment after hearing this: "Then the market in Kyoto will probably be taken over by him."
"It doesn't matter. We can only take over the Yuecheng market smoothly. We can be considered to have made a comeback."
"That may not be the case, boss."
Wu Bo looked at him in surprise: "What do you mean?"
Robin frowned slightly: "If Pintuan's community group buying business is taken over by Dianping, it will be difficult for us to compete in the future."
"There's nothing we can do about it. We withdrew from the Kyoto market in order to preserve our strength, which did leave this hidden danger. But even if group buying is stuck, we can probably hold out for a few months."
"Speaking of which, the worst outcome might still be group play."
Robin had just finished his sigh when there was a sudden rapid knock on the door, bang bang bang, as if something urgent had happened.
Wu Bo shouted "Come in", and then he saw a manager from the technical department running into the office, taking several breaths before opening his mouth.
"Boss, I have something important to report."
"There's no one else here, go ahead."
"Um... group buying. He has a technical team of six people with work badges on their chests. They look very impressive."
The technical manager swallowed and said, "They have moved into Alibaba headquarters."
"What did you say?"
Lashou.com assumed that its number one enemy was Dianping.com, and Dianping.com has indeed been gaining momentum in recent days.
Because Tenpay has been connected to Dianping, and their app was quickly listed on major application stores, it became the first group buying website that allows online payment using mobile phones.
Just like the GIS service, this is already a milestone in the history of group buying.
To this end, they also specially organized a special offer for mobile app orders, setting up a special offer channel that can only be accessed by the app, with the highest discount reaching 40% off.
Countless consumers flocked to the app, pushing the download volume of the Volkswagen app skyrocketing.
“How effective is the publicity?”
"Not bad, the app has been downloaded a lot, and everyone is very enthusiastic about grabbing coupons."
“How many people use Tenpay to pay online?”
"Uh, not yet."
After hearing Zhang Li's report, Chen Jiaxin did not feel disappointed.
After all, mobile payment is a new payment method. It is impossible to expect everyone to accept it on the first day. Even group buying websites were built by burning a lot of money.
So, they are not in a hurry.
When Tenpay carries out subsequent promotions, the number of users will continue to increase. At that time, Dianping will then offer targeted discounts, which can be rolled out throughout the city in an instant. This is the benefit of commercial linkage.
As online payment becomes more and more popular, online banking, phone bill deductions, card and code payment, etc. will be replaced. By then, Dianping's business will be spread all over the country.
"Mr. Chen, have you used online payment?"
Just as Chen Jiaxin was sitting in her office chair and thinking silently, Yang Xueyu walked into the office, his voice arriving before he even showed up.
“I’ve used it, but the jump speed is still a bit slow. However, compared with PC-side payment, it is already very convenient.”
Chen Jiaxin took out her mobile phone, on which was a 30% discount coupon for a hair salon that she had just ordered using Tenpay.
Yang Xueyu unbuttoned his suit and sat on the sofa: "Times are advancing, and the development of the Internet is really changing with each passing day."
"Is there any news about the promotion plan of Tenpay?"
“I haven’t heard anything yet, but Alipay is about to go online. Since both companies are planning to enter the mobile payment field at this time, it will be another money-burning war in the near future.”
Chen Jiaxin nodded, and suddenly remembered something: "Oh, by the way, I have a little news to share with you."
"What news?"
Chen Jiaxin turned her chair around: "Mr. Li from Tenpay told me that Jiang Qin went to him to ask for cooperation some time ago, but was turned away and waited for four hours in vain."
Yang Xueyu was stunned for a moment: "Is there such a thing?"
"He didn't want to accept Tencent's investment, but wanted Tenpay to cooperate with them. I don't know whether I should describe him as naive."
Yang Xueyu sighed: "He is arrogant. He thinks that if he can defeat us, he can beat the big companies. But he probably doesn't understand what the Internet ecosystem is. It means that no one can remain independent."
Chen Jiaxin restrained her smile and said, "He didn't even accept Tencent's investment, let alone Alibaba's unfair terms. I admire him a lot."
“It does take a lot of courage to offend a big company.”
"Maybe it's because I'm too young. When I was his age, I also felt that I could fight against the sky."
Chen Jiaxin sighed, and then turned to the main topic: "Group buying is no longer a problem, but we still have competitors. Mr. Yang, go and call everyone to a meeting. We need to discuss the subsequent layout."
Yang Xueyu stood up: "Understood."
Afterwards, all the executives of Volkswagen Kyoto Branch were gathered together, and Chen Jiaxin walked in wearing a white suit and high heels.
According to their plan, as long as the promotion funds are in place, the promotion of mobile payment in first-tier cities will not exceed three months, which will have an effect on the current situation.
By then, group buying will no longer be a threat, but Lashou will definitely grow smoothly and return to its peak state.
So Chen Jiaxin arranged three tasks. The first target was the community group buying project, which they could accept unconditionally.
Second, Lashou will most likely not return to Kyoto at the first opportunity, because Nuomi just hit them hard, and they will definitely fight back and take over the market in Yuecheng.
Therefore, Volkswagen needs two additional teams to go to Shanghai and Shenzhen to take advantage of this gap to eat up the market share of these two cities.
Third, by leveraging strong publicity and cooperating with Tenpay’s layout, we can quickly cultivate consumers’ habit of using mobile payments.
"Manager Qu, publicity is the responsibility of your advertising department. This is the premise of all tasks. I hope your department can treat it well."
"Mr. Chen, we actually started contacting various offline media channels two days ago."
"very good."
Manager Qu was choked and spoke a little nervously: "But many offline media with good locations have already been booked."
Chen Jiaxin was stunned for a moment: "Such a big deal? Real estate developer?"
"no."
“What kind of business is that?”
"Yes...it's a group purchase. They booked it for three whole months."
"?"
At this time, Nuomi.com had just entered the Yuecheng market and was operating between the business areas of Pintuan and Wowotuan.
They actually know about third-party payment, but fortunately, these group buying websites with support from third-party payment platforms are all in the north.
Pintuan, Nuomi and Wowotuan did not get this channel. Since everyone is weak, no one needs to be afraid of anyone.
Of course, Lashou.com is now expanding in the south, and once it has access to the mobile payment portal, it will definitely come over.
However, the core business areas are now in the hands of group buying, so group buying will definitely become the first target of sanctions for Lashou.com. They will have a buffer period for a while to find other remedies.
Yes, this threshold can indeed block many people, but with Jiang Qin's terrifying ability, he can always hold on for three months.
Three months is enough time to do a lot of things.
However, Chang Shangsong, who is in charge of the Yuecheng market, discovered a very strange thing on the street these two days.
That is, the contents of subways, elevators, bus stops and outdoor billboards were removed at about the same time, leaving only bare metal sheets and backboards.
These advertising spaces are very valuable. Not to mention a day, even an hour is expensive. It is basically impossible for them to be vacant, but this time it was surprisingly strange.
Chang Changsong doesn’t understand what this operation is, but because he often sees it on his way to work, he always takes an extra look at it every time.
Until the morning of the 27th, it was a normal day in the eyes of many people.
When the morning light covers the city streets, these empty backboards and iron sheets all have new contents.
Chang Jiansong was rushing to work as usual. When he passed by this place, he just took a casual glance and his whole head suddenly started buzzing.
Kyoto, Shanghai, Shenzhen, Guangdong, when a poster in sky blue and bright yellow quietly landed in every corner of the four major cities, it suddenly exploded like a thunder in a drought, and the entire group buying market exploded.
"Mr. Chen, group buying and Alipay...strategic cooperation!"
"What?"
"You should go and have a look. You can see directly from the floor-to-ceiling windows. Their ads are everywhere."
Chen Jiaxin and Yang Xueyu were discussing inviting celebrities to shoot promotional videos. After hearing Zhang Li's report, they were stunned, then ran out of the office and came to the floor-to-ceiling window.
There is an LED screen opposite their headquarters building, which used to play the group buying advertisement DuangDuangDuang, which made countless men want to drink milk.
At this moment, there are only two colors left on the entire screen, sky blue like water, and bright yellow like the moon.
The blue part has the Alipay logo and says "If you dare to use it, I dare to compensate you."
Below is another line of text: "First time you bind your card, you will receive a 100-yuan group shopping voucher."
The bright yellow part has the group buying logo and reads "Group buying saves you money and trouble."
There is another line of text below: "Choose Alipay to pay. If you dare to use it, he dares to compensate you."
Sky blue and bright yellow are both very eye-catching colors, so they appear very eye-catching.
(End of this chapter)
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