Chapter 524: Filming an Advertisement
"Is there any explanation for the Tuanbao.com incident?"
"No, I can't even get through to the customer service phone number, and I don't know where to go to protect my rights!"
“I will never hoard coupons again.”
"The merchants who haven't received payment for their products are the worst off..."
The incident of the boss of Tuanbao.com running away continues to ferment, and more and more rights protection groups are coming. In addition to consumers, the biggest chunk of money is still the payment for goods from merchants.
Because the nature of the incident is very bad, this matter has remained hot on Tieba and Weibo.
Everyone was waiting for an explanation, but what they got was not an apology or compensation from Tuanbao.com, but another piece of news.
24quan’s business in Xiacheng collapsed. More than 120 employees blocked the company’s door to demand their wages, but the city manager never showed up.
"Another runaway!"
"You really can't trust group buying anymore. One after another, it's too scary."
"Fortunately I didn't stock up too many coupons, otherwise so many people would have been cheated!"
"Mom said there are a lot of bad people on the Internet, and it seems that she is right."
“How many group buying websites can you trust now?”
"Don't trust any of them, they are all birds of a feather. They offer discounts every day, but in the end, the wool still comes out of the sheep!"
"This is a phishing website. They first offer you a discount to lure you in, then they run away with your money after gaining your trust."
"I'm from a city newspaper. Does anyone have any inside information? I'll follow up on this matter and maybe I can help you defend your rights!"
The storm has not yet subsided, and a new wave has risen, and the group buying market has begun to become chaotic.
The affected websites also stepped forward and started public relations to restore their credibility.
Lashou.com directly disclosed the second round of financing to the media and also used Alibaba's name to endorse itself using the other party's credit.
Nuomi’s strategy is similar. It also joined hands with Baidu and invited several top stars to shoot commercials.
But unfortunately the effect is not good, because Baidu has no credibility in the eyes of consumers...
Dianping is even more ruthless, directly launching a monthly settlement service that requires users to pay later than they use the service.
In other words, they simply changed the order of consumption, eliminating consumers' concerns about being cheated by hoarding coupons.
This move by Dianping directly won the favor of consumers, and the number of orders increased rapidly.
However, although this approach has its merits, it undoubtedly adds high-intensity pressure to one's own cash flow and operations.
What is surprising is group buying. During this process, group buying has not made any response, and its attention is still on building the supply chain and subsequent layout of the sinking market.
How to say it, the collapse of Tuanbao and 24quan is just a sign that an industry is beginning to stabilize.
The booming market was originally driven by spending money. Now that less money is being spent and the market has shrunk, naturally some people will collapse, either Tuanbao or Tuanbei, either 24 coupons or 25 coupons.
If we have to go to great lengths to explain every time something like this happens, then we should stop being in this industry.
Jiang Qin hopes to establish a strong and firm image for group buying, an image that consumers will trust without too much nonsense.
“How is Shenzhen’s supply chain doing now?”
"It has been built. Now Zhu Jinfu is in charge of the daily operations. Xu Kaixuan is specifically responsible for this aspect of the business, and he is doing a pretty good job."
Jiang Qin nodded after listening to it. "One is Zhu Jinfu, the other is Xu Kaixuan. It's fucking unfair for Shenzhen City not to make money!"
Wei Lanlan smiled for a long time and said, "Boss, you are already very rich."
"It's not enough. There is so much money in the world. I can't bear to see it become homeless."
“The boss has a really kind heart!”
After Wei Lanlan finished speaking, she couldn't help but speak again: "Boss, are we really not going to respond to the Tuanbao.com incident? Tan Qing said that the recent decline in orders is quite serious."
Jiang Qin picked up the teacup and took a sip of water. "When things get bad, consumers tend to get carried away. I've seen several fixed IDs in the rights protection group recently. They curse the most every day. Guess how much they've been cheated?"
Wei Lanlan thought for a moment and asked, "How many thousands?"
"Not a cent!"
"ah?"
Jiang Qin thought about it and said, "They said that although they were not defrauded of their money, they were still angry for those who were. They were even tougher than me."
Wei Lanlan thought about it thoughtfully: "So when consumers are overwhelmed, responding is useless?"
"That's about it. Consumers are not blind. After the storm subsides, they will be able to tell which website is the most credible."
"I understand, but I think it would be nice if we could shoot a commercial."
Jiang Qin stroked his chin and thought for a while: "It's time to update the advertisement. It can't be always DangDangDang. It should be something high-end."
Wei Lanlan nodded: "We have never released a formal advertisement for group buying, nor have we hired a spokesperson, so why not do it this time."
"Okay, then I'll leave this matter to you."
"Okay, then I'll go discuss it with Wen Hao."
After Wei Lanlan finished speaking, she stood up and left Jiang Qin's office. At this time, Boss Jiang had already logged into WeChat and posted a bunch of erotic pictures, all of which were carefully selected by literary masters.
The pace of cursing in the group has obviously decreased, and the typing speed of several people has obviously slowed down by half, probably because they have one less hand to assist.
"Damn, who is this person who is the dream of 900 million girls? He posts pornographic pictures every day and doesn't defend his rights. Kick him out!"
"That's right, not only do they not defend their rights, they also cause trouble every day!"
"Why are you kicking him? Kick him and I'll fight you to death!"
"I've been scammed out of money, and I'm not even allowed to look at pornographic pictures. Is this fair?"
"Brother, please post more. I love to read it!"
Jiang Qin opened the folder and released countless jade feet, causing the people in the group to gradually become busy, and today's rights protection came to an end.
At this moment, Dong Wenhao pushed the door open and walked in: "Boss, I heard from Sister Lanlan that we are going to shoot a new commercial, right?"
"Well, Lanlan and I discussed it and it's time to update the advertisement."
Jiang Qin stretched out his hands and clasped them together: "It's easy to cause visual fatigue if you keep saying DuangDuangDuang. It just so happens that there has been a commotion in the group buying market recently, so shooting a new ad can be considered as a side response."
"Can we hire a celebrity to endorse our products?"
Jiang Qin glanced at him and said, "We have made so much money, don't be so cautious, please!"
Dong Wenhao immediately became energetic: "Then I will call Sister Sun from Huaying Entertainment and ask her to help contact them."
"Heh, does the literary master still have such connections now?"
"Last time we held a school beauty contest, we selected three national school beauties, and later they were all signed by Huaying Entertainment through our official authorization."
"Okay, then I'll leave the commercial shooting to you."
(End of this chapter)
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