Chapter 539: Let Every Penny Have a Home
In the following week, Pintuan and Xihanheqing's merchants reaped the market in a big way. At the same time, new brands that joined in the sixth round were also nurtured and achieved rapid growth.
The group buying market, which had been losing popularity, has seen a new consumption peak again.
At this time, Xihanheqing's VIP users were also successfully integrated into the group buying online membership system, bringing a new wave of customer traffic to the group buying.
The bosses in Linchuan all made a lot of money, and the Eight Heavenly Kings were also extremely excited.
To be honest, amid the strong impact of the Internet on the physical industry, many brands have collapsed because they were unable to adapt.
But members of the Linchuan Business Group really felt a strong sense of satisfaction from Jiang Qin's layout.
At this time, more information began to be dug out by people in the industry.
Nongfu Spring is the nature's porter, Jiaduoji's anti-inflammatory herbal tea is combined with hot pot as a marketing strategy, Burger King is demoting KFC to establish its brand image, and Kangmailang's classic loser bucket...
Many people who specialize in marketing feel like they have been hit by a wake-up call after learning about these things.
They felt that the twenty-something boss of the group buying website was simply a monster, and some big names in the advertising industry even felt like they were living in his shadow.
In contrast, the group buying market is bleak except for group buying.
In Kyoto at the end of October, a drizzle fell, soaking the entire city. The rain spread on the ground, deepened the color, and made the autumn chill even more intense.
In front of a large Northeastern iron pot stew restaurant outside the Third Ring Road, the owner surnamed Zhang squatted under the eaves, puffing on his cigarette. He looked at the newly opened green pepper grilled fish restaurant across the street and couldn't help but pursed his lips.
In the past two days, the business in the store has been quite slow, while there is a long queue across the street, and it is impossible to handle it.
"I told you not to rush to cancel the contract with the group-buying service, but you didn't listen. Now you have no customers!"
"What can we do? People on the internet say he has no money!"
"You believe everything that's said on the Internet! Last time, I told you to grab the salt, so you grabbed the salt!"
"That damn comment was so loud and there was a fucking meeting. I thought I was going to get rich!"
"Oh, yes, yes, it's good now. All the customers are gone. Look across the street!"
The proprietress, who was busy in the store, complained unhappily and dumped all the garbage into the trash can at the door.
Last year, Dianping entered Kyoto. A marketing manager came to sign their store, but Old Wu refused to sign, saying that the store had no future. As a result, LaShou withered within three months.
Later, group buying came to Kyoto and expanded its business on a large scale, with door-to-door sales constantly appearing in various business districts. However, Lao Wu still insisted on his own ideas and refused to sign, saying that the company had no future. Then Volkswagen and Lashou collapsed together.
A few days ago, there were rumors online that the group buying team had run out of money. Old Wu suddenly became smart and was one of the first to run to cancel the contract and wait for payment. He waited at the door of the team for three days.
Then the termination contract was signed. Some time ago, I received the payment for the goods that I had been longing for, and I immediately signed the contract with Dianping happily.
As a result, all the customers disappeared overnight.
Luck is really mysterious. It doesn't matter how fast or slow you run, you just can't earn the money you don't deserve! Old Wu himself was puzzled, thinking, did I perfectly avoid all the correct answers?
"Call Manager Chen tomorrow and tell him that we will not terminate the contract. We will run the store well and make money in peace."
"I just got the payment back, how can I not save my face?" Old Wu got angry when he heard this.
Old Wu's wife rolled her eyes at him and asked, "Is face more important or making money more important?"
"Honey, listen to me, things on the Internet are so mysterious. Group buying can suddenly fail and then suddenly work. I think there will be a reversal this time. I ran too fast last time. This time, I will hold on and bet all on Dianping. I will definitely win!"
"Have you ever thought that you've chosen the wrong answer several times?"
Old Wu was stunned for a moment: "Every time it's just a little off."
Old Wu’s wife stopped what she was doing and said, “Then I think you should change your mindset and do the opposite. If you think Dianping can win, then we should join the group buying. You’ve never made the right choice anyway!”
"????"
"The times are different now. People buy coupons in bulk before they go out to eat. It's different from the past when they could just open the door and get business. It's very important to choose the right platform."
Old Wu didn't want to listen to his wife's nagging and insisted on his own ideas. Just then he heard someone calling for more dishes, so he got up and walked into the house.
The table for two wanted more dishes. One was younger, the other more mature. They had just arrived and ate quite quickly.
Old Wu brought them a dish, sat down next to them, lit a cigarette, and heard the voices of two people chatting in his ears.
"The group buying supply chain needs to continue to be built, and the subsequent cold chain and import chain need to be laid out step by step. The focus of the Kyoto branch's later tasks will be on this, so you need to keep an eye on it."
"Understanding boss."
Jiang Qin nodded: "If there are other brands that are not from the Linchuan business group that want to cooperate with the group-buying supply chain, we also strongly welcome them. We will benefit both merchants and consumers, control costs well, and make sure every penny has a home."
After listening to this, Yao Shengdong straightened his chest and said, "I understand. The boss can't stand seeing lonely money wandering around!"
"Wozhi, you summarized it very well, let's go."
“What about Dianping?”
Jiang Qin put down his glass and said, "The Internet is just starting out, and the relevant laws and regulations are not yet complete, but there may be antitrust laws introduced later, so let's keep them. It's fun to bully them a bit when we have nothing to do."
Old Wu, who was sitting nearby, felt something was not right the more he listened. He turned around and glanced at Jiang Qin, thinking that he looked familiar.
At this moment, the TV hanging on the wall broadcast the news that Dianping held a press conference to disclose its account balance and appease its partner merchants.
Old Wu's attention was diverted instantly. He stared at the news for a long time and thought to himself, "That's right, my choice was right. The bitch has long hair but short knowledge."
Yao Shengdong also looked at it for a long time, then came to his senses and looked at Jiang Qin: "They have refuted the rumor."
"It's useless. They can appease merchants, but they can't appease consumers. They refused to respond to the refund of expired consumer coupons, but rented two luxurious halls to hold a conference. The impact of this will haunt them for a long time."
Jiang Qin took a sip of wine and said, "Without users, what's the point of just appeasing the merchants? Just like this store, how long can it survive without customers?"
Old Wu: “????”
"That's true."
Yao Shengdong stood up and picked up the bottle to pour him a drink, but Jiang Qin waved his hand and refused: "No, just a little tipsy is fine. I have to go back to school tomorrow. Boss, pay the bill!"
Old Wu stood up, picked up the order on the table and took a look: "Um, one hundred and twenty-three."
"We bought the coupons on Dianping.com, and the lady boss just checked it. You can just charge for the drinks."
"Six."
Jiang Qin asked Lao Yao to pay, and he raised his mobile phone to start taking pictures in the store. Then he typed with his fingers and muttered to himself.
“The environment is beautiful and quiet, with few customers. It feels like I have booked the whole place for the price of one table. It is a great value for money. Five-star rating. I will come again next time.”
Yao Shengdong was stunned watching from the side: "Boss, what are you doing?"
Jiang Qin looked up at him and said, "I'll give you a five-yuan refund if you leave a good review, but you have to include a picture."
"oh oh."
Jiang Qin finished writing the positive review, uploaded a picture of the empty positive review, and walked out of Northeast Tieguodun with Yao Shengdong.
At this time, Old Wu stood there thinking for a long time, then ran to the counter, rummaged around and pulled out a newspaper from a few days ago, which said that I was the spokesperson for myself.
Comparing the photo above with his memory, Old Wu took a deep breath and picked up his phone to call Manager Chen.
The guy just now seemed to be the boss of a group buying store. Damn, he is such a jerk. He used the coupon from Dianping to eat and still wanted a five-yuan cashback. What’s more, he even said in a sarcastic way in the five-star review that no one comes to their store.
If it were someone else, they would have beaten the person up long ago, but Old Wu, who was naturally a thoughtful person, decided on the spot that he had to be tied to the group car and must not get off again.
If such a person cannot achieve great things, then who can achieve great things?
After all, whether a business can be successful depends on how cunning the boss's style is.
At noon the next day, the cunning boss Jiang boarded the return flight to Linchuan.
Wei Lanlan drove her BMW to the airport and took him back to the group buying headquarters, where he was greeted with warm cheers.
To be honest, when the group buying incident attracted widespread public attention, the boss had already begun to arrange for them to take countermeasures in an orderly manner.
On the one hand, they are shooting commercials, on the other hand, they are raising funds, sending notices to Linchuan brands, and producing various joint posters, but no one knows what the real effect will be.
And in order to win with one strike, everyone had to endure online rumors and could not make any rebuttals.
Lu Feiyu was about to explode. He was a student in the journalism department and currently controlled the headlines of tonight. Facing such a feeling was like holding back on peeing.
Not to mention I can't hold it back, I can't even hold it back.
Until the very end, Luffy Yu slapped everyone in the face with the words "Will the group buy be targeted? Just because he paid us back." He breathed a sigh of relief, feeling so good that his tailbone was numb.
"Boss, we won."
Jiang Qin nodded: "Well, a great victory. There will be no weaknesses in future group fights."
Wei Lanlan clenched her fists excitedly: "Oh, by the way, in the past two days, many brands from other places have called us and asked about cooperation."
"As expected, it's not just group buying that's popular this time. The business gangs and Jinsinan are probably also exposed. So there's no need to hide it. We can ask the Ministry of Commerce to talk about it, but we'll set a higher threshold."
"clear."
(End of this chapter)
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