Chapter 543 or a foreshadowing?
Public opinion about the group buying war is coming to an end, and rumors that the group buying market is about to run out of funding have gradually subsided.
Xie Tingfeng and Zhang Baizhi divorced, Yao Chen and Ling Xiaoshu divorced, Xie Na and Zhang Jie got married, Li Shuangjiang's son beat someone up in the street...
The new gossip in the entertainment industry quickly diverted the attention of netizens, causing the heat of the entire group buying website, which had been hyped up through public opinion, to quickly cool down.
Serious people, who would stare at shopping platforms every day?
In the minds of netizens, even scientists who have developed new life-saving drugs and invented revolutionary technologies are not as interesting as the private lives of celebrities! Especially the police officer played by Sister Zhi, who is really smooth.
But surprisingly, group buying seems to have broken away from the group buying market and its popularity has not decreased. The main reason is that the endorsements have become popular.
The Internet is full of secondary works of "I speak for myself".
Rich second-generations like Brother Cao sometimes can't help but post a boastful paragraph.
“You only saw my Patek Philippe, but not my Lamborghini.”
"I am a second-generation rich man, and I speak for myself."
The original advertisement's slogan was chicken soup, which highlighted the hard work behind the glamorous appearance through the contrast between perfume and sweat. But in his case, it became pure pretense.
Look, I have a Patek Philippe, and I also have a Lamborghini! However, there are some people in the forum who don't agree with him. They just made a comment that broke Master Cao's defense: "Are you endorsing yourself? You are endorsing your father."
After reading this comment, Cao Guangyu was so angry that he yelled in his dormitory: "Old Jiang, look at this, don't these people hate the rich?"
"Really? I can't feel it."
Jiang Qin leaned back on the bed: "After all, I am a first-generation rich man."
“Fuck…”
As the endorsement bodies were re-created, those who were completely unable to keep up with the trend also began to be affected. They couldn't help but ask what the joke was, and then they were thrown into a portal, and from then on they knew about the existence of a website called group buying.
This is the power of advertising and the charm of Internet communication.
Jiang Qin also saw a lot of secondary creations on the Internet, which he found quite interesting. For example, the guy who sells movies in the school chat group would post a short segment like this every day.
You only saw her milky white skin, but didn't see her red knees.
You have your hobbies, she has hers...
There are bound to be barriers on the road of art, but so what? Even if you are covered in wounds, you must shout loudly...
She is Hatano and Yuu Mikami, they are the ambassadors for the art of daily life.
Countless people were moved by his dedication and spent ten dollars to buy the seeds he collected with great effort.
But this thing is like opening a blind box. You don’t know what you are buying. Sometimes you accidentally open the Calabash Brothers, leaving you with nowhere to put your pants.
But there are still some stubborn brothers who cannot be stopped by anyone when they are in the mood. How can the snake spirit be no good? She is an internet celebrity with a cone-shaped face!
It is precisely because of the group effect of continuous meme-playing that group buying has gradually begun to be known by some potential consumers who are not sensitive to changes in the times.
These consumers will not actively embrace new things, nor will they necessarily use group buying just because of an advertisement. Some of them don’t even have smartphones yet.
But one day in the future, when they are affected by the changes of the times and think of group buying websites, they will definitely remember the name of Pintuan.
In addition, due to the popularity of the secondary creation of the advertisement, Jiang Qin’s newly opened Weibo account has exceeded 10,000 followers, and any update he posts will receive a lot of likes.
There were even some bold beauties who sent him private messages with many cool photos in the background, and many of them directly called him husband, which shocked Jiang Qin.
It turns out that there is a big difference between the Internet that Rich Brother sees and the Internet that ordinary people see.
Just like the emerging beautiful anchors in later generations, what they show to ordinary people is the picture on the computer desk, while what they show to the top guys is the picture under the desk.
However, there seem to be some barriers between the Internet and television. One is very advanced and the other is slightly lagging behind, so that Yuan Youqin and Jiang Zhenghong did not see this advertisement on the news until a long time later and were directly shocked.
In this era, television still has a lot of credibility.
The couple were really surprised to see their son on TV with his shoes thrown around and his socks often flying alone, so they called him immediately.
"My website needed to shoot an advertisement. I originally wanted to invite Daniel Wu, but he didn't have enough time. The director said that since the guy is so handsome, why don't you do it yourself? So I did it."
"Your director's eyes are so tricky?"
"?"
Jiang Qin couldn't give his parents some very professional explanations, and they didn't understand, but he really didn't expect to hear complaints from his own mother.
Don't people think their children are beautiful no matter how they look at them? Why is it that when I act in a commercial, the director is being picky?
However, Yuan Youqin is the type of person who is tough on the outside but soft on the inside. She was so proud that she hid the remote control immediately and invited a few close friends to her house for tea while waiting for the news to be replayed.
Third Aunt, Sixth Aunt... As long as they are full-time housewives at home, no one can escape.
"Youqin, I can't take it anymore. It's getting dark. I have to go home and see the kids."
"Don't be in such a hurry to leave, Third Sister. Just wait a little longer."
"What are you watching? All ads and news..."
"Youqin, I have to go too. Let's come back next time. I haven't finished making dumplings at home yet."
"Don't worry, Sister Lan, I'll help you pack it later..."
The sisters and sisters in the neighborhood could no longer sit still. When the news replay finally reached the part about Jiang Qin, their eyes widened instantly.
Yuan Youqin looked surprised on the surface, but she was extremely happy in her heart.
My own son is really going to be very successful.
But the only person that Ms. Yuan didn't bother was Aunt Li next door, because Aunt Li's grandson was already very good at calling her grandma...
Jiang Zhenghong was much more stable than Yuan Youqin. After seeing the news, he did not make a big fuss about it. He kept a low profile and said he was not very clear whenever someone asked him about it.
Just because Jiang Qin's reputation was growing, he was invited to more and more drinking parties.
There was even one time when the leader of his unit drove over to pick him up, saying that he could drink well and asked him to accompany others. However, in the end, he found out that he was at home and several major leaders of the city were sitting opposite him...
While praising him for raising a good son, the other party asked when Jiang Qin would be able to return home.
So that night, after thinking it over, Jiang Zhenghong called Jiang Qin, and the father and son had a very earnest chat for a while.
The latest novel is published first on Liu9shuba!
"Son, your business is big now, but you still have to keep your feet on the ground and don't get carried away."
"Dad, I'm not drifting. I lost fifty cents when I went out yesterday, and I went back and spent half an hour looking for it."
"Really? But why do I feel like I'm drifting away..."
"?"
During this process, Lashou.com, Nuomi, Dianping.com and Wowotuan began to refund consumers' expired coupons in order to protect their brand image.
This thing can no longer be ignored.
Because when consumers click on a group buying website and see that part of their money is not returned, it is really difficult for them to use your website for shopping again. It is like having a fishbone stuck in the throat. It is impossible not to care.
And after they refunded the money, the customer flow did increase to some extent.
But what was unexpected was that shortly after they refunded the money, the group suddenly issued relevant regulations, stating that any unused coupons would be automatically refunded within seven days without the need to apply.
As soon as this announcement came out, countless group buying website bosses once again cursed in the streets.
"What does he want to do now?"
"I set up a website to make money. Why did this bastard start a fight with refunds?"
"He has earned all the good reputation..."
"What should we do? Should we... follow up?"
"If we don't follow up, all consumers will be biased."
The helpless group buying websites followed suit while cursing and also introduced a seven-day refund policy.
But decline is a trend. Even if they follow the footsteps of group buying, their market share is still shrinking steadily.
However, what made them even more desperate was that rumors began to spread in the circle that investors were planning to withdraw their investments.
The group buying war lasted for two years and burned more than 10 billion yuan. Everyone originally wanted to quickly expand the market and then share the cake, but in the end, no one could compete except group buying.
Especially the exposure of the Linchuan business group shattered everyone's dreams.
With the brand incubation + group buying model, group buying is destined to be invincible in this field. Moreover, its community group buying is also expanding fiercely, and the entire industrial chain is about to take shape.
Under such circumstances, capital can no longer see hope in other websites.
As a result, some websites began to think about transformation, while some websites planned to force a listing before the end of the year to raise some money.
Jiang Qin began to arrange ground sales teams to expand into the market.
In the early stage of group buying, they have tried the second and third tier markets, but that was a dog move as bait. When they did it, they didn’t pay much attention to the quality, but focused on the quantity.
The purpose is to lure the group-buying websites that have received financing to quickly move down to the lower-tier cities, spend the funds in the second- and third-tier cities, and leave them with preparations to expand into the first-tier cities.
In the middle and late stages of the group buying war, all means of group buying were used, making other websites uncompetitive. In order to maintain market share, they could only continue to move down to the third and fourth tier cities and the seventh and eighth tier cities.
Now, there is no suspense in the market of first-tier cities. Even capital has given up, and the harvest festival of group buying has officially begun.
Users in the sinking market have been nurtured by these websites, and consumers have become accustomed to group buying, so group buying has come into being.
Yongcheng, Xingcheng, Xijing, Chuncheng, Hezhou... the iron army of salesmen personally established by Jiang Qin was unstoppable.
Especially in the southern market, after three months of joint development by Lashou and Nuomi, there are really a lot of users, and group buying is really profitable.
It was not until this point that many people realized that the group buying plan was a foreshadowing until this step. He deliberately did not develop second- and third-tier cities, but instead attacked opponents in first-tier cities, all for this moment.
There are relatives coming to my house, and it's a mess, so I'm writing very slowly. I'm really sorry for the late update. Also, I'd like to recommend a book by a friend.
(End of this chapter)
Continue read on readnovelmtl.com