Chapter 553 Headline Infringement
Double Eleven lasted for three days and the data was quickly released on the Internet. According to Alipay's transaction statistics, the total sales of the entire shopping festival reached 5.3 billion.
Compared with 960 million last year, it has increased nearly sixfold.
He single-handedly transformed Singles' Day into a shopping carnival, with sales rising year after year, and made the concept of the Internet changing traditional business deeply rooted in people's minds.
However, some consumers have questioned Taobao's prices.
Is it really a good deal? Is it really cheap? Some people did get low price discounts on the 2010 Double 11 shopping festival, so they specially selected the products and have been waiting for this year's Double 11 shopping festival.
However, I found that the products I was interested in suddenly increased in price on the eve of Double Eleven, and then, under the name of discounts, the price increase was discounted.
It seems like a discount, but in fact it is just a return to the original price.
However, only a small group of people discovered this and it did not cause any waves, and Taobao is still the biggest winner.
In addition, Alipay safeguarded nearly 6 billion transactions in just three days without any mistakes, which also brought its credit image to a whole new level.
Some people don't believe in publicity but only in results. This time, Alipay has gained both fame and fortune.
Another company that gained both fame and fortune is UC.
Based on its powerful traffic-generating effect and the sales volume during Double Eleven, many advertisers began to flock to this browser platform.
UC's promotion department also did a great job in marketing, and with the help of information flow delivery, it earned hundreds of millions of advertising fees in just one week.
The entire Internet business is thriving.
"Boss Pang, Boss He, congratulations."
"Thanks."
At Alibaba's headquarters, there have been voices of congratulations in recent days; He Xiaopeng's UC is on the rise.
Seeing this scene, Lu Zhichuan couldn't help but breathe a sigh of relief.
After the failed investment in Lashou.com, he was fully responsible for the acquisition of UC. The traffic generated by Double Eleven not only proved the ability of UC, but also proved Lu Zhichuan's investment vision.
Otherwise, Lu Zhichuan, the general manager of the investment department, doesn’t know if he can continue to work.
However, Lu Zhichuan always felt that there was a sword hanging over his head.
Because Jiang Qin’s Tonight’s Headlines is heading towards the same track.
With the precedent of the tyrant's return in the group buying war, Jiang Qin is equivalent to the image of a predator in the current Internet business layout.
Especially the brand incubation along the way and the harvesting halfway made many investors feel that this person is almost a completely unreasonable terrorist.
Therefore, Lu Zhichuan still wanted to remind He Xiaopeng not to underestimate tonight’s headlines.
"Mr. He, congratulations."
Lu Zhichuan walked up to He Xiaopeng.
He Xiaopeng smiled slightly: "It can be regarded as a proof of UC's ability."
"Sohu and Tencent are also making in-depth layouts in this field. What they mean is that they hope UC can quickly transform and develop our own search engine, otherwise it will be like helping Baidu."
"Well, we have a project called Shenma Search, which will be launched the day after tomorrow."
Lu Zhichuan glanced at He Xiaopeng and realized that he was well prepared, and couldn't help but admire him.
Pioneers who can see the market clearly are destined to be future winners. This has long been verified in Jiang Qin.
The default search engine currently used by UC comes from Baidu Search, which is actually a bottleneck limiting the development of UC.
Because for browsers, although information flow delivery and pop-up windows are relatively reliable advertising and marketing solutions, their effects are not as good as search promotion.
Why? Because of precision.
Information flow delivery is to show advertisements to everyone, but if only 1% of them are interested, it would be a great achievement.
But what about search engine delivery? It pushes you precise advertising marketing based on your search.
To put it simply, it means mixing advertisements into your search results and then marking them with an inconspicuous word "advertisement".
Just like Baidu, it doesn’t care about your qualifications, your results, or whether you are real or fake. As long as you pay more money, your entries and web pages will be ranked higher.
Before being acquired, UC had always been in a loss-making state because it reduced the amount of advertising in order to ensure user experience, enhance user stickiness, and expand the audience.
It’s just like the early stages of the group buying war where people were spending money and making concessions, all for the sake of scale.
However, after the acquisition, some things were no longer decided by He Xiaopeng alone, and monetization became the top priority at this stage of development.
Therefore, the search engine is one of the monetization channels of UC Browser.
However, it is certain that advertisements will affect the audience experience, especially those that do not tell people that they are advertisements. This will affect word of mouth and sometimes even lead to money and loss of life...
But on second thought, Baidu does the same thing.
It has been so many years, and although Baidu's reputation has declined greatly, its dominant position in the search engine is still unshakable.
The times are limited, and He Xiaopeng's thinking on monetization channels is still based on the idea of PC search engines.
He doesn't know it yet, but there is a dog that is currently going further and further on the road of knowing user needs without relying on search terms.
"Mr. He, I suggest that you pay attention to the development of tonight's headlines when you have time."
He Xiaopeng was thinking, and when he came to his senses he heard Lu Zhichuan's words.
Lu Zhichuan crossed his arms and said, "Mr. Jiang and I are old friends. Don't underestimate him. You may not know much about the group buying war, but... he is really terrifying."
"Okay, I will."
Lu Zhichuan thought for a moment and said, "How about I ask Mr. Wu from Lashou to come over and have a meal with us? Mr. Wu gets excited whenever he hears the names of Jiang Qin and Pintuan. I'll let him perform for you."
He Xiaopeng leaned on the sofa and pondered for a while: "Boss Lu may not know that Toutiao will be involved in a lawsuit tonight."
"?"
Toutiao does not have its own news department or editorial department. Except for some "big event" news which are controlled by the content team led by Lu Feiyu, the rest are secondary works by part-time college students.
Sometimes these college students browse the web or accidentally see a piece of news, and then they will write an article and post it on the headlines tonight.
There are also some people who are more capable of taking advantage of the situation. They quote a lot of original news in their own articles and earn original income by copying the original news.
This has resulted in some of the content and data of the manuscripts involving infringement.
Just on Wednesday, Lu Feiyu received a lawyer's letter from Sohu News, pointing out that six news articles under its sports channel and thirteen news articles in the entertainment section were involved in infringing reprints.
Sohu demanded that Jinye Toutiao publicly apologize and pay 350,000 yuan in compensation for infringement.
Then Tencent News followed up and pointed out that Tonight's Headlines had plagiarized their social news content. There were 63 articles and five contributors involved.
Of course, Tencent has cooperation with Zhihu and Pintuan, so they did not send a lawyer's letter.
This can be regarded as a follow-up blow in the war of public opinion.
After receiving the lawyer's letter, Lu Feiyu found Jiang Qin immediately, but Jiang Qin was not surprised.
If you walk by the river often, you will get your feet wet.
They don't even have an editorial department, so it's normal for this result to happen.
"What now?"
"It's not us who infringed the copyright, it's the contributors. Even if we need to pay compensation and apologize, it shouldn't be our responsibility."
The person who spoke was a manager that Lu Feiyu had poached from a newspaper, named Chen Qiong.
Jiang Qin glanced at him and said, "How come you are more capitalist than me?"
"Thank you for the compliment, boss."
"?"
Jiang Qinxin said that the word capitalist is obviously a derogatory word, so why is it a compliment to you? "Our part-time contributors are all college students. If you ask them to pay the 350,000 yuan, aren't you asking for their lives?"
Chen Qiong was stunned for a moment: "But they did make a mistake first. They stole other people's manuscripts to make money from us. This behavior is very bad."
"Young people make mistakes, and I don't need the $350,000."
Dong Wenhao frowned and said, "Boss, are we going to pay for this ourselves?"
Jiang Qin nodded: "We will pay the money and let those college students apologize, but not now."
"Sohu gave us a deadline of three days."
"Send someone with a quick tongue to negotiate, and keep things stable for a week."
Jiang Qin looked at their puzzled looks and said softly, "In a week, the optimized content creation platform Toutiao will be open to the whole society. We need more self-media creators to participate. This news should be a good publicity."
Dong Wenhao thought for a while and said, "We are covering for the creators. In this way, a bad thing will become a good thing?"
"That's right, but we still need to strengthen supervision to prevent such a thing from happening again."
"clear."
Lu Feiyu slammed the table and said, "Then let me go and argue!"
After listening to this, Dong Wenhao immediately said: "Forget it, I'll go. If you go, let alone three days, the court will probably be in session tomorrow."
Lu Feiyu: "Really?"
Jiang Qin glanced at him and said, "It's fake. I guess the court will have to go tonight."
“…”
In the following period, Toutiao temporarily gave up its previously arranged promotion plan, tried to keep the situation quiet, and then sent people to negotiate with Sohu.
The content creation platform called Toutiao has also begun to continuously optimize, striving to further simplify the already simplified threshold and adding many tools that are beneficial to creators.
In addition, Jiang Qin has made additional investments in the algorithm laboratory, continued to expand, recruited talents in the field, continued to optimize the algorithm, improved accuracy, avoided homogeneity, and interconnectedness in the same field.
Some things are very popular when they appear, and the public will think that this thing has always been like this.
But in fact, it is a very long process from nothing to something.
(asking for monthly ticket)
(End of this chapter)
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