Chapter 558 The Future of Group Buying
Jiang Qin's words woke Cao Guangyu up from his dream, and made him understand his identity instantly, so that he puffed out his chest in anger all afternoon, looking older than Ding Xue.
This couple really looks the opposite.
Boss Jiang looked away and found that next to the rough processing area, twelve transport trucks were already in operation. The engines were roaring dully and they began to slowly move out as the assembly was completed.
“Are you starting to ship now?”
"Yes, Mr. Jiang. We will arrive at our destination around 3pm this afternoon."
“It’s quite spectacular…”
Jiang Qin folded his arms, his eyes drifting away as the transport trucks left one after another.
In fact, Master Cao had seen such scenes since he was a child and didn't think it was a big deal. But combined with what Jiang Qin just said, his breasts became even more erect.
These things will be delivered by Hengtong Freight and enter various cities through group buying channels.
The data is input into the group-buying partner merchants according to the path and provided to the group-buying consumers.
Physical stores in the catering industry are heavily dependent on the supply chain. Merchants who have signed contracts with group buying supply chains will probably be dependent on group buying for the rest of their lives.
Because as merchants, they may be able to choose a better group buying platform, but they cannot find a more affordable supply chain like group buying.
Although group buying does make money on both ends, it is still very conscientious due to the mutual coordination between supply and commission.
I make 10% from you for the supply, and the platform takes 10% from you as a commission, so in fact the total is only 20%.
But other suppliers may ask you for 15%, and you still have to give 10% to other group buying platforms.
Therefore, the group buying platform plus its own channels will allow merchants to save 5% of their profit margin in this regard. Only a fool would not choose this.
As more and more merchants sign contracts, their data statistics will become more and more accurate.
There is data on how much pork, beef, mutton, fish, etc. each city consumes per month. These data are fed back to the purchasing department and become the basis for purchases.
This data can ensure that there is not too much inventory or excessive inventory, and can maximize the operation and utilization efficiency of the warehouse, while also reducing the risk of unsold goods.
So, why do rich people get richer? It’s because of their ability to integrate resources.
In fact, except for some innovative industries, most of the various industries do this, and there is no high technical content.
"Master, don't push it anymore. It's already big enough. Come with me to the next storage area to take a look."
"oh oh."
Cao Guangyu followed Jiang Qin and quickly came to the next area: "Group Buying, I know this, it's the authentic mall on your platform."
Jiang Qin nodded and took a look inside the warehouse.
The strict selection channel of group buying is the only self-operated channel of the entire group buying platform, involving many categories, from electronic products, home appliances to snacks and beverages.
These purchased items will be transported by Hengtong Freight to logistics warehouses in various cities. Once someone places an order in a group, the goods will be included in the list to be shipped after the order is generated.
It may take half a day for the goods to reach the buyer from the warehouse.
Why? Because their goods will be distributed to warehouses in various cities along the supply chain.
The person in charge of community group purchasing will then take over the transportation and arrive at various stations to achieve seamless connection.
Therefore, group buying is actually the product that poses the greatest threat to e-commerce platforms.
Just like Taobao, without its own logistics, the delivery speed is really terrible.
The only one that can compete with group buying in terms of delivery speed is Jingdong, which has built its own logistics.
In the construction of logistics channels, Jiang Qin actually used Jingdong’s ideas. However, the group-buying supply chain currently only targets the four first-tier cities. It is unrealistic to achieve nationwide delivery, so the group-buying strict selection is not very big.
In addition, Jiang Qin never planned to expand the group buying business.
There are two reasons for this.
First, the emergence of Pintuan Yanxuan is to make consumers believe in the credibility of Pintuan, to carry out strict quality control, to avoid counterfeits, and to associate the name of Pintuan with high-quality authentic products.
Therefore, its image significance is far greater than profit.
Second, if Jiang Qin expands Pintuan Yanxuan now, it would be equivalent to declaring war on Alibaba and Jingdong, which is a bit unwise.
So, what is the model of Pintuan Yanxuan now? It absolutely guarantees the authenticity of the products, maintains its reputation and image, and has a faster delivery speed than Taobao, but the prices are far lower than those of Taobao and Jingdong, and the product variety is not as rich as that of Taobao and Jingdong.
Currently, there is a special group-buying and strict selection business group in Shanghai, and the director is Guan Shen, who was just transferred from Shenzhen.
Guan Shen didn’t quite understand why Jiang Qin kept suppressing the group purchase and didn’t allow it to continue to develop.
Because they can definitely expand their business and even set up an independent shopping mall.
But Jiang Qin never approved it, which made her very depressed.
Especially in the first half of this year, the sales manager of Xiaomi Technology even called Guan Shen specifically, hoping to discuss cooperation with Pintuan Yanxuan.
Xiaomi released its first new phone this year, but the supply was very limited, which caused a rush for it and the company was criticized by the media for using hunger marketing.
This is one reason, but another reason is that as a new mobile phone brand, Xiaomi does not have many distribution channels.
So they wanted to try Pintuan Yanxuan's channel and, at an exclusive price, give Pintuan Yanxuan the sales channel of Xiaomi Mi 2 in first-tier cities.
This is actually a very tempting thing.
Group buying has strong mobility in first-tier cities, and Xiaomi phones are popular among enthusiasts, and the hype is also very successful, so cooperation will be a win-win situation.
However, when the plan was finally fed back to Jiang Qin through the internal system, it was still approved to be stopped.
The group buying market has just stabilized, the sinking market has not yet been completely eaten up, the stability of group buying has not yet been maximized, and the returned funds have once again been invested in the supply chain.
Then there is no need to seize another track and create a more powerful enemy.
There are many TV dramas and novels that describe how arrogant the protagonist is, how he declares war on anyone and how he wants to lead the industry at any time.
Just, very stupid.
Because when doing business you really can’t just keep shouting “I’m the best, I’m the most awesome” everywhere, instead you have to dress yourself up as a member of a disadvantaged group.
Just like the Double Eleven Shopping Festival that just happened, because of the impressive result of 5.9 billion, Boss Ma decided to increase the annual operating expenses from 2,000 to 20,000, which was scolded by countless merchants.
Many businesses even united to form an "Anti-Taobao Alliance" and held an anti-Taobao conference in Hong Kong.
How did Boss Ma do it?
When facing the media, he choked up several times and said that he was too tired and was not making any money at all. The purpose of increasing operating expenses was to maintain the company's operations and to promote social development.
Jiang Qin is now playing the role of a disadvantaged group. Uncle Ma, don’t mind me. I really don’t plan to make it big.
Take Xiaomi 2's sales channel for example. Exclusive? Oh my god, Uncle Ma must be upset. "This is Estee Lauder. Ding Xue just wants to buy it."
Cao Guangyu saw white boxes stacked on the shelves, filling up several shelves.
Jiang Qin walked over and took a look: "Damn, the price of cosmetics is so expensive? How much did they buy it for?"
"Boss Jiang, this is the purchase order."
"Fuck, I can actually make so much money? It's faster than robbing money. This warehouse seems to be a lawless place."
Jiang Qin sighed, then walked forward and took out a pair of boots: "This is pretty good-looking, take it back to the little rich woman, she likes to wear boots like this."
Cao Guangyu grinned from behind, "You really dote on her. You can't forget her wherever you go, right?"
"Someone has to pamper you, otherwise what's the point of making money? I'm single like Chaozi, I don't have a girlfriend, so there's no one else I can pamper except her."
"Get married as soon as you graduate."
"Bah, your best friend is getting married? You are greedy for your best friend's body, you are a slut."
Jiang Qin walked forward with a righteous look on his face, and saw a whole area of sexy lingerie, which was simply another lawless place.
Young Master Cao walked to a nurse's uniform and suddenly couldn't move his feet: "Old Jiang, can I have one?"
"I'll give it to you at cost price, don't say I'm not a brother."
“…”
The sexy lingerie area and the underwear area are right next to each other. Jiang Qin walked over to take a look and shook his hand: "If I do a good job of statistics in the future, I can even know which girls are the most generous and which city has the smallest men."
Master Cao Yao took a deep breath: "Is it true?"
"Of course, you can't just buy the big one with the small one, so data is really a good thing."
Jiang Qin came back to his senses, patted his stomach, and looked at Cao Guangyu: "I'm a little hungry."
Cao Guangyu waved his hand and said, "Let's go home and have dinner!"
“…”
Dad and Mom Cao started preparing dinner at three in the afternoon, but they were not the only ones at home, there were also the bosses of several other logistics companies.
During the expansion of Hengtong Freight, these logistics companies that were originally in a competitive relationship were accidentally swallowed up.
Jiang Qin came from afar this time, and Father Cao also brought these people to meet Jiang Qin.
"I went to Young Master Cao's house for dinner. There was braised pork for dinner, and there was also a young girl, but she was only eight years old..."
Jiang Qin sat at the dining table, typing away.
Cao Guangyu glanced at him and asked, "Are you reporting to classmate Feng again?"
"What baby, nonsense, we are just good friends."
"Who said it was a treasure? I said it was a report!"
Jiang Qin put down his phone: "No, I'm writing in my diary."
Cao Guangyu picked up the chopsticks, picked up the duck head of the preserved duck and put it in Jiang Qin's bowl: "Old Jiang, poke it a little bit and see who is more stubborn."
"You stinky nephew, you have no respect for your uncle at all."
At this moment, Feng Nanshu's message popped up.
"I had dinner at my aunt's house. We had soybean pork feet and tiger skin chicken feet. I thought you would like to eat them. Then I met my relatives. There was no boy."
(Please give me a monthly ticket, please give me a monthly ticket!) (End of this chapter)
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