Chapter 574 Are You Hungry?
In fact, there have always been people doing the regional food delivery business. For example, the food ordering group in a large commercial office building, or the food ordering service provided by the network administrator in a street of Internet cafes, are all types of food delivery.
Compared with the group buying industry which focuses on in-store consumption, the takeout business pays more attention to delivery and delivery speed.
Resource integration in this area is easier to do than group buying business, and the technical content is not high.
You can join forces with several restaurants nearby and have them provide the delivery service to you, connect with surrounding office buildings and university towns, and then hire delivery riders to go to designated stores.
The rider delivers the food and the consumer pays, and a complete transaction model is formed.
But this kind of business is highly dependent on riders.
How is group buying done?
Talk to the merchant, post the product or service information online, generate an SMS code after payment, and go to the store to verify the payment. It basically does not rely on manpower and is not difficult.
However, for those in the takeout delivery business, it will be difficult to continue expanding if there are not enough delivery staff.
Even if you keep negotiating with merchants and obtain a large number of orders, it will be useless if you cannot deliver them.
People have three meals a day, which is basically the minimum standard. If the number of delivery staff cannot keep up in time, it is unrealistic to expand.
Therefore, if you want to develop a takeout business, the first thing you need to do is to make the deliveryman a serious profession with sufficient scale.
Only when there are enough delivery people can they have more ability to get orders.
But in this era, deliverymen are actually still a part-time job and are basically hired by businesses. It is not considered a serious profession.
Some "people's entrepreneurs" even don't want to pay a penny more, so they find ways to let kitchen apprentices work part-time as deliverymen, so that many apprentices have studied in a restaurant for two years and can't cook, but they remember the directions very well.
Therefore, if you want to expand your delivery business, recruiting delivery staff is a key factor.
In 2011, mobile Internet accelerated again.
Domestic smartphone shipments have exceeded 300 million.
The entire market is full of vitality, which makes countless entrepreneurs excited.
But the scene of riders delivering goods 24 hours a day on the streets, like young men riding the wind, delivering hot meals to the table, is almost like a delusion.
There aren't so many people waiting on the roadside on electric bikes just to deliver food to you.
This is the difficult problem ahead on the road to development.
Zhang Xuhao, the founder of Ele.de, was surfing the Internet in an Internet cafe. He was so hungry that he could only eat instant noodles, so he came up with the idea of starting a takeout business.
So far, delivery services have been established in three surrounding universities.
It is easier to find deliverymen in college because students have a lot of spare time besides classes.
But if it wants to expand outward, it must hire social people as riders. It is precisely because of this that Hungry has fallen into a bottleneck period.
In fact, it is very simple to recruit a large number of riders, just spend money.
As long as you give enough, there will be no shortage of people.
Therefore, since they are not in great need of funds and have no way to survive by themselves, they will submit plans everywhere in an attempt to find investment institutions.
But as Li Changming said, this project is obviously very expensive, and most investors will hesitate.
Jiang Qin initially provided delivery services in Linchuan as a test field, but he did not continue this business until group buying became popular nationwide.
Because he knew very well that if he wanted to expand it, it would cost too much money.
Even if the current group buying is very profitable, it would still be daunting when faced with such an amount.
What's more, you don't spend your own money to do business! So the best way is to wait for someone to light the fire, attract capital, and everyone will pool their money to burn out a prospect and increase market share rapidly.
And in Jiang Qin's eyes, Hungry No. 1 was the fire starter.
Before the fire starts, it is impossible for the group to be the first to leave.
Because... group buying is too strong in the field of life services. If it directly enters the market, many investment institutions will be intimidated.
"Mr. Zhang, how is the venture capital going?"
"I met with several companies, but they are not very interested in Ele.me. Currently, many people are waiting and watching. Let's wait a little longer. There will definitely be a result after the Spring Festival."
In a residential area in Shanghai, seventeen people were sitting in a three-bedroom, one-living-room room.
This is the founding team of Ele.Buy.
Among these seventeen people, there are two newcomers, namely Chen Jiaxin and Zhang Li who left Dianping.com.
After Dianping was destroyed by group buying, although its business volume remained at a certain level, everyone knew that its future was dark.
For people without ambition, just doing their job as they go along is a good choice.
If you are useless, then you are useless. You are still getting paid anyway.
Compared to the anxiety of the Thousand Regiments War, days like this are much better.
But for ambitious people, Volkswagen is no longer a platform where they can shine.
Chen Jiaxin and Zhang Xuhao met through a friend's introduction. At that time, she did not have the idea of coming to the restaurant to watch TV.
Because no matter how bad Volkswagen is, it cannot be compared with such a small startup company. As the saying goes, "Looking for a horse while riding a mule", even if you change jobs, you have to go to a higher direction.
What really made Chen Jiaxin decide to join the Ele.me team was that Zhang Xuhao made her feel familiar.
He is very goal-oriented, has strong execution ability, is calm, and at the same time, is proud. Even when faced with restrictions on his development, he remains calm and doesn't seem anxious at all.
Chen Jiaxin has only seen one such entrepreneur, and that is Jiang Qin.
In other words, she feels that the current Zhang Xuhao is another Jiang Qin, a copy of Jiang Qin whose career has just started.
However, Zhang Xuhao and Jiang Qin are not completely similar in character.
Compared with Jiang Qin, Zhang Xuhao is not as sloppy as others. He is more serious about his work and doesn't talk nonsense. This is what Chen Jiaxin appreciates even more.
"Sister Chen?"
"Um?"
Zhang Xuhao looked at Chen Jiaxin and said, "Dianping previously accepted investment from Tencent. I wonder if you can find a connection with Tencent and meet with its investment manager?"
After listening to this, Chen Jiaxin thought for a moment and said, "I can try it."
"Then I'll trouble you, Sister Chen."
"Don't be so polite, Mr. Zhang. We are working for our common future now."
“…”
At the same time, people from the group buying headquarters rushed out of the office building to prepare for the New Year's Day dinner for each department.
Jiang Qin drove to Longkai International Hotel to attend the annual Linchuan Business Gang Riot Conference.
Following the tradition of Linchuan Chamber of Commerce, this high-quality traditional program of New Year's Eve show-off is held every year.
Linchuan’s strategic cooperation brands have now increased to the seventh batch. There are many newcomers, and the bosses who have grown up first like to nurture them.
Only Jiang Qin was standing in front of the French window, holding a wine glass elegantly, gazing at the bustling distance. With a slight shake of his wrist, a bunch of bubbles appeared on the liquid in the glass.
Burger King's boss Liu Xiliang walked over and toasted Jiang Qin.
"Boss Jiang, why don't you go over and chat?"
"It's just that after unifying the market, I feel a sense of loneliness as an invincible hero, and I have to slowly savor it by myself."
Liu Xiliang raised his head when he heard the voice. Damn, what a pretentious guy. “Is it Miss Feng who forbids us to drink?”
Jiang Qin raised his eyebrows: "How is it possible? Who can control me?"
Liu Xiliang chuckled.
Many people in the Linchuan business community had seen Feng Nanshu, because after every dinner, she would come to pick up Jiang Qin on a pink girl's electric bike, with a Rolls-Royce guarding her.
Many people know that Jiang Qin is very powerful in the business world, but in private he is actually a love-brained person.
Just like today’s business party, it’s scheduled to start at three and end at six.
My goodness, it’s six o’clock and all the major bathing centers are not even open.
But Mr. Jiang said that he had to go back to school to make dumplings with his good friends...
"Oh, by the way, Mr. Jiang, there is a small matter that I need to report to you."
"What's up?"
Liu Xiliang sat on the sofa next to Jiang Qin and said, "There is a platform called Kuaidian in Kyoto that wants to cooperate with Burger King to do food delivery. Does this conflict with our strategic cooperation plan?"
Burger King serves fast food that is easy to carry and delivers quickly, making it a natural match for the takeout business.
Because the key to takeout is to serve the food quickly, and fast serving means fast delivery. Plus, Burger King is already a first-tier fast food brand and is indeed loved by young office workers.
In fact, the Burger King store in Kyoto has been cooperating with Kuai Dian Meal for a month, and the sales effect is very good, with the turnover much higher than that in Shanghai.
Seeing that it is profitable, Burger King certainly welcomes such cooperation with both hands.
Moreover, the strategic cooperation agreement of Linchuan Business Group only applies to group purchases in stores and does not conflict with food delivery.
But even so, Liu Xiliang still didn't dare to make the decision on his own, but wanted to get Jiang Qin's nod.
If the God of Wealth forbids him to do something, he cannot do it. This is an unspoken rule of the Linchuan business community.
"Just do it. If you can make money, why not do it? It's not like I have a grudge against money. Just do it with all your strength."
"Okay, Mr. Jiang, I'll be relieved if you nod."
Jiang Qin patted Liu Xiliang on the shoulder and said, "If you need publicity, go find Lao Lu. Jin Ye Toutiao will fully cooperate with us and help with promotion and increase sales."
Liu Xiliang was stunned for a moment.
To be honest, although the food delivery platform cannot be expanded, it will affect the business volume of group buying in stores to a certain extent. However, he did not expect Jiang Qin to be so supportive.
"Old Liu, I'm actually not interested in money now. The only thing I want to do is to hope that our Linchuan business group can have a more glorious future."
Liu Xiliang was somewhat moved: "Boss Jiang, when you put it that way, I feel like I am a bit of a profit-seeking villain."
Jiang Qin's expression changed immediately: "Nonsense, those who are only interested in profit are gentlemen."
At this moment, a middle-aged man ran in from the door.
This man is called Wu Jinxi. He is in the agricultural products business and is now a partner of the group buying supply chain. He entered the banquet hall carrying a sack and went straight to Jiang Qin, attracting a lot of attention.
"Boss Jiang, the shepherd's purse has arrived. It's all fresh. Have you seen enough?"
"Oh my god, you are too polite. I don't need so much. She just thought the shepherd's purse dumplings were delicious last time and wants to eat more. In fact, two plates are enough."
“…”
(End of this chapter)
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