Chapter 579: Start-up Takeaway Industry
The talks between Kuaidiancan and Excellence Venture Capital lasted about half a month, and the same was true between Ele.me and Dianping.
In the end, the former received nearly five million in financing, while the latter received about three million.
At about the same stage, other food ordering platforms also found interested investment institutions, obtained investments, and quickly began to plan for future development.
Jiang Qin used the spark from tonight's headlines to quickly spread the word, and all kinds of deliveryman recruitment posters were posted all over the city in just a few days.
The rise of an industry is basically a process of feeling one's way forward in the early stages, and both the business model and development direction need to be constantly revised and changed.
No one knows whether their strategy and ideas are in line with the market at the beginning.
This is very different from the rise of the group buying industry.
Because Sui Xin Tuan copied Pin Tuan and ignited the group buying craze, the group buying industry was semi-mature from the beginning.
So, although they are all food ordering platforms, because everyone has different ideas, the operating models of the platforms are also varied.
Hungry does not recruit part-time riders, but attracts them with extremely high delivery fees.
Apart from not buying insurance, the amount of money received is quite generous.
Because this thing is just like getting commission from sales, you get paid according to your work, and it really gives those who work hard a chance to get rich.
Kuaidianmeal pays riders a base salary of 1,500 yuan per month and basic insurance, and the delivery fee is slightly lower. The main purpose of doing this is to attract more users.
In addition to these two, there are also late-night snack platforms that specialize in late-night snacks, canteens that group-buy for working people, and fresh food that is delivered over short distances.
As signs of a new trend emerge, entrepreneurs begin to enter the market, smelling the potential.
Among them, quick order meals are expanding the fastest.
Because it provides a basic salary and basic insurance, this type of job is very popular in the labor market.
After obtaining the funds, Kuaidian sent all the newly recruited riders and employees to several of the largest residential areas nearby.
However, the development path of HungryBuy is completely different.
In addition to recruiting riders, he spent most of his funds on technology development.
Stabilize the platform system, add servers, optimize the order-taking process, and vigorously develop the riders' "free time" so that they can seamlessly move on to the next order after delivering one order.
Because Zhang Xuhao knew that as the number of orders and the number of riders increased, the subsequent coordination and deployment would definitely not be controllable by human power.
If you want to have a smooth road of expansion in the later stage, technology is of paramount importance.
But no matter which business model is adopted, more and more people are becoming riders.
At the same time, various news about the food delivery industry were hyped up by Tonight’s headlines and gradually attracted attention on other social platforms.
“Takeaway is cheaper than dining in? That’s crazy!”
"It's cold and I don't want to move. Takeaway is my god."
“Takeout is definitely the next hot spot for Internet entrepreneurship!”
"After a day's work, I just want to lie down when I get home. Who has the mood to cook?"
“Who invented takeout? Damn, it’s so useful! This person should win a Nobel Prize!”
As the discussion becomes more and more heated, some Internet startups have begun to follow suit.
This thing is just like VR, shared bikes, metaverse, AI, and short dramas. As long as it becomes popular, it will inevitably attract a lot of participants.
Some companies like Excellence Venture Capital also quickly followed suit and invested, adding fuel to the fire.
With small capital, they are best at fishing for companies in the vast ocean and then selling them quickly after they grow.
They don't care who wins in the end because they make quick money at a premium.
Take the group buying war for example. Some websites that refused to surrender suffered heavy losses, such as Tuanbao.com which went bankrupt, Suixintuan which was attacked from both sides, and Lashou.com which was reported for financial fraud.
But there are also some companies that were sold at the peak of their success, and quite a few of them made a huge profit.
"Boss, Dianping has invested in Ele.me. Now you can use Dianping to log in, and you can also jump to Dianping's in-store service with one click."
"Volkswagen is really determined to do something evil. It seems that it wants to use the food delivery business to boost its group buying platform."
Early in the morning of the New Year's Day holiday, Jiang Qin accompanied the rich woman for a stroll in the front square.
The people at the group buying headquarters also returned to Linda for the holiday. At this time, they were gathered in the Xitian rest area, drinking milk tea and talking about this matter.
"Boss, we've already started the fire, when are we going to do the takeaway?"
"Now Hungry is not only in Shanghai, and Kuaidian is only in Kyoto. We have to be patient and wait for them to expand overseas and attract more capital."
Tan Qing rubbed his hands together: "During the group buying war, the Internet giants were beaten so badly by us. Now the food delivery field is equivalent to our home field. Will they still stop fighting?"
Jiang Qin smiled and said, "QQ has already reached the ceiling of social networking, but Alibaba is still pushing forward. Taobao is gaining momentum, but Tencent has also launched Paipai. How could these big companies be afraid of a mediocre Yanzu?"
"That's true..."
"The most important thing is that I poached Uncle Ma's investment manager, and used his investment manager to snatch the high-end deal he wanted. He must be pissed off. He's not short of money, but I have to do it even if it's just to disgust him."
"What he wants is a sound ecological chain and for Alipay to have more payment scenarios. He can't stand being lonely."
After listening to this, Wei Lanlan asked, "What about Tencent?"
Jiang Qin pursed his lips and said, "Tencent wants to get involved in every industry. If it fails, it can afford the loss. If it does well, it will be a new economic growth point."
“I see.”
"The small investors who entered the market in the early stage wanted to make a quick buck and run away, not caring about who wins or loses. But whether they run or not, this industry will eventually get burned."
Jiang Qin leaned back in his chair and said, "Group buying has the biggest advantage in the food delivery industry, but if we want to develop such a large market, we have to improve the rider industry. How much money will that cost? I can't afford it, so I have to attract more people to take over."
"There's a saying that goes, if the sky falls, the tall ones should squat down and let the shorter ones hold it up for a while."
Hearing the voice, Dong Wenhao turned around and glanced at Jiang Qin.
Jiang Qin noticed his gaze: "What's wrong?"
"No, nothing, the boss is kind!"
Tan Qing and Wei Lanlan looked at each other and asked, "Isn't it too dangerous to play like this?"
Jiang Qin turned around and said, "Wealth and honor are sought in danger. Have you heard that the bigger the storm, the more valuable the fish?"
"That's true..."
Jiang Qin turned to look at Lu Feiyu: "Feiyu, please continue to follow up and brag for them. What's shocking? The food delivery industry may provide tens of thousands of jobs for the society. What's shocking? Food delivery riders can actually earn over ten thousand yuan a month!"
Lu Feiyu clenched his fists: "It's a bit uncomfortable to brag about someone other than myself."
"It's just the beginning, and the follow-up is so exciting. Shocked, Ele.me doesn't exploit its riders! Shocked, Ele.me doesn't maliciously raise the prices of its meals and secretly let consumers bear the shipping costs!"
"Are you all hungry? Order food quickly?"
Jiang Qin patted the armrest of his chair: "By the time these news are published, Kuai Dian Meal will have already died on the road."
Tan Qing was stunned for a moment: "Boss, Kuaidian received much more investment than Hungry, and it is developing very fast."
"It's useless. The boss of Kuai Dian Meal is not as ruthless as the boss of Hungry Meal. When the scale of both parties gradually increases, Kuai Dian Meal will find that its costs will become higher and higher, but the growth rate will become slower and slower."
"Is that so? If you want to make money, you have to get rid of your conscience first..."
"It can only be said that Ele.Bu's business model has more inherent advantages."
As Jiang Qin was talking, he suddenly felt thirsty and went to get the milk tea on the table, but found that it was out of stock.
Then he remembered that he seemed to have caught a glimpse of his milk tea being secretly taken away by Feng Nanshu while they were chatting just now.
"Little rich woman, are you stealing my milk tea again?"
Feng Nanshu looked like a cool, wealthy and beautiful woman, then reached into her down jacket, took out Jiang Qin's milk tea and handed it to him.
This cup of tea has been ready for half an hour and is still warm.
(This chapter has fewer words, I will make up for it in the afternoon. Please vote for me.) (End of this chapter)
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