Chapter 581: Fanning the Market
The final exams were about to begin, and during these five days, few college students had time to relax; almost everyone felt sleepy and heavy-hearted.
I was a little dull, and temporarily gave up my brother, and did well in every subject.
Some dogs were given the green light, and even though they couldn't do anything, they acted just like the real thing.
Some young masters have armor fusion in their minds...
At the same time, Ele.me and Kuaidian.com also made efforts to continuously recruit riders and embarked on the path of expansion by leaving the start-up city and quickly conquering surrounding cities.
Wei Dajun, who came to Hangzhou from his hometown to work, was once an employee of a housing rental company. However, at the beginning of last month, the company went bankrupt due to poor management, so he has been unemployed since December.
Seeing that he couldn't even pay the rent, he became extremely anxious.
Later, by chance, he was introduced to Ele.Buy by a friend from the same hometown and registered as a part-time rider.
In fact, Wei Dajun refused at first, because in his opinion, delivering food was too low.
After all, he is a college graduate. Wouldn't it be detrimental to his status if he did such a thing? The New Year is coming soon. What should he say when he goes home? Has he found a job?
Found it. I’m delivering takeout now.
If this got out, the people in the village would probably say, look, what's the point of his parents working so hard to support him to go to college, but in the end he ends up doing this kind of work.
But Wei Dajun went there in the end, not for any other reason, but because the landlord started to curse.
And those who don’t give food when you’re hungry… that’s really a lot.
"Prepare an electric car, preferably with two extra batteries, and leave it in the store to charge when you go. Oh, by the way, do you have any friends? Ask them to come along."
"Are you still short of people?"
"Yes, there are too many. I'll give you 100 yuan as an introduction fee if you bring one person over."
Wei Dajun swallowed his saliva and opened the company's group chat: "Anyone want to do part-time work? As long as you are diligent, you can earn about four to five thousand a month."
The figure of four or five thousand is the result of Wei Dajun's day's income multiplied by 30 after a day's work.
This is also the cleverness of "Not Hungry".
It is different from fast food, there is no basic salary, but the delivery fee is extremely high.
Having real-time feedback of daily income in the background can easily stimulate the enthusiasm of riders and make them feel that there is a bright future ahead.
"Four or five thousand? Dajun, don't brag. What part-time job can make so much money?"
"The deliveryman..."
"The kind that moves goods? Isn't it tiring? I have never done hard labor since I was a child."
"It's not too tiring, and I don't have to move any goods, but there's a bit of wind and sun."
Their original salary was actually only between three thousand five hundred and five thousand. When they heard that there were part-time jobs that could earn four thousand or five thousand, some people immediately started responding.
There are seventeen people in the group. Except for three who have already found jobs, the others are very willing to do so.
It was not until three minutes later that the boss of the former company sent a question mark in the group and everyone suddenly fell silent.
Although he has already resigned, the boss's authority still exists. Wei Dajun himself is a man of few words, and when he suddenly sees his former boss appear, he can't help but feel a little nervous.
"Brother Jun, what part-time job? Can you take me with you? I'm about to become a deadbeat."
“…”
This is how the rider team in Hangzhou was gradually built up by offering bonuses to recruit people.
Afterwards, Hungry turned around and went to Jinling, starting to exert force from both ends.
The fast-food business started in Kyoto, and after building a team, it began to expand southwards.
During this stage, the industry's initial wild growth was pushed to the extreme.
Because the domestic market is so large, which means the cake is huge, in the short term, there will not be a situation where multiple companies compete with each other in the food ordering industry.
Therefore, the outward process is as smooth as Dove.
During this process, college students and white-collar workers made great contributions to the industry's growth period.
Because according to statistics from Ele.me, these two groups accounted for 80 percent of all orders.
In addition, after achieving success in their early stages, platforms specializing in late-night snacks have also begun to operate meal delivery services.
There are also some food ordering platforms that focus on working people and college students. They are also working hard to expand their business and waiting for capital to enter.
However, the food delivery industry did not see the phenomenon of thousands of companies emerging overnight like group buying websites.
Because compared to group buying, the threshold for the takeout industry is indeed relatively high.
As for group buying, you can just build a website. As long as you attract enough merchants and negotiate low prices, you can expand it.
However, to start the food delivery industry, it is necessary to first hire a certain number of riders and form a specialized team before it can start business.
Therefore, the Sui Xin group ignited the fire, so that the situation of a war among thousands of families did not occur.
During this period, Boss Jiang has been paying close attention to this industry and has been working hard on it in private. He even registered an ID called "Peerless Business Pride" on Toutiao to show his concern for the industry every day.
[The food delivery industry has huge potential, and the number of riders will be the key to future development! ]
[Many companies are competing in the food delivery industry, and the market share in the first-tier markets will determine success or failure! ]
[The Internet is booming again, and the development of fast-circling cities is the way to go! 】
[In the Internet business, spending money to buy speed is the basic rule. Only those who are not afraid of spending money can stand out! ]
Several articles were quickly pushed out, and the words between the lines revealed the flavor of fighting, looting and burning.
Soon, these articles were reposted by Baidu News, UC Headlines, Tencent News, and Sina Weibo, creating a prosperous atmosphere when the food delivery industry was still in its infancy.
"Damn, these old foxes..."
Jiang Qin pushed away the keyboard, knowing that the big companies' attention had begun to focus.
Otherwise, these misleading articles of mine would not have been reposted so quickly.
From this perspective, there are many people who want to heat up this industry.
And the fact turned out to be just as Jiang Qin expected. Although Ele.Buy’s business plan failed to pass the review of Alibaba’s new investment manager Li Changming, it gradually caught the attention of Mr. Ma with the extensive publicity on Toutiao.
He has always wanted to find a new breakthrough to enter the local life field and do group buying.
Now looking at the food delivery industry, he feels that the opportunity may have arrived.
Li Changming is also a smart man. When he saw that his boss was so concerned, he immediately found the development plan for Ele.me that he had thrown away before.
"Boss, I've actually been paying attention to the food ordering platform industry for a long time!"
“Have you contacted any suitable companies?”
"Not yet. I'll contact him as soon as I get back."
The days passed quickly, news came out one after another, and the takeout industry became more and more prosperous.
Some office workers have gradually developed the mentality that they cannot live without takeout.
This is actually related to the "blessings" of working in China.
Although working people have lunch breaks, most of them may only have two hours, or even an hour and a half. If they dawdle for a while or attend a meeting, it may not even last an hour.
Add to that the lunch break and it becomes difficult to take a nap.
Many experts on the Internet say that 45 minutes is the best time for a lunch break, but this "best" is bullshit in the eyes of most working people.
Not to mention 45 minutes, some people are so mentally fatigued that they can't recover even after sleeping for an hour or 45 minutes.
In this situation, ordering takeout in advance, eating immediately after get off work, and going to bed quickly after eating has gradually become their normal life.
This is micro-development, called habit formation.
From a macro perspective, those news items written by Jiang Qin did play a role. Kuaidiancan began to target the Shanghai market and prepared to compete with Ele.me. This is the direction of development.
Then, it’s just a matter of waiting, waiting for the market to start to see disputes.
Jiang Qin believes that the market will not be able to grow to its limit without competition, because only when there is competition will the money-burning behavior between platforms be the most ruthless and the growth be the fastest.
Just like the crazy subsidies in the group buying war, consumers’ habits were quickly formed, the industry grew infinitely, and eventually merged into a mature market.
"Lao Jiang, you don't really have to take the final exam, so why do you have to put on a serious expression all day long?"
"I am guiding the growth of an industry and changing your lives."
“…”
On January 17th, the final exams were completely over.
A wave of college students who had been on a circle emerged in the school, surfing the Internet, checking into hotels, and sleeping together for a whole day and a night. Everyone seemed to be taking revenge for the previous week.
Feng Nanshu jogged along, sticking to Jiang Qin, who had a cold expression on his face.
She was wearing a pair of black high-waisted jeans today, which made her figure look slim and tight, her butt was perky, and her waist was as slender as a willow.
But the aloof Jiang Qin didn't even look at her, like a gentleman who had gotten rid of vulgar tastes. He squinted his eyes and let the rich girl run around in front of him.
"Just study every day. Don't have good friends. Good friends will affect your studies."
"Brother, I will never study again."
Jiang Qin looked at her seriously and said, "I'm so good-looking, aren't you afraid that someone else will make friends with me in the next half month?"
Gao Wenhui and Wang Haini were watching them from behind, and couldn't help but secretly say how childish they were.
But although they are childish, they are quite easy to deal with.
In the past, when two people separated, they had things to do and were far away from each other, so they didn’t miss each other that strongly.
For example, Jiang Qin is sometimes on business trips and sometimes in meetings. As for Feng Nanshu, he went to Shanghai for his grandmother's birthday party. They are far apart, so he can't see her even if he wants to.
But this time it's different.
Being in the same school but trying not to see each other really made both of them very upset.
Feng Nanshu has been talking in his sleep these past two days, and he was always calling Jiang Qin.
The four of them walked forward and arrived at the entrance of the cafeteria. At this time, Jiang Qin was still explaining to Feng Nanshu how dangerous it would be if they didn't keep a close eye on their good-looking friend.
The rich young woman became more and more frightened as she listened. Finally, with a stern face, she put all the blame on Gao Wenhui, saying that she was too strict in supervising the work.
(End of this chapter)
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