Chapter 584 Ordering takeout and ordering a job
Shanghai is the headquarters of Ele.Buy, and their business also started from this place.
With the first investment in place, their business area has begun to expand outward, and the ordering business in Jinling and Hangzhou has gradually matured.
After establishing its business chain in Kyoto, Kuaidiancan directly entered Shanghai. The two most successful food ordering apps came together in an instant.
In Shanghai today, wherever you are hungry, there is a fast food restaurant, and wherever there is a fast food restaurant, there is a hungry restaurant.
As the two companies competed, the smell of burning money gradually became stronger.
If Ele.me had not invested much money in backend optimization and technology development, its growth rate would not have been as rapid as that of Kuaidiancan. In addition, the investment they received in the first round was less than that of Kuaidiancan, so it was easy for Kuaidiancan to open up the market.
Consumers don’t know what’s going on, they just feel that today’s takeout seems to be a lot cheaper than yesterday.
At this time, Jiang Qin had already returned to the branch. He quickly ordered food as he was hungry. He planned to have takeout for the first meal.
Then he successfully registered as an Hungry Rider...
"This is fucking interesting."
Tan Qing leaned over to take a look and said, “Boss, are you going deep into the enemy camp to find out their operating model?
Jiang Qin's mouth twitched: "I just want to order some takeout."
"Hey, look, you got the order."
"Good fellow, you really don't treat me as an outsider. I just wanted to order a meal, but you even found me a fucking job!"
Jiang Qin exited the food delivery interface, went directly to the homepage and clicked around, then entered the quick ordering interface.
How should I put it? The quick ordering interface is more intuitive, clearer, and has more categories than Hungry.
After all, their boss Xi Zhongwen has been working in the telephone ordering business for two years and is very clear about the pain points of takeout customers, which is also reflected in their ordering page.
However, when it comes to delivery speed, Quick Order simply can’t compete with Hungry.
Jiang Qin did not order a meal from Hungry, but ordered milk tea from Quick Dining. The meal from Hungry was delivered within 20 minutes, but the milk tea from Quick Dining took almost 45 minutes.
The key issue is that the location of this restaurant and the milk tea shop are almost in the same business district and are also relatively close to where Jiang Qin is.
Although there are few riders for quick orders and ten minutes are wasted in the order-taking process, it should at least be within thirty minutes.
That is to say, the efficiency of dispatching orders, the speed of receiving orders, etc. of quick ordering are not as good as those of Hungry.
Jiang Qin felt that the Quick Dining Club would suffer a great loss in this place.
“It’s too slow to order food quickly.”
“But it’s cheap.”
Jiang Qin unpacked the chopsticks and handed them to Tan Qing, then called Ye Ziqing, Guan Shen, Ma Yubao, Yang Shuai and others over.
Tan Qing opened the lid and said, "Since we can't keep up with the speed, we have to rely on spending money to attract customers."
"Kuai Dian Meal came too aggressively. They just built up the Kyoto Market and now they are trying to take over the territory of Ele.Bu. They must have been fooled by someone with ulterior motives."
"Boss, aren't you fooling me?"
Jiang Qin raised his eyebrows: "Nonsense, I don't even know the boss of the fast food order."
Ma Yubao reached out and grabbed a handful of peanuts: "But Feiyu said that you write short essays in the dormitory every day to guide the takeaway market towards competition and accelerate the growth of the market."
"I write my own words, they can choose not to believe them!"
"But every article you write will become a headline push, who wouldn't panic if they read it?"
"I'm not panicking after seeing this..."
At this moment, Ye Ziqing and Guan Shen looked at each other and suddenly thought of the early days of the Sui Xin Group, when they also rushed to Shanghai in a hurry, but were wiped out.
Now seeing that the quick ordering food had so eagerly started a fight, I suddenly had a bad feeling for them.
"Isn't it right to seize the initiative when doing business?"
“That’s right, but it needs to be done in stages.”
Jiang Qin looked at Ye Ziqing and Guan Shen and said, "During the wild growth period, most platforms were cultivating the market and users, but what you cultivate may not be yours. When the market is almost mature, the market and users you have cultivated may be integrated by others."
Guan Shen couldn't help but lean forward and asked: "What kind of opportunity is considered a head start?"
"Take group buying as an example. If you are the first to provide map services to users, the first to cooperate with third-party payment, and the first to refund expired coupons, then this may be called an advantage."
After hearing this, Ye Ziqing couldn't help but think back to two years ago.
Although Pintuan was not well-known at the beginning, it was indeed the most mature group buying platform in China.
If Sui Xin Tuan had not copied the group buying model, it might not have survived in Shanghai for so long.
At that time, they had always been puzzled by Jiang Qin's forbearance. Only when they saw the takeout industry taking off like group buying did they realize the importance of the layout behind it.
It turns out that in the mindset of Jiang Qin, those who rush into the market have become pioneers who make wedding dresses for others.
"How is Senior Ziqing's work status?"
"The senior sister has strong execution capabilities. In the entire sinking market, the cities she is responsible for are the most efficient."
"Senior Ziqing is not suitable to lead the way, but she is indeed suitable to be an executor."
After a meal that was neither morning nor afternoon, Jiang Qin chatted with Tan Qing and then went to take a look at Burger King.
I saw a lot of riders queuing up to pick up their meals, and then I called Wei Lanlan.
The eighth batch of strategic partners of the Linchuan business group is being selected, and Jiang Qin suggested that she focus on fast food brands such as Burger King and Yangji.
Perhaps by riding on this trend, many well-known brands can be developed.
For example, rice, chicken chops, breakfast, and buns. Although the takeaway industry in later generations has radiated to countless categories, there are always a few brands that may not have much business offline, but can dominate the online market.
In the following days, Jiang Qin stayed at the construction site of Tangpintuan’s headquarters.
He Yijun accompanied him personally, discussing the plan with him based on the existing drawings, while keeping a close eye on the steel bars at the construction site.
"Lao He, you are such a loser. Do I need your two steel bars?"
"You don't smoke either?"
Jiang Qin was stunned for a moment: "So?"
He Yijun looked at him expressionlessly: "But you took my lighter while I was drinking tea in my office just now."
“…”
It took almost two days to inspect the project site and discuss and modify the drawings.
During these two days, Jiang Qin ordered takeout for almost every meal, and it felt like old times.
Thinking back to when he was a migrant worker in Shenzhen, he also loved takeout so deeply...
Of course, Jiang Qin also discovered the shortcomings of the current food delivery industry. For example, the estimated delivery time does not match the delivery time at all, the response speed of after-sales customer service is surprisingly slow, and the complaint port always shows network abnormalities.
For the nascent food delivery industry, this should be considered a minor issue, but it does affect the user experience.
Jiang Qin edited the results of his experience into a text message and sent it to Sunai, asking her group-buying food delivery app team to pay more attention to it and retain the essence and discard the dross.
"Jiang Qin, why does your phone keep ringing?"
"It's okay. If you're hungry, you'll ask me to deliver food again. If I don't, you'll fine me."
Jiang Qin opened his mobile phone and found that the Ele.me rider had reminded him in the background that he had refused orders many times and was fined 200 yuan.
I didn't do anything, but they fined me 200 yuan. That's interesting.
This is probably one of the chaos that has just emerged in the food delivery industry. Although the delivery fee that is not paid by Hungry is indeed high, this so-called punishment is also very arrogant.
Jiang Qin turned off the background notifications and was about to put his phone down when his phone started to vibrate.
"Boss, Nuomi.com has started to do food delivery business."
"when?"
"Just these few days, Manager Yao from the Kyoto branch suddenly saw their advertisement on the street while at work today, and called me."
Jiang Qin hummed and put down his phone.
It’s so miserable to order food quickly. I just ran to Shanghai to fight hunger, but before I could even stand firm, Kyoto was robbed.
But this is a good thing, because the war has already begun, which is beneficial to the growth of the entire industry.
I believe that in the near future, food deliverymen will truly become a serious profession, and their number will increase dramatically.
If I don’t sign a labor contract and don’t buy insurance, then all the money is mine? But what surprised Jiang Qin the most was that one of the three BAT giants finally tried to enter the market, which was a good sign for rapid development.
Since the end of the group buying war, the fate of each group buying website has been different.
Pintuan was crowned the king, Lashou fell apart, Dianping was struggling to hold on to its only business area, and Nuomi seemed to be the luckiest loser, as it was acquired by Baidu.
To be honest, in the past two years, BAT has been gaining more and more momentum, mainly because the industrial chain has been established.
E-commerce, payment, and finance.
Socializing, gaming, and entertainment.
Tencent and Alibaba have been continuously investing in mergers and acquisitions, expanding their ecological chains, and looking for growth points in the industry, and the results achieved have been quite good.
But Baidu has a hard time in this regard. Although Qianqian Jingting, PPS, 91 Assistant, and Zongheng Literature, all of these industries have a place in their respective fields, they are becoming more and more unsuccessful and are uncontrollably heading downhill.
The bottom line is that Baidu’s monetization capabilities are too poor and its monetization channels are too narrow.
He acquired the seriously injured Nuomi.com at a low price because he did not want to give up the huge local life market and wanted to continue trying.
But now, the takeout industry has suddenly become popular, and he can't stand the loneliness anymore.
Nuomi already has abundant merchant resources, and with the help of this channel, they plan to try the food delivery industry, with the first stop being Kyoto.
Baidu is not short of money, so trying a new industry is just a drop in the bucket for it, but if the attempt is successful, the rewards will definitely be endless.
To be honest, among the BAT companies, who doesn’t feel envious when seeing group buying now? The food delivery industry is a perfect outlet in the O2O field.
(End of this chapter)
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