Chapter 591: Group order takeout, everything will be delivered quickly!
At the end of March, on the eve of Qingming Festival, the temperature gradually rose and the battle in the takeout market was in full swing.
At this time, Pintuan’s branches in the four first-tier cities and fifteen second-tier cities have all set up independent takeaway business departments.
It includes the operations team, technical team, field promotion team, business team and publicity team.
At the same time, the internal management system of group buying underwent a major upgrade.
The data backend of Pintuan.com was connected, and in-store group buying and community group buying officially began to try the fully online operation model.
In other words, the branch site established for group buying has been reborn from the ashes and has entered another field very smoothly.
There are almost no barriers between these two areas.
Soon, the group-buying food delivery business group was formally established, and the first cities where it began to expand its business were first first-tier cities. It was managed by Ye Ziqing, Guan Shen, Xing Xiangming, and Dai Zhitao, and directly connected to Jiang Qin.
The second-tier city branches will be managed by the original group-buying branch manager, who will also be directly connected to Jiang Qin.
Just like they do nationwide group buying, all feedback, approvals and docking in the entire business development process of the takeout industry will rely on the efficiency of the internal system, linking each department at any time to ensure the mission is accomplished.
Subsequently, group takeout was officially launched.
But there is no advertising, no publicity, everything is as low-key as walking in the night in gorgeous clothes.
However, group buying is destined to not be the same as it was two years ago. No matter how low-key a behemoth is, it cannot hide.
What's more, the three BAT companies have been eyeing group buying for a long time.
Yes, they are well-dressed and march at night, but they still have to arrange someone to keep an eye on your dog's movements.
“The group is out.”
"Have you heard that the group buying is over?"
"Oh no, the dog is coming..."
Koubei Takeaway is currently run by Robin and Luo Ping. The two of them have just taken up most of the quick-order meal market. When they heard the news after they came back, their scalps instantly went numb.
At the time, Lao Ma was in a meeting, talking about the importance of the food delivery industry in Alibaba's O2O layout. He was silent when he heard the news.
They believe that group buying entering the food delivery industry is inevitable.
There is no doubt that the group-buying tyrant will not miss out on the huge market of food delivery.
But even with mental preparation, many people still feel a sense of suffocation.
The business approach of group buying is different from that of all other Internet companies. They act without any rules or bottom line, and usually just attack indiscriminately.
You can't see clearly the sects and methods.
But after the fight is over, the opponent is dead, and you find a coroner to perform an autopsy, you will find that almost every one of their punches hit a fatal weakness.
How can you defend yourself against such an opponent? Therefore, several large companies are preparing to increase their investment, seize the opportunity of group buying, and rapidly expand their scale.
Group buying and takeout are not the same thing.
Just like Tencent’s QQ and WeChat, QQ is the ceiling of social networking, right?
But after WeChat entered the market, it was first beaten badly by Fetion and then almost killed by MiTalk. Isn't it the same principle?
As a result, the entire market increased subsidies and expansion speed due to the news of the entry of group buying. In a blink of an eye, the entire industry became hot and the number of people joining the rider industry exceeded 200,000.
At this time, the four leading websites also started a battle.
Koubei Waimai and Nuomi Waimai entered Shanghai with advertisements everywhere, but in the end, the market share of the two companies combined was only one-third of that of Ele.Buy.
And Hungry quickly moved into Kyoto and swallowed up half of their market in a blink of an eye.
By exchanging one-third for one-half, Hungry gained momentum without taking any action, and its market share reached 45%.
From group buying to Ele.me, the curse of big companies seems to be broken. Whether it is resources or funds, these advantages seem to have no effect at all, and grassroots companies are becoming more and more eye-catching.
“Big factories are just like this.”
Zhang Xuhao drank a lot at the team-building event at the end of March.
Chen Jiaxin also drank two cups, and sincerely thanked herself for having resolutely left the public and came to Ele.Bu.
His vision is indeed good.
Zhang Xuhao may very well be the next Jiang Qin in the food delivery industry.
At this time, group buying is still in the process of floating, as if it has not yet woken up. There are no advertisements or recruitments. It is as if they just made an app and put it there.
"Group buying is the focus of large companies. You see, when the news of our launch spread a few days ago, Uncle Ma was so scared that he immediately invested tens of millions of dollars. Do you know why?"
After listening to this, Lu Zhichuan subconsciously said: "I know, because the boss is too mean."
Jiang Qin: “?”
"No, I mean the boss is too strong. When facing a strong opponent, we must be more vigilant."
Jiang Qin put his hands in his pockets and walked under the shade of the trees: "They will guard against me in every field. If I advertise, they will compete with me to spend money on advertising. If I spend a lot of money to recruit riders, they will spend more money to strangle me."
After listening to this, Lu Zhichuan raised his head and asked: "Will I be targeted?"
"Of course, don't forget, I dug you here and used you to snatch Gao De away. Uncle Ma hates me to death now. What's more, I am really strong."
"That's true."
The strength revealed by Pintuan in the group buying war is enough to make everyone alert.
For example, Ele.me now has a market share of more than 40%, while group buying has almost none.
But in the eyes of those people, group food delivery is a bigger threat than being hungry.
If Jiang Qin acts drastically, a money-burning war will break out again, and group food delivery will be directly involved.
If you pay five yuan for a group delivery order, then I will pay six yuan. If you pay six yuan, I will pay eight yuan. In short, a tyrant will never be allowed to stand up in the food delivery industry. Therefore, in this situation of fighting, the market feedback will be picked up by other platforms.
Therefore, Jiang Qin wants to try a strategy that is different from the past, which is also the reason why Lu Zhichuan stands here.
It took a month to set up the takeaway branch. During this month, in addition to honing his kissing skills with the rich woman, Jiang Qin also arranged for Lu Zhichuan to negotiate with Shengshi Advertising about investing in the company.
This advertising company has been Jiang Qin's steadfast partner since the beginning of their business.
However, in the past two years, with the development of the Internet industry, the offline advertising industry has become increasingly competitive, causing prices to plummet, and the efficiency of factories has become lower and lower.
Seeing that the income was not enough to cover the expenses, Jiang Qin once again acted as a living Bodhisattva and took over some shares.
In the following half month, Shengshi Advertising canceled some small orders, freed up three production lines, and started working at full capacity for group buying.
Hengtong Freight's transport vehicles came one after another, packing up the newly printed items and sending them to the group delivery station, handing them over to the field promotion department.
But when Lu Zhichuan saw the things printed by Shengshi Advertising Factory, he was dumbfounded. It seemed that he had never seen such a mean person.
"Boss Qiu."
"Hey, Manager Jiang, long time no see."
"Long time no see. How's business lately? I heard your little shop is doing very well in the takeaway business."
"Yes, a small store like ours has a small area and receives few customers. We couldn't make any money from group buying before. Now it's good. I directly cancelled dine-in service and hired twice as many people to specialize in takeout!"
Jiang Jian, the king of group buying sub-stations, nodded after hearing this: "Your takeaway packaging is quite wasteful, right?"
"Yes, those deliverymen are like they took aphrodisiacs. They move violently and have great strength. Plastic bags of slightly inferior quality will break when they are thrown, and customers will immediately give bad reviews."
Mr. Qiu, who makes fried noodles and rice noodles, sighed: "This month, I have spent thousands of yuan on plastic bags alone. The key is that those who sell plastic bags are also cunning. Seeing that the demand is high, they raise the price every few days."
"These businessmen are so shameless."
"Who said no? Oh, by the way, Manager Jiang, what do you want to talk to me about?"
Jiang Jian waved his hand and asked a few salesmen behind him to carry in two boxes. "Here I have a batch of plastic bags and packaging boxes sold directly by the manufacturer. There are no middlemen to make a profit. The quality is good and the price is less than half of yours."
Boss Qiu's eyes lit up instantly: "That's great!"
"But there is just a small problem..."
"Haha, I knew there is no free lunch in this world."
Jiang Jian immediately waved his hand: "It is indeed a small problem. There are some prints on this batch of plastic bags. Another company suddenly didn't want them after they placed an order. That's why we are selling them at a low price. You can take a look at the quality first."
Boss Qiu opened the box, pulled out a plastic bag and ripped it twice. He instantly became interested: "Wow, the quality is so good? How many?"
"There are plenty, just give me the cost price."
"Okay, okay, I'll order from you from now on."
Jiang Jian reached out and opened another box: "There are also plastic boxes, which also have some prints, but it is because of this that the price is so affordable. I will send you a batch first. You can try to see if they work. If they do, just call me directly."
Boss Qiu looked at Jiang Jian's graceful back as he left, and the corners of his mouth raised: "Living Bodhisattva..."
As soon as he finished speaking, a group of delivery riders arrived.
If you are hungry, you can go to Nuomi takeaway or Koubei takeaway...
The three riders were smoking while waiting for their meals at the door. After getting their meals, they immediately got in the car and rushed to their destination.
In Wangjing, which is lined with office buildings and crowded with thousands of companies, deliverymen ride in elevators, run up and down, and deliver the takeaway food to customers.
Xiaobai is a copywriter in an Internet company. After getting the takeaway, he glanced at the words on the plastic bag, and a look of confusion flashed in his eyes, as if he had seen a ghost.
"Group ordering, everything delivered quickly?"
"That's not right. I ordered something that looked like I was hungry. Why did I get a group-buy takeaway?"
"Is it a hallucination?"
Xiaobai was eating fried noodles while staring at the eight words, puzzled and feeling as if he had made a mistake.
At this moment, a colleague from the next table walked over and patted him on the shoulder: "You guy, are you eating takeout again?"
"The discounts are huge now. Look at this fried noodles. It costs six dollars in the store, but only three dollars for takeout."
“Is this true or false?”
"Lie to you so you can have candy?"
My colleague pursed his lips, turned his head to look at the four big words "Group buy for takeout, everything will be delivered quickly" on his packaging bag, and reached out to take out his mobile phone.
The cost of packaging bags is actually very low, but for some small businesses, using too many of them can add up to a considerable cost.
Now that there is a channel to cut costs, who wouldn’t want to use it? So in just one week, group buying and delivery, a total of one million plastic bags and 100,000 plastic boxes flowed into the market. No matter which platform consumers ordered food from, what was delivered to them was group buying takeaway!
Compared with the cost of TV advertising, this fee is just a drop in the bucket.
Many people get confused after seeing the words on takeout packaging, wondering what’s going on?
I clearly ordered food from xxx, but what I received was a group-buying food? After careful consideration, some smart people suddenly felt that they might have been exploited by other platforms, and that the food they ordered from other places was actually a group-buying food. So they immediately ordered a group-buying food to see what happened.
As a result, without any advertising, the number of users of group buying gradually began to accumulate.
There are also some people who don’t care whose takeout they order, they just care about eating their fill.
But after a vague glance, they did remember the brand of group-buying takeaway, especially the meals they ordered themselves and their colleagues, most of which had the words "group-buying takeaway" on them, which would create a group dissemination effect.
As everyone knows, group buying has also started to do food delivery.
Moreover, the current food delivery war is intensifying, and the sudden end of group buying has further increased capital investment in this industry.
Plastic bags will fly when encountering wind. Jiang Qin discovered this scientific truth when he went to the New Year market, but some rich second-generations and big bosses do not understand this truth.
(I had a dream last night, the sky was full of monthly tickets, I was so happy...) (End of this chapter)
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