Chapter 594: Group Buying, Winning
The number of users of group buying food delivery continues to grow, and it has achieved very good results in the four first-tier cities. Even if it cannot be described as taking off, it can definitely be described as thriving.
The point is, they really didn’t spend any money on promotion, and even made a fortune with tears and blood…
Coincidentally, just a few days after the plan was exposed, Jiang Zhenghong called Jiang Qin with an excited tone.
"Son, Jeju had a lot of rain recently. I heard from the villagers that there is a small puddle of water at our ancestral grave site!"
"A small puddle? Any idea?"
"Rainwater is a marsh. This is a good omen. It means our family is blessed with great fortune and our descendants will be rich and prosperous."
After listening to this, Jiang Qin calmly followed his father in being "excited" for a while, then fell into deep thought after hanging up the phone.
A puddle of water, oh my god...
Is it really not that my great grandfather couldn’t hold it in and cried when his competitors greeted him?
Boss Jiang was under pressure from being an "unfilial descendant". The next day, he found a temple, lit some incense, and chanted some words, hoping that his grandfather would hold on a little longer for the sake of the Jiang family's future.
During this period, Koubei Takeaway's rider uniforms and delivery boxes had been prepared and quickly sent to their own takeaway riders.
The next day, Guo Ming, Luo Ping and Robin took a walk around the street just for this reason.
They feel that seeing real riders wearing their uniforms and speeding down the street would be more moving than seeing the cold data scrolling in the background.
But after squatting on the street for several hours, they didn't see the orange riders of Koubei Takeout.
The marketing manager Lao Sun was scolded and immediately sent someone to investigate. Then he heard the rider say that he was grateful for the company's sending them clothes, but he was reluctant to wear the new ones and planned to wear out the ones he bought in the group first.
Manager Sun issued a strict order that night, strictly prohibiting word-of-mouth riders from wearing other companies' uniforms, otherwise they would not be assigned orders.
Some riders were not happy at the time.
Why? We paid for it! If it's free, we won't feel bad if we don't wear it, but if we don't wear something we paid for, it's a waste. Who can bear it?
Therefore, during this period, the delivery riders of various platforms are still wearing yellow robes, and if you look out on the street, it seems that there is no other food ordering platform in the world.
Occasionally a few people of different colors pop up, but it is difficult to attract other people's attention.
Buy takeout in a group and win big.
Time quickly came to the end of March. The spring scenery was bright and beautiful, and the sky was clear and the air was fresh.
Linchuan University is holding a club culture week with over a thousand participants.
The huge playground was filled with singing and dancing junior and senior students, and there were various stalls on both sides, making it look lively and bustling.
Wei Lanlan, Dong Wenhao, Lu Feiyu, Sunai and a group of people took advantage of their free time to return to school to join in the fun. When they arrived, they once again alarmed several directors of the School of Arts, School of Business and Department of Computer Science, who called them one by one to invite them to have tea.
After finishing their tea, several people went to the site of the community cultural festival, met up with Jiang Qin, and made a report on their work during that period.
"Group food delivery is currently developing very well. Jingdu's market share has surpassed Kuaidian, but it is still far behind Nuomi. Baidu... is really willing to spend money."
"There is also a rumor that Nuomi Waimai has recently received another round of funding and it seems that they are officially changing their name to Baidu Waimai. I looked at the end-of-month summary sent by Ziqing and the logo of Baidu Waimai is printed on the uniforms of Nuomi Waimai's riders."
"In Shanghai, our order volume is approaching that of word-of-mouth takeaway."
"In addition, there is a food ordering service provider called Delivery Hero, which has entered the domestic market. It is now called Delivery Hero. It has strong funding and is coming in with great momentum."
Jiang Qin looked at Wei Lanlan when he heard the voice. "We are fighting, what does it have to do with those foreign devils? They want to make money everywhere. They are so beautiful. Give them some plastic bags and let them know what the art of war is. And Superman, you know he is out of date?"
Wei Lanlan smiled and said, "I'll ask my secretary to do it."
Dong Wenhao pondered for a moment: "Boss, do you prefer Marvel superheroes?"
"No, I like Chinese superheroes."
"Who is it? Sun Wukong?"
"God of Wealth."
“…”
Jiang Qin looked at Wei Lanlan again: "Is this takeaway superman famous abroad?"
"It is the world's number one company, with a large business presence and presence in many markets, and a market value of more than 20 billion U.S. dollars."
Jiang Qin thought for a moment and said, "Let's keep it secret. We may acquire them when we go international."
Luffy smacked his lips, his heart pounding.
This superman was doing well abroad, why did he have to get involved? Now he is being targeted by our boss, and even Jesus can't save him...
At this moment, five riders in yellow robes came in, parked their bikes at the entrance of the playground, and came in to deliver food.
Jiang Qin looked at it for a while and said, "Guess how many of them are our group riders?"
Dong Wenhao touched his chin and said, "Group takeout is booming under the leadership of the boss. I guess these five are all."
Lu Feiyu thought for a while and said, "We don't have any subsidy activities in college, so logically there shouldn't be many. I guess there is only one."
"Guess one and ask."
"Ah? But I'm already the president of Tonight's Headlines Business Group!"
Jiang Qin narrowed his eyes: "You will always be a dog in front of me, go!"
Lu Feiyu was so angry that he ran out panting, caught up with the five riders and asked them a question, but it turned out that there was not a single group delivery rider.
Other people's delivery men are all wearing group delivery clothes, like fucking walking advertisements, it's so hilarious.
However, the old employees of 208 are still somewhat puzzled as to why their boss did not take the lead in developing the college student market.
Because the group buying business of Pintuan started from universities, according to business logic, universities are the fertile soil that is more suitable for the start of group food delivery.
"Boss, aren't we focusing on developing the college student market?"
"We can develop it, but not now. There is a barrier between the university market and the national market. We used this barrier to develop group buying. It was to ensure that we would not be hit too hard when we were weak. It was a defensive measure."
Jiang Qin stepped forward: "But the group buying is different now. Many people are watching our moves. If we still start from the university and enter the market with a defensive posture, it is likely to alert the enemy and we will be blocked in the university and beaten up later."
"This time we were able to enter the market quickly with very little money because of the surprise weapon of plastic bags, but you can also see that other platforms followed suit very quickly, which shows that they have been guarding against us."
"Especially the reputation of the Alibaba Group. Uncle Ma is really waiting to strangle us."
"If it wasn't for the unexpected outcome, we would have had to burn money right away against our reputation, which would have been painful. But after we became familiar with the national market, it would have been easy for us to come back and take over the university town market."
After hearing this, everyone seemed to understand.
The change between defensive posture and offensive posture comes from the difference in identity and status.
Two years ago, even if Jiang Qin shouted everywhere with a loud speaker, "I am a college student, please make way, I want to unify this market," probably no one would respond.
But now it’s different. The boss might just fart accidentally, and they would all be terrified and think there was poisonous gas.
So there's no point in being defensive when everyone else is on guard against you.
"By the way, where's Suna?"
"Um, didn't you just say that the boss lady was at Xitian? She went there and said that she hadn't seen the boss lady for a long time and had a lot to talk about."
"Fuck, this nuclear bomb!"
"?"
Jiang Qin left everyone behind and quickly ran to the front square, but before he entered Xitian, he received a call from Gu Chunlei from the Broadcasting and Education Center.
It is already April and the college entrance examination is approaching. Universities across the country are actively promoting enrollment.
Linda’s goal this year is not big, just try to grab a few mediocre provincial champions.
To be honest, they didn't have this ambition before, but Jiang Qin developed too fast.
As the main promotional point of this enrollment promotion, Jiang Qin’s special interview is of paramount importance, but he has been delaying it, which makes the school very anxious.
Gu Chunlei also personally humbled herself and asked Jiang Qin to spare two days to finish this matter.
"Okay, Director Gu, I'll free up some time tomorrow."
"Mr. Jiang, one day is too short. In addition to the special interview that we haven't finished yet, we also have a micro-film to shoot."
In 2010, the micro-movie "Old Boy" became an instant hit, sweeping the Internet and opening up the micro-movie track.
Chopstick Brothers became famous overnight and became extremely popular, which led to many organizations making this kind of micro-film when doing publicity.
Peking University has filmed "Diary of a Boy" and "Diary of a Girl" consecutively in recent years, and their standards are very high, so Linyi University also plans to follow the trend.
Of course, they don't expect Jiang Qin to be a leading actor in his busy schedule, but as long as he shows up, it will definitely add luster.
In the promotional video, there is a billionaire CEO who is still a student. Who can stop him? Maybe, this year, several provincial champions who want to start a business will come here because of this. It is not impossible.
Jiang Qin raised his lips after listening to this: "Since you know there is a Yanzu in the school, you always want him to show his face, right? Director Gu also has good intentions."
"?"
After hanging up the phone, Jiang Qin just walked to the campus bulletin board. He looked at his tall figure in the reflection of the glass and smoothed his hair.
But the next second, his expression suddenly changed.
Shit, he almost forgot, his little rich woman is still in the hands of that terrorist Sunai!
Jiang Qin turned around and ran to the front square, then walked into the Xitian milk tea shop.
(I’ve made the mistake of number nine. I kowtow to all my family members, or2)
(Please give me a monthly ticket, please give me a monthly ticket!) (End of this chapter)
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