Chapter 599 Once again, far ahead
"Are the riders under our platform still wearing group delivery clothes?"
“No, we’ve forced the riders to change before. Some people didn’t want to at first, so we later spent money to recycle the clothes that were bought in groups…”
“Then why are there so many food delivery riders wearing group-buying clothes on the streets?”
“Because, those are really group-buying takeaway riders.”
"?"
After the daily special offer port was connected to group-buying takeout, the market share of group-buying has expanded again, and the order volume has increased dramatically like pulling weeds in dry land.
Riders wearing yellow robes have brought group delivery services to thousands of households.
At this time, the group-buying system has taken deeper roots in the field of life services.
When you go out to shop, you use group buying to go to the store.
When you order takeout, you use group delivery.
You want to buy groceries online and cook your own meals, so you use the daily deals.
You buy groceries and cook offline, and fresh fruits and vegetables come from the group buying supply chain.
Having achieved this, almost all the business links of group buying have been opened up.
The industrial chain with group buying at its core has penetrated into every level, like a hand, tightly grasping the O2O market without any omissions.
From a logical point of view, his original ambition to ensure that no one would be left homeless has gradually become a reality.
As the activity reached the stage where one could earn 600 yuan a week, Jiang Qin's evil ambitions gradually became apparent.
Just like the fourth win he expected, the riders who insisted on taking the 2,000 yuan bonus continuously improved the delivery quality of group food delivery.
However, those riders who have short working hours and unstable work ability have all flowed to other platforms because they cannot get later rewards.
Such a result is even more shocking to competitors than the sharp increase in the number of group-buying riders.
The industrial upgrade of daily specials has been completed, the market share of group buying has increased, and the market has become hot again. It must be numb to win like this.
Then you told me that you don’t plan to return the high-quality riders selected through the market? “Recently, there was a rumor that Pintuan planned to buy insurance for the riders who made it to the final round, set full attendance, and give them a basic salary. I was shocked, and then I went to investigate and found that it was not a rumor…”
"????"
In the conference room, Guo Ming, Luo Ping and Robin from Koubei Takeout were sitting in a scattered manner, with their mouths twitching.
Marketing manager Lao Sun coughed and said, "Last month, the top ten riders in terms of total number of Koubei deliveries had already signed their labor contracts."
“You didn’t sign the ones at the end?”
Guo Ming still held out a glimmer of hope, thinking that ten riders would not have much impact.
Manager Sun pursed his lips and said, "I didn't ask them about the rest. I knew it just by looking at their expressions which were 30% guilty and 70% silly."
Luo Ping rubbed his temples: "Group buying for takeout, will we have to take the route of fast food ordering in the future?"
"Quick order is half dead now, right?"
“I heard that Baidu Waimai wants to acquire it.”
Kuaidiancan is a food ordering platform that originated in the Kyoto market and is also the first food ordering platform to receive investment.
Because his boss Xi Zhongwen made his fortune by ordering food over the phone, when they entered the Internet field, they still used traditional business thinking, offering basic salaries, signing contracts, and buying insurance.
In the beginning, the development of quick food ordering was very fast, but the drawbacks of this method of recruiting riders soon emerged.
With the rapid expansion of the food delivery market, people can work part-time by just downloading an app. How can you compare?
But the approach of group buying is different. They select the best riders from all the riders and sign them, which is very scary.
"According to the current situation, group buying wants to divide riders into two parts. One part will sign a contract directly with the company to guarantee delivery service and timeliness, and the other part will work part-time to cope with the subsequent growth and surge in orders."
Manager Sun expressed his guess.
"In other words, organizing the event was just a gimmick, and his original purpose was these four?"
Guo Ming felt a little dizzy.
Manager Sun nodded: "You can say that."
"What do the two Manager Luo think?"
Luo Ping pursed his lips and said, "Jiang Qin has a theory. He said that there are two ways to do Internet business. One is to push a stone up the mountain, which is time-consuming and laborious. The smart way is to climb up the mountain first and then push the stone down the mountain."
Guo Ming was silent for a long time before he spoke: "What is the estimated number of orders for group buying now?"
“It’s not the same as being hungry.”
"So how much money have they spent since they entered the market?"
Manager Sun thought for a moment and said, "30 million. It may be more or less. There is no exact number yet."
Guo Ming couldn't believe it: "Aren't there plastic bags?"
“They made money selling plastic bags.”
"????"
At the same time, at Ele.me’s Shanghai headquarters, Chen Jiaxin sat alone for more than an hour with a coffee cup in hand after completing Jiang Qin’s four wins.
What did she feel before? Oh, yes, she felt that Zhang Xuhao looked a lot like Jiang Qin when he was young, although Jiang Qin was also younger than Zhang Xuhao now...
But if you follow the same pattern, it can't be too bad, right?
In fact, when the group food delivery business was not successful, she even felt that Zhang Xuhao's business thinking was more advanced, more correct, and more professional than Jiang Qin's.
What should serve as a good grasp, raise the water level, align the granularity, open up the underlying logic, achieve disruptive innovation, and form a closed-loop matrix.
But as Jiang Qin's fate finally dawned on her, she was hit hard by reality and realized that Jiang Qin was Jiang Qin and could only be Jiang Qin.
Then he discovered that although Jiang Qin didn't tell the truth, in the end, aligning the granularity, connecting the underlying logic, achieving disruptive innovation, and forming a closed-loop matrix was still a group-buying system.
Chen Jiaxin turned her head to look at Zhang Xuhao, the man she favored and second to Jiang Qin. He was already furious at this time. He was furious because there were three wrong words in the planning department's summary. He completely lost the calm attitude of "he is a good opponent".
That's human nature.
When you see someone who is worse than you but has great potential, you will pretend to say that this person is okay. In fact, the purpose of saying this is to use the other person to elevate yourself.
But when he really comes after you and gets level with you, your ugly face will be exposed.
Simply put, he was anxious.
We have developed two years ahead of time, and both the technology and funds are in place. How can we be caught up with by a new platform?
However, how can it be as simple as that? Ele.me did not spend a lot of money, but continued to sink into the college student market, relying on this new growth point to lead the industry.
However, the college student market is a natural stronghold for group buying.
Jiang Qin did not touch this field because a monopoly would weaken the market's firepower, but in fact, group buying for food delivery is already far ahead at this moment.
It was a sunny afternoon on a weekend, the weather was mild, and a handsome guy named Yang Xueyu sat on a bench in front of the company and lit a cigarette.
Ele.me has now reached a bottleneck period in its development and its business growth has slowed down.
The momentum of group-buying for food delivery is becoming increasingly strong, so strong that it is completely unreasonable.
Zhang Tao, who had staked all his family fortune, became more and more worried, so he decided to send Yang Xueyu to lead a team to support Ele.Bu and provide some empirical suggestions.
Yang Xueyu was dumbfounded after hearing this. You don’t want to go because you’re afraid of cerebral congestion, so you let me go?
But I don’t want to go either. I really want to run away.
But, thinking about his own career, he was beaten up when he joined Lashou, and he was beaten up again when he jumped to Volkswagen. His former boss, Chen Jiaxin, was beaten up at Volkswagen, and he was beaten up again when he jumped to Elebu.
Now, the whole market is filled with Jiang Qin, where else can he go?
Yang Xueyu sighed and called his old friend. Unexpectedly, the other party was very happy after hearing the news and laughed non-stop.
Although hahahaha is not a complete sentence, Yang Xueyu seemed to hear him say, you come to get beaten too? Of course, it is not just the competitors in the food delivery market who are worried, but also the bosses of related industries.
For example, those who work in supply chain, logistics, and same-city delivery can't help but feel a little shocked when faced with the layout and development direction of group buying.
In addition, in the neighboring e-commerce track, several uncles were also lost in thought.
“Group buying, take-out, supply logistics…”
“Now, the only thing left for group buying is e-commerce.”
"But, how could he not touch it?"
Online buying and selling, offline buying and selling, online to offline buying and selling, offline to online buying and selling.
The group buying industry is like building a Gundam, it takes shape very quickly, but there is an obvious outlet, which is e-commerce, which he has never engaged in.
If it were in the past, many people might think that Jiang Qin did not touch e-commerce because he was wary of Alibaba.
But from the group buying war to the takeout war, this concept has long been changed.
Jiang Qin really dares to bite anyone.
In fact, there has been an e-commerce prototype project for group buying for a long time, and that is Group Buying Strict Selection, which was established during the group buying war.
At that time, they took advantage of this project, providing services at low prices and selling genuine products at a subsidized price. Their purpose was to use the image of strict selection to associate genuine products and enhance the reputation and credibility of group buying.
Later, Pintuan Yanxuan achieved its mission, so it stopped developing when the group buying war came to an end and became a private territory of the Pintuan system.
However, who can guarantee that group buying will not rebuild this strictly selected mall in the future? After all, it has both logistics and users.
Can leftover steamed buns still be stored in a doghouse?
Many media are also very interested in this issue and want to know what plans Pintuan has after entering the food delivery market, and whether its subsequent development direction will involve the e-commerce field.
“No, group buying will not enter the e-commerce field.”
"Why?"
"I'm too young and missed the e-commerce boom. It's actually very difficult to do this now. Taobao and JD.com are both very powerful and mature companies. I don't think I can be better than Ma Yun and Liu Qiangdong, unless..."
"Unless what?"
"Nothing, I'm used to saying that. I always like to say unless. It's just a slip of the tongue. Just delete that part. Thank you."
(Monthly tickets...Monthly tickets...I kneel down and beg for monthly tickets feebly.) (End of this chapter)
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