Chapter 615 Burnt Through
Ever since Jiang Qin came to Feng Shirong's villa, Duan Ying has actually always had a feeling of uneasiness in her heart and has been extremely uneasy.
Especially what he said about how if group-buying food delivery fails, meals won’t last more than three days.
If this was just said by an ordinary young man from a small town, it can only be regarded as an outsider's empty talk and unreasonable speculation.
But...the news in recent days has been reminding Duan Ying of a fact: the group buying item is his.
So when Duan Ying received a call from Duan Wenzhao, the vague shadow seemed to suddenly materialize and came towards her, making the uneasiness in her heart completely become a reality.
"Auntie, I have no money..."
"How can you be out of money? Didn't your uncle just invest money in you?"
"It's group-buying food delivery. They suddenly came to grab the market and snatched away a large number of high-quality merchants at meal times."
"There's also Hungry. They've also started spending money to grab market share. We can't keep up with it any longer."
"Our partners are asking us to pay in advance, but our capital chain is very tight. If this continues, we won't be able to maintain normal operations."
Duan Wenzhao was very panicked, and one could tell from his voice that he was at a loss.
They originally intended to use the investment to open up the national market, but who knew that once the money was in hand, the college student market turned into a hellish pit.
If you don’t spend money, the original market will be gone. If you spend money, you will be gone if you can’t sustain it.
Everyone at the dinner table is now in a state of panic and can only place their hopes on Hurricane Capital.
They can feel that even though they are hungry, they are just pretending to be strong but weak inside and are just trying to hold on. If they can hold on, they might be able to turn the situation around at mealtime.
After hearing what his nephew said, Duan Ying clenched his hands and remained silent.
She suddenly remembered the image of the man cutting the steak into small pieces with scissors at the dinner table, and her breathing began to become heavy.
Three days, really only three days, and I couldn’t even hold on during mealtime.
At this moment, Duan Ying suddenly understood one thing. The seemingly harmless boy had never come to meet Feng Nanshu's parents from the beginning.
He never considered her as an elder, nor did he think about getting the approval of an elder. He came here that day just to support Feng Nanshu.
The girl has been controlled by herself since she was a child. She can't even laugh. She looks as timid as a mouse and just hides in her room to write a diary every day.
But suddenly, someone actually doted on her.
And the man who doted on her really turned all of Hurricane Capital's investment into bubbles in just three days.
"Aunt, are you still there?"
"I heard you. How much money do you need?"
"With 20 million, I'm not sure that I can't hold on. As long as I can hold on, I'll be out of money. Then I can add another 10 million and take over the entire college student market."
Duan Ying was silent for a long time: "What about group ordering?"
Duan Wenzhao took a deep breath and said, "Aunt, the reason why I'm having such a hard time right now is because a lot of my merchants have been snatched away. But if I can have enough funds to eat up Ele.Buy's market share, I can at least compete with group takeaway on equal terms!"
"Are you sure?"
"There is still a chance to take a gamble now, but if you give up, you will really have nothing."
Duan Ying fell into deep thought and began to analyze the pros and cons.
If she didn't help her nephew raise the money, then the meal time would really be gone. Although this investment was approved by her husband, everyone in the company knew that the investor's surname was Duan, and he was her nephew.
Three days after receiving the funds, the platform collapsed and all the money was gone. Not only would she lose the qualification to participate in Feng’s business, she might even be questioned by the entire company.
The most important thing is that she couldn't accept that her stepdaughter, who had been controlled by her for more than ten years, could now bully her.
"I can help you raise 10 million."
“Too little.”
"First raise 10 million, you go ahead and do it, I'll find a way to get the rest."
Duan Ying had no right to use Hurricane Capital to continue financing Fandian. After all, the last wave of financing was gone just as it arrived. There was no way to explain this, but fortunately, she had some savings of her own.
So Fandian immediately sent someone to settle the remaining funds in advance, stabilized the merchants, and started a counterattack.
And the fact was just as Duan Wenzhao expected. Ele.me really could not hold on any longer. The subsidies suddenly began to weaken, and users started to return.
The idea of creating a time difference is good, but unfortunately group buying did not give him this opportunity. The reversal of the situation between the two platforms seems to be a signal that group buying food delivery companies have officially started to burn money to enter the market.
Jiang Qin's actions have been closely watched by major companies, and the group food delivery started at an unreasonable time, so the attention has always been high.
The sudden chaos in the college student market has attracted much attention.
The plot that everyone was expecting was that Ele.me and Pintuan Waimai, the two most powerful rivals, would start to compete against each other, but now it was discovered that something seemed wrong.
Because after group buying became popular in the university town market, it did not suppress Ele.me.
What really broke out in the fight was the conflict over hunger and meal times.
Now, I’m a little overwhelmed with hunger, and when it seems that meal time is about to come, group buying suddenly starts to burn money.
Everyone then realized with surprise that the goal of group buying from the beginning to the end was meal time, not hunger.
"Fuck, so cruel..."
"Fuck, cover your eyes quickly, I am kind-hearted and cannot bear to see this kind of scene."
"Stay away, blood might splash on you..."
Three days later, another three days passed. The strength shown by the group buying was even more exaggerated than being hungry. It was simply a combination of fighting and defense, and beating the enemies against the wall.
The most fatal thing was that Duan Wenzhao was too impatient.
After getting the 10 million promised by his aunt, he immediately started burning money, intending to quickly eat up Ele.Buy's users and riders, but after increasing the investment on both sides, their funds became tight again.
Ten million was deposited into the account, but in the blink of an eye it turned into ashes in the market. It was simply a drop in the bucket.
When Duan Ying received another call from Duan Wenzhao asking for funds, she suddenly realized that they had fallen into a gambler's mentality.
If you add one more sum, you will definitely turn the tables. If you add one more sum, you will win back all you lost.
However, when burning money for subsidies, the platform has no profit point. In other words, even if Fandian has an unlimited fund pool, it has no ability to recover the losses.
During the three days when hunger did not coincide with meal times, the group buying team was not idle. The manager, together with the kings and diamonds of the field promotion team, integrated the surrounding merchants one by one and signed them into the group buying supply chain.
In other words, whether Hungry doesn't spend money on subsidies or Mealtime spends money on subsidies, the group buying supply chain is making money from the merchants.
In this competition, I can keep up with the group buying forever, but at mealtime... I can’t hold on any longer.
On Saturday morning, the hustle and bustle gradually died down. The lunch hour had burned through nearly 10 million in bad debts and could no longer pay salaries.
At this time, group buying occupies 60% of the market share in the university town, while hungry and mealtime each have 20%, and the gap in this ratio is widening every second.
Other companies that are waiting and watching still don’t understand what’s going on here.
But the conclusion that can be drawn is that group buying is done just to meet people’s meal needs.
"It's time for dinner, it's gone..."
"Yeah, that Jiang Qin really does what he says."
"I heard that Duan Ying's private savings were all burned..."
"She asked me to raise funds some time ago, luckily I didn't agree."
"Group Buying emerged from the bloodbath of more than 5,000 group buying websites. His nephew is really crazy to dare to compete with such a company."
At Mrs. Liu's birthday party, several ladies who had previously played mahjong at Feng Shirong's villa gathered together. They couldn't help but sigh at the news they had heard and whispered to each other.
Duan Ying sat in a corner nearby, her eyes becoming dazed and countless images flashing through her mind.
Like the time she left the girl at the playground and went out for a day of shopping, and when she came back she saw the little face full of fear.
For example, when the little girl had someone smash the dog she picked up from outside to death, she pursed her lips and dared not speak.
How is that possible?
How could it turn out like this? Duan Ying's face was gloomy. She looked up and saw several ladies around her looking at her and whispering.
At this time in the Chanti Villa, Qin Jingqiu also received the news about the meal time. After reading it once, she quietly closed the folder in her hand and handed it to Feng Nanshu.
"Jiang Qin wouldn't let me see the kindergarten registration information."
"It's not the kindergarten registration information, it's something else, take a look."
Feng Nanshu sat on the bed, squinted his eyes and thought for a while, then took it and began to look through it.
It tells the whole process of how Fandian encountered a money-burning war, was beaten badly by the hungry guys, and then was ended by the group buying.
Feng Nanshu felt a little confused after reading it.
Qin Jingqiu looked at her and said, "The restaurant was run by your stepmother's nephew, who invested a lot of money in it. Jiang Qin knew that your stepmother treated you badly, so he ruined the restaurant. No one will dare to bully you in the future. Jiang Qin is a henpecked man."
Feng Nanshu was stunned for a moment, then pursed his lips: "Jiang Qin loves me the most..."
"Of course, you are his beautiful wife."
"Shh, we are good friends."
"?"
On Sunday morning, Feng Shirong had just finished his work on Joy City in Kyoto, and had held two days of meetings with several local partner companies and construction units.
Finalize the design drawings, handle relocation matters, attend the groundbreaking ceremony, and the most important thing is the early stage investment promotion.
Throughout the end of April, he did everything himself and was extremely busy. When he returned to Shanghai and heard that the meal plan had been cancelled, he was still confused.
He just invested money, how come it's gone just like that!
The most important thing is that it was targeted by group buying, which is out of the question! Feng Shirong told Duan Wenzhao at the beginning that you are still very weak now, and the first step to enter the national market is to keep a low profile, don't be targeted by the first-tier platforms, and maintain the current development momentum and keep a low profile.
How come they suddenly got into trouble with opponents of the level of group buying?
In addition, the practice of group buying was also difficult for him to understand.
Because the food delivery market is still in a fierce competition, in addition to Ele.me, Baidu Takeout is also developing very rapidly and can be said to be catching up closely.
It is totally illogical that the group-buying food delivery company wants to dominate the entire market instead of competing with its competitors and instead targeting a less well-known platform in the university town.
It's like a large supermarket in an urban area suddenly finds a small store in a certain town unpleasant and starts targeting it. What's the logic behind this? "What's going on? Why would group buying target Fandian? There is no conflict between the business areas of the two platforms, and Fandian is not a rival of group buying at the moment. This doesn't make sense!"
"this……"
"Just say what you want to say!"
Manager Qian Xiangguang, who was in charge of Hurricane Capital's post-investment management, saw his boss' serious face and finally spoke hesitantly: "There have been rumors in the company these past two days that the boss of the group-buying app is your son-in-law..."
"?"
(ask for a monthly ticket...or2)
(End of this chapter)
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