Chapter 622 I’m just a college student!
The direction of commercial real estate is controlled by Wanzhong Group and Qin Group, who work together, and Jiang Qin does not participate in decision-making.
After all, with the Mall Manual 3.0 he gave me, even a fool wouldn’t go wrong.
He Yijun is not a fool, he is very smart. He even guessed that Jiang Qin wanted to steal the steel bars, and he was able to find out that he was the only outsider in the family. It would be difficult for such a cautious person to make a mistake.
Jiang Qin's focus is still on the Internet arena.
Since the collapse of Fandian, Ele.Buy’s market share has started to recover.
After learning that Fandian was targeted by group buying, Duan Wenzhao, at the instruction of his aunt, made a prompt decision and packed up his resources, equipment and riders and gave them to Ele.bu in exchange for shares.
The food was ruined and no one wanted to buy it, so this was the most appropriate approach.
And there is an old saying that goes, the enemy of my enemy is my friend.
However, even if Ele.Buy's business picks up, its market share in university towns is still slightly lower than that of group buying.
There is no way around it. Group-buying takeout has a large number of exclusive merchants and exclusive packages, and most students use group buying to go to the store to watch movies, sing, dine together, and study in a hotel.
If this trend continues, it is only a matter of time before group buying unifies the food delivery market.
But in early May, a piece of news suddenly changed the situation in the entire takeout market.
Ele.bu received an investment of 500 million yuan from Alibaba, far exceeding Ele.bu's previous total financing amount. Alibaba also became a shareholder on par with Tencent, which caused an uproar in the entire investment circle.
"Fuck, are the capitals going to join forces?"
"I can see that this is aimed at group buying, right?"
"Nonsense, is it worth looking at this obvious? When have you ever seen Alibaba and Tencent join forces?"
"But during the Internet Conference, weren't there pictures leaked online that said Jiang Qin and Ma Yun were hugging each other and chatting throughout the entire reception? They looked like they had a pretty good relationship. But then again, aren't the two Ma's the couple with the worst relationship?"
"Chatting is chatting, and business is business. If you can build such a big company, how can you not make money just because of friendship?"
Alibaba’s investment in Ele.bu caused a huge uproar and even became a hot topic on Weibo.
Because at this time, Ele.me had three shareholders at the same time.
In addition to Alibaba, there is Dianping, and another one is Tencent hidden behind Dianping.
It is an open secret that the Alibaba and Tencent groups have been at odds in recent years.
Tencent wants to invade the e-commerce field and get a piece of the pie, while Alibaba wants to take advantage of the traffic in the social circle and nurture Taobao. These two giants have been competing secretly in recent years and neither is willing to give in.
But this time in the takeaway arena, they showed one of the few tacit understandings and bet on the same platform.
Although no one mentioned group buying during the investment process, even a fool would know that they are planning to jointly encircle and suppress group buying and tear open a gap in the field of life. They not only want to take over the takeout market, but also liberate the market for in-store group buying and community group buying from group buying.
Alibaba plans to use Ele.buy to expand the payment scenarios of Alipay.
Tencent hopes that Ele.me will not be able to give back to Dianping, so it can revitalize its investment in the group buying field and grab the group buying market share from Pintuan.
At this time, HungryBu was surrounded by a halo and was honored by everyone, making other investors in the circle silent.
But after careful analysis, the choices made by Alibaba and Tencent also make sense.
From the era of group buying to the era of takeout, no one can last a round under Jiang Qin, but being hungry will not last. For them, being hungry is hope.
In other words, compared to the halo of Zhang Xuhao, the founder of Ele.bu, the truly dazzling one is Jiang Qin.
The scale of Group Buying cannot catch up with Alibaba or Tencent, and it can only be regarded as a second-tier Internet company. However, in the field of life services, the two giants are helpless against it and can only choose to join forces to compete with it.
If Zhang Xuhao is the warrior chosen by the two big companies, then Jiang Qin is like the evil dragon that causes many warriors to fail.
As soon as the news of this financing came out, interviews with Zhang Xuhao flooded the Internet.
"Mr. Zhang, some people say that you are very similar to Jiang Qin, who once fought his way into the group buying market. Even the development paths of your companies are similar. What do you think about this issue?"
"My employees often say this, but I don't want to be the second Jiang Qin. I want to be the first Zhang Xuhao."
“So in the takeaway market, are you confident that you can beat group buying?”
"We have developed differently from group-buying takeaway. Ele.me doesn't follow the professional takeaway route. We set up a business circle every three kilometers, which allows users to get the food as quickly as possible. This is different from the group-buying delivery that uses business districts as the radiation center."
With his wallet bulging, Zhang Xuhao stood up straight and talked freely in the interview with the reporter.
After hearing this answer, the reporters looked at each other, thinking that this was a very harsh statement.
The route that Hungry doesn't take is a professional takeout route, which allows users to get their food as quickly as possible. The subtext is that group takeout is not professional and the food delivery is slow.
Good, good, the atmosphere is tense and it looks like the takeout market is going to be lively again.
Sure enough, after the May Day holiday, Ele.me, which had 500 million yuan in funds, quickly exited the market and started to expand continuously.
However, the expansion path he chose was beyond the expectations of many people.
In the last money-burning war, group buying entered the college student market, and the two sides had already had a head-on confrontation.
Logically speaking, a wealthy company like Hungry shouldn't fight back to regain its lost market share in universities, but Zhang Xuhao didn't do that. Instead, he turned around in the national market and focused on the white-collar market of Baidu Takeout.
After the first round of funds were invested, Baidu Takeout suffered a strong impact and Guo Ming was dumbfounded.
Damn it, you said harsh words to the group delivery guy, and I thought you were going to choke him, but you turned around and slapped me. What the hell is this logic?
But Zhang Xuhao’s business thinking is actually correct. If the eldest and the second in command want to have a showdown, they have to beat the third in command first to prevent him from stabbing them in the back.
"Mr. Guo, Hungry is not online anymore. We are having a special event for white-collar workers. It's a one-yuan flash sale."
"Fuck, I'm rich. No hurry. I'll go ask my boss."
Guo Ming kept calm and turned around to go to the head office.
Baidu has its own map application and has signed a large number of high-quality delivery riders in the early stages. Logically, it should not be afraid of being hungry.
But with Tencent and Alibaba on the side, the situation is different.
Guo Ming really wanted to fight back, but the company's top management hesitated at this moment.
Baidu Takeout’s current market share is not as good as that of Ele.me and Group Buying. Now that Ele.me suddenly increases its investment, should we continue to follow it?
On the bright side, if Baidu Waimai can take over the entire market, how much benefit will it bring to Baidu? They are not like group buying, which has its own supply chain. Even if they take over the market, they will not be able to make a profit in a short period of time.
At the same time, they had not yet started to develop their own payment applications, let alone e-commerce platforms. If food delivery itself could not make a profit, how could this traffic be monetized? After thinking for a long time, Mr. Li of Baidu decided not to follow.
The attitude of the above is ambiguous and reluctant. As the person in charge of Baidu Takeout, Guo Ming has no way to fight back even if he wants to.
This is Baidu's old problem. It wants to get involved in any new thing that comes out. It invests heavily in the early stages, but dares not to continue halfway through, always hesitating.
"Mr. Li is not the same type of person as Mr. Ma and Mr. Ma. He is not a radical and does not have the ruthlessness to do things all at once. It is normal for Baidu Waimai not to follow suit."
"Then, what faction do you think Jiang Qin belongs to?"
“He’s an abstract artist.”
"?"
"Jiang Qin is a man who can be low-key but also ruthless. When the takeout market first emerged, he was very patient and seemed to have no interest in it at all. But once he made the decision, he acted very quickly and took over half of the market in the blink of an eye. It's really abstract."
"That's true. The high-profile group like Alibaba's CEO Ma and the low-profile group like Tencent's CEO Ma are both representative figures, but Group Buying's CEO Jiang is really a group of his own."
The hot group buying market has caused a lot of discussion, and the different styles of each company have also been talked about.
As the most dazzling business start-up in recent years, Jiang Qin has been repeatedly compared by many self-media.
At this time, Ele.me was making rapid progress and constantly encroaching on Baidu's users. In just less than half a month, its market share exceeded that of group food delivery.
Yang Xueyu suddenly had nowhere to put the bucket he had just bought.
Think about the group buying wars back then. Who could get the upper hand from Lashou, Dazhong, and Nuomi? But Ele.com didn’t do it! This may be due to the current situation. After all, in the group buying wars back then, the fight between Alibaba and Tencent also consumed each other. Now everyone is betting on Ele.com and working together. It is normal to achieve this result.
However, who wouldn’t be excited if the group buying war really won over the group buying war? The outcome of the group buying war actually shook the minds of many people who believed in big capital, and they felt that the power of capital could not decide everything.
But now it seems that the power of capital can still play a decisive role.
Zhang Xuhao also struck while the iron was hot and immediately held a meeting to formulate a plan, aligning everything with the KPI, regardless of methods, and signing the most merchants and recruiting the most riders.
Their operating strategy is to set up an operating circle every three kilometers to shorten delivery time, which requires more merchants to join in.
Therefore, under the high-intensity KPI requirements, a large number of unlicensed stores that did not operate offline but dared to cook in residential houses passed the qualification review of Ele.bu and started business by hanging up a beautiful logo.
The number of online merchants on Ele.me has increased dramatically, there are more choices, and the number of users is gradually increasing.
At the same time, at Sheshan Manor in Shanghai, Duan Wenzhao and Duan Ying also watched the news about Ele.Bu and felt a vague sense of joy in their hearts.
Yes, they have missed the meal time, but the group buying seems to be no longer so arrogant.
What surprised them even more was that Alibaba’s investment caused the valuation of Ele.Buy to soar continuously, and the little equity they got in return might not only not make a loss in the end, but might even make a profit.
Jiang Qin was busy with his thesis at this time. After hearing Ye Ziqing's report, he couldn't help but sigh.
"Damn it, there's no way you can stop."
"I just killed one and here comes another one. Who still remembers that I'm just a fucking college student?"
(Please, monthly ticket) (End of this chapter)
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