Chapter 624 Simplify
The city managers' conference was held on Wednesday, and managers from various cities flew to Linchuan.
With 500 million yuan in hand, Ele.bu is making a lot of noise in the market with a fierce momentum. The city managers felt it most directly. They originally thought that the agenda this time was to deal with Ele.bu, but after arriving, they found that the agenda was to promote the group buying supply chain.
The afternoon sun was gentle, and the east wind blew into the group headquarters, sweeping across the green ivy on the windowsill, swaying it gently.
The intern from the group buying logistics department came in and poured water for each of the managers sitting there. Jiang Qin's voice kept ringing in the conference room.
"Each platform has its own style and rhythm, but we cannot let our competitors follow their rhythm."
“Remember, the purpose of doing business is not to be aggressive, but to be calm, to start with the money, and to make enough profit.”
"The group-buying supply chain is already well established in first- and second-tier cities. We will continue to expand into smaller cities and try to sign merchants into our supply chain based on the region as a whole."
"When we were doing group buying before, we maintained good relationships with merchants in various business districts. Let's use them as representatives to establish a supply side for takeout."
"Uncle Ma's 500 million is very tempting. I want to know how much I can get."
Jiang Qin's expression was indifferent, but his eyes were bright, as if he had smelled the scent of money.
Wei Lanlan and Dong Wenhao looked at him from the side and thought that the boss was no longer acting. In the past, if he didn't pick up money when he went out, he would consider it lost, but now he wants all other people's investments.
After the meeting, branches all over the country began to move, and the kings of local promotion began to appear in the streets and alleys, establishing supply groups based on WeChat and incorporating merchants in need of food supplies.
Every field salesperson is now a merchant manager.
Jiang Qin also has KPI requirements for them, asking them to try their best to ensure that enough merchants join within the scope of business they are responsible for.
At the same time, Tonight's Headlines also pushed supply chain advertisements to some groups defined as "catering practitioners" by algorithms on local news channels in various regions.
In the era of takeout, small stores have sprung up like mushrooms after a rain, but because of their small size, it is difficult to find high-quality and low-cost supply channels. Group buying and opening up supply chain contracts are like a blessing in disguise for a severe drought.
In the following period of time, trucks with group-buying supply chains kept speeding into designated locations and delivering food to stores through the back door.
The perfect ingredients only require simple cooking and then are handed over to the rider from the front door by the merchant, either yellow or blue.
After the contracts reached a certain scale and a complete supply network was formed in first- and second-tier cities, group food delivery began to take action.
Offer discounts and spend money!
Advertisements for group-buying food delivery have once again been rolled out online and offline, as if they were afraid that others would not see them.
Oh no, he’s going to burn money!
If you are hungry, don’t immediately take the initiative and start subsidy activities.
There is no other way. They have just gained an advantage after getting the investment, and the rhythm they have worked so hard to create cannot be interrupted here.
Jiang Qin didn’t pay much attention to how much the group-buying takeout business grew during the entire promotion process, but the profits of the group-buying supply chain soared and the business volume increased rapidly.
Alibaba did not inject funds into Ele.me, and Ele.me did not provide subsidies to merchants. The order volume increased sharply due to market stimulation, merchants increased their purchasing scale, and the group-buying supply chain tried hard to swallow the orders.
To simplify, Alibaba injects funds into the group-buying supply chain.
As the supervisor of Kyoto, Ye Ziqing has to supervise the completion of KPIs and check the business volume of each section every day.
At this moment, she deeply felt what Tan Qing told her when they were doing group buying in Shanghai before.
【Group buying is just a platform】
No matter how big the platform becomes, all it can take away is the commission from the merchants under it, which is like putting all its eggs in one basket.
But even if group buying does not take these commissions, there will still be enough profit points.
At this time, Hengtong Freight's transportation pressure began to increase dramatically, and its current transportation capacity has reached its limit.
"Boss, Mr. Cao called and said they acquired a logistics company and a seafood supply company, and their funds are a bit tight."
"Invest some more money, and let Xu Yu handle this matter."
"Are you still going to do the previous activities?"
"Do it. Keep burning. Draw out all of Uncle Ma's 500 million. I believe that when all the money is burned, it should be able to create a larger supply network for us."
"clear."
The booming e-commerce industry has led to the overall growth of the logistics industry, with SF Express, STO Express, and various logistics companies becoming increasingly stronger.
Hengtong Freight does not have the scale of these companies yet, but its profitability is three times that of Shunfeng. This is mainly because e-commerce logistics is too competitive and the unit price cannot be raised. If it wants to improve profitability, it can only continue to expand its scale.
However, as the only designated partner of the group buying supply chain, Hengtong Freight certainly does not have such concerns. And with the continued development of Internet commerce, the gap will become wider and wider.
Master Cao is a weirdo. He doesn't have the diseases of a rich second generation, but he really has the fate of a rich second generation...
In the afternoon, Wen Jinrui ran to the school with Wei Lanlan's investment contract and asked Jiang Qin to sign it.
Young Master Cao was standing right next to them, holding a grilled sausage in his mouth, standing on tiptoe with a loser-like demeanor.
After defending his thesis, his life consisted of going to the laboratory to see Ding Xue, playing games, or wandering around, carefree and unrestrained.
He had just returned from the laboratory, his lips were red, and as soon as he entered the room, he was attracted by the contract in Jiang Qin's hand.
"What's this?"
"Uncle is going to invest money in your family again."
Master Cao looked at the string of zeros in the contract and felt dizzy. "Old Jiang, let me tell you the truth. I will definitely take over Hengtong Freight in the future. Why don't we skip the steps and just give me the money directly?"
Jiang Qin raised his lips and said, "I gave you so much money, will you be touched?"
"I'm so moved that I'm shaking!" Young Master Cao began to tremble as he spoke.
Jiang Qin hummed: "Then will you treat me to a meal?"
"I'll treat you to a full banquet."
"In that case, let's just skip the step of paying. Lao Cao, please treat me to a meal."
Cao Guangyu held his breath, immediately made an expression of "sorry to bother you", and left quietly.
At this time, Jiang Qin signed the contract and gave it to Wen Jinrui. At the same time, the company's payday had arrived, and there was a salary slip that needed his approval.
Logically speaking, paying salaries is the task of the finance department, and the boss does not need to ask about it. However, there is one employee whose salary slip needs to be approved by the boss personally every time. This employee, who enjoys treatment that even the 208 startup employees cannot enjoy, is Huihuizi, who loves to eat sugar.
Three hours later, Huihuizi looked at her pay slip and fell into deep thought.
"Why is it gone again? What did I do?!"
Gao Wenhui was so angry that she took out her phone and called Jiang Qin: "Jiang Qin, why is my salary zero again this month!"
A dog barked from Jiang Qin's phone: "You know it well!"
"????"
Gao Wenhui was stunned. You have been writing papers and attending meetings recently, and I haven't seen you at all.
Thinking of this, Huihuizi turned her head to the right. Near the glass window, Feng Nanshu was sitting there looking at his mobile phone.
She was wearing a white short-sleeved shirt and washed-out denim shorts today, with her long, smooth hair tied into a ponytail. She exuded an innocent and lively temperament.
Gao Wenhui walked over and glanced at her phone screen.
Feng Nanshu was reading the news about Jiang Qin, and then saving all the nice pictures on his mobile phone.
Seeing Gao Wenhui coming over, she couldn't help but raise her little face with a dazed expression.
"Jiang Qin has deducted all my wages again. Although I don't know what I have done, I believe you must have a bonus to give me."
Feng Nanshu narrowed his eyes and thought for a while, then reached out to open his bag and took out his small wallet: "Don't tell my brother."
Gao Wenhui's face wrinkled up: "I don't even know what happened, you can let me knock it once."
"I don't know either."
Feng Nanshu looked scared because she had too many evil thoughts and couldn't figure out where she was exposed.
Gao Wenhui nodded after listening to this and said, "Okay, okay, you two are frantically testing the boundaries of friendship all day long. I don't know anything, but I feel very involved."
At this moment, the speaker placed at the front desk suddenly sounded, reminding him that there was a new group takeaway order and asked her to process it in time.
She walked over to take the order and found that the group buying discount was 40% off on top of the original discount.
Ordinary people don’t know what this discount on top of discount means, but it has undoubtedly brought the entire competition in the takeout market into a white-hot stage.
“Are you still following the group?”
"Not only are they following, they have also started offering discounts. In addition to takeout, their daily specials are also offering discounts all day long."
Zhang Xuhao felt a little numb after listening to this.
Pintuan is not the one who likes to spend money, but this time it seems to be determined to follow him to the end.
Although he didn't get a lot of funds, he still felt scared to throw hundreds of millions into the market every day.
The entire Internet business community was also watching this scene, feeling uneasy about the confrontation between the two companies.
To be honest, the amount of money spent on the takeout war has so far been on par with that of the group buying war.
People in the circle have been discussing this matter all day long, and there have been a lot of discussions about Jiang Qin's sudden increase in investment. Some people say that group food delivery companies should take advantage of this opportunity to completely seize all market share.
But some people expressed their confusion, thinking that behind Ele.me are Tencent and Alibaba, so no matter how much capital it has, can it compare with these two big companies?
It was not until half a month after the money-burning war that President Jingdong received a report from Jingdong Logistics and immediately forwarded it.
While burning money on food delivery platforms, Hengtong Freight acquired three logistics companies and built five new warehouses that integrate warehousing and rough processing capabilities, and are currently undergoing digital transformation.
"Their goal is not to be hungry at all. They hope to expand their logistics lines with the huge order volume!"
The president of Shunfeng couldn't help but jump out: "Group buying supply chain has always been one of the largest profitable projects in the entire group buying. After this period of expansion, its current profitability may have caught up with Shunfeng."
(End of this chapter)
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