Chapter 625 Who wins?
In April, at the official Internet conference, Jiang Qin had some discussions with Alibaba CEO Ma and Jingdong CEO Liu.
At that time, Liu Chuanzhi and Lei Jun interviewed Jiang Qin in person on their behalf to see if he had any idea of doing e-commerce.
Jiang Qin made it clear at the time that he had no interest in e-commerce, but he turned around and began to borrow strength from all sides and worked hard to develop the supply chain.
Supply logistics are inseparable; the two are actually the same thing.
In addition, Pintuan Yanxuan has established an image of authentic products over the past two years. Its quality and reputation have always been online, and its user base is also very large. If they want to do e-commerce, it will be a big trouble.
This is even more alarming than Tencent's establishment of PaiPai.com.
Because Tencent has no achievements or experience in the field of e-commerce, it basically does things blindly. It does it if it works, and abandons it if it doesn't.
However, group buying has sufficient experience in online sales, as well as powerful ground-based marketing companies and large traffic pools such as Zhihu and Jinye Toutiao, plus self-built logistics lines, which will make it a formidable enemy at the start.
The downstream of the e-commerce industry is warehousing, so Jingdong Logistics and SF Express, who received first-hand information, certainly do not want to sit back and watch group buying suddenly expand their logistics lines.
The news gradually began to spread, from one circle to the next, and finally to the entire circle.
When Alibaba's CEO Ma heard the news, his eyelids twitched wildly.
"Logistics line..."
"It's bad, it's coming for me!"
Alibaba failed to build its reputation, so it bet on Ele.com. Ele.com did well and after taking up a portion of the market share from Baidu Takeout, it turned around and started competing with Pintuan Takeout.
The group buying response was drastic, and it immediately burned through money, but it was still not as good as Hungry.
What was everyone focusing on at the time? Who would win the war? Group buying was a change of pace, spending money to lure the enemy. Who wouldn’t want to take a second look at this new thing?
But no one could have imagined that Jiang Qin's madness online was just a feint, and he was actually concentrating all his energy on supply chain promotion.
Alibaba’s Zhonggong was developed with the support of the entire e-commerce industry and is considered their golden signboard.
Jiang Qin's Nanying was developed by relying on the entire group buying industry, and its power is even greater.
The king in the front is pushing, and the ones in the back are eating and expanding. In a blink of an eye, the group buying supply chain based on Hengtong Freight has expanded infinitely.
What do you mean by "are you hungry?" Being hungry is not a big deal.
The goal of group buying has never been to satisfy hunger, but to achieve greater logistics.
Thinking of this, Mr. Ma felt that he had underestimated Jiang Qin's ambition and viciousness.
Alibaba does not have its own logistics and its reach is not that long, so it is not sensitive to changes in the logistics market.
Moreover, this industry has always been behind the scenes, and most people don’t pay special attention to its development trends.
If Jingdong Logistics had not jumped out first and broke this window paper, he would definitely still be feeling frustrated that Ele.me did not get the upper hand, and the 500 million yuan order might have all been burned by the group buying supply chain.
The situation reversed in an instant.
The takeout field, which is regarded as the main battlefield, is actually nothing. The real main battlefield will be revealed in the logistics construction.
The takeaway team won a small victory, but the opponent seemed to have buried a mine in their own yard, and it was a remote-controlled mine that could be detonated at any time. In this case, it is hard to say who will win.
Who is winning this game?
"How can there be such a bastard?"
"If the group-buying supply chain continues to develop, the company's valuation is expected to double."
"Damn, no wonder he won the group buying war, it wasn't luck at all."
"Jiang Qin's plan may have started the moment the group buying war ended."
There was a lot of discussion in the circle, and deducing from the past to the present, they vaguely felt that more than a year ago, Pintuan won the group buying war and immediately started to lay out the supply chain, perhaps for this moment.
In other words, group buying has actually been waiting for such a large-scale money-burning, because small-scale money-burning is of little use, and only this scale can affect the development of the entire industry.
In other words, at that moment, Jiang Qin had already calculated the development of the takeout industry to this point.
Or... even later.
On Saturday morning, an internal video about the group-buying logistics park began to circulate in the circle.
In the picture, workers in the park are unloading, moving, distributing and loading goods in an orderly and interconnected manner, which is no worse than a professional logistics park.
These videos are said to be first-hand information obtained by someone who went undercover as a courier company.
“The current group-buying supply chain does have enough capacity to support the e-commerce industry.”
"Their digital warehousing is developing very rapidly and is almost catching up with the level of Jingdong Logistics."
"Also, the three warehouses newly built in Yizhou, Shangdu and Jinmen are called warehouses, but after looking at the construction scale, they are slightly smaller than the logistics park..."
After receiving the news, General Ma immediately sent Li Changming to Shanghai, to the headquarters of Ele.Bu, to meet Zhang Xuhao and ask him to stop the war.
Compared with competing for the market in the field of life services, what Alibaba hates most is that someone wants to get involved in the e-commerce industry.
The takeaway industry is just an investment, but e-commerce is their foundation.
At present, Ele.me has burned through 200 million yuan after this takeaway war, and still has 300 million yuan left, which is a blessing in disguise.
After hearing Mr. Ma's instructions, Zhang Xuhao's face froze and he felt like he couldn't breathe.
There is still money in hand, but the war cannot be fought. This is really painful for radicals like Zhang Xuhao.
Hungry has all the advantages now. If it continues to push forward, it may be able to damage the foundation of group delivery. If it gives up now, it will never have such a good opportunity again.
In the Internet age, aren’t successful businesses built up step by step from the ashes of burning money?
You are afraid that he will expand his logistics line, but I am not an e-commerce company, so what should I be afraid of? However, since the sponsor had spoken, Zhang Xuhao had no choice but to ask Ele.me to reduce the discount first and slowly restore the original price.
Once the discount is reduced, the ones that are most affected are not the middle and lower-level catering stores, but the high-end catering stores on the takeaway superman side.
Because even if there is no discount, you still have to eat, but whether the food is delicious or not is another matter.
Without notifying the food delivery guy, Hungry Meal directly restricted his traffic. The "high-end food" that had previously made a lot of money suddenly became deserted.
Feng Shirong was waiting for the performance of Takeaway Superman to prove his decision-making ability. When he got the news, he hurried to Takeaway Superman's company.
"What's going on?"
"On the surface, this food delivery war is about competing for the food delivery market, but group buying has its own supply chain. They are igniting the fire in the first and second markets, eating up all the freight orders themselves, expanding their logistics scale through mergers and acquisitions, and building a logistics network for downstream cities."
Liu Yihua of Takeaway Superman said: "The major shareholder of Ele.Buy has been worried that Pintuan will enter the e-commerce industry. Now that they see that Ele.Buy is leveraging its strength to develop its own logistics, they have urgently stopped the money-burning war."
After listening to it, Feng Shirong thought for a moment before he understood the group buying operation, and he was in a daze.
In other words, because of this incident, Hungry may not even dare to spend money in the future.
If this continues, there will be no place for Hungry in the takeout market.
When he thought of this, Feng Shirong couldn't help but think of Jiang Qin's appearance at the Internet conference. He still couldn't believe that this person who was able to strategize and manipulate everyone at his fingertips would actually be his daughter's boyfriend.
"Mr. Feng."
"Um?"
Liu Yihua looked up at him and said, "It's being said that Mr. Jiang from Pintuan is your son-in-law. Why didn't we Waimaicha cooperate with Pintuan?"
Feng Shirong came back to his senses: "This is a family matter."
"understand."
Feng Shirong couldn't tell Liu Yihua that he didn't join the group buying not because he didn't want to, but because he didn't care enough about his daughter and was not a good father, so he didn't even meet his son-in-law.
Half an hour later, Feng Shirong left the Takeaway Superman headquarters and returned to Sheshan Manor.
Duan Ying has been in a good mood recently. The wives at home have started a card game again, and the sound of mahjong tiles clattering can be heard one after another.
After all, after this stage of money-burning war, Ele.me has taken over part of Baidu Takeout's market share and now leads the industry.
She and her nephew both had a small share in Hungry, and they made back some of their savings that had been burned before.
The most important thing is that Feng Nanshu’s boyfriend was so arrogant that he came over to support her. In order to vent her anger, he even ruined the dinner time. He was so arrogant.
In her opinion, Jiang Qin now might be just like her nephew a month ago, also in a state of panic and with a very unhappy expression.
Duan Ying is a womanizer who has no access to information. She can only see the takeaway market but not the overall picture.
But she guessed one thing right, Jiang Qin's expression was indeed not good.
"Boss, the discount for Hungry has been reduced."
"?"
Ye Ziqing called on Sunday morning to report the latest developments of Ele.me.
Some of their large coupons have been canceled and are no longer issued, leaving only some small coupons to maintain the popularity of this event. The market's enthusiasm seems to be declining.
If nothing unexpected happens, the problem with the group buying supply chain should be exposed.
Jiang Qin thought that with the food delivery competition attracting attention, Hengtong Freight's stupid actions could be concealed for at least a month, but he didn't expect that it could only be concealed for half a month.
Jiang Qin was a little disappointed: "Damn, my three logistics warehouses are not built yet!"
"What should we do next?"
"Although Uncle Ma is Zhang Xuhao's financial sponsor, they are not from the same company after all, and their hearts cannot be on the same line. Zhang Xuhao is very arrogant and will definitely not be reconciled. He can accept the truce now because they have the upper hand, so we will force him to jump the wall."
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(End of this chapter)
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