Chapter 628 I'm going to kill you, who can stand it?
The weekend is the time for the group to make a concerted effort.
The overall effort means not only group takeout, but also group dine-in, group selection, daily specials and ground promotions.
This is the regular project class.
Other unconventional projects include Zhihu and Tonight’s Headlines, which followed suit.
Because there were many departments to be mobilized, even though the group buying internal system was very sensitive, Jiang Qin could not operate it alone, so senior executives at all levels of the company gathered in 208.
Under the brilliant setting sun, the tree outside the window swayed gently, and what was drifting with the wind seemed to be their lost youth.
It has been a long time since we last worked in this place. The core members of 208 all had a feeling of returning to the early days. They suddenly found their original intention and passion, then plugged in their computers and started working hard. Countless task orders were transmitted to all directions.
"Boss, it's time to eat. Let's do it later."
Lu Feiyu and his men brought back a bunch of takeout food, which was shaking with soup.
Jiang Qin frowned: "Stay away from my fragrant clothes!"
"It's not new, what are you afraid of?"
Wei Lanlan chuckled: "Although it's not new, it was washed by the boss lady."
Lu Feiyu opened his eyes wide: "The boss lady is like a fairy, boss, you are willing to let her wash your clothes!"
Jiang Qin coughed and said, "The big discount has been released. We have re-mobilized the group function of the daily special offer, grabbed the coupons regularly, and then waited for the situation and tested the traffic."
Lu Feiyu held a steamed bun in his mouth and clicked the mouse for a while: "The soft article I wrote before about how to get the benefits of group buying takeout has also been sent out."
"Ok, let the bullets fly for a while."
The market was in chaos, and it was in the shape of Jiang Qin. In the entire unfavorable situation, it was particularly difficult to not fight when you were hungry.
On the one hand, they have to bear the distrust of consumers, and on the other hand, they have to withstand the attack of group buying. During this period, many small shops with no regulations have been exposed one after another.
The entire marketing department was in a state of panic, and the top management of Ele.me felt powerless to save the situation.
What Zhang Xuhao regretted the most was that he was the one who started the fire in the first place.
Faced with the dilemma at this moment, this rising star who was nicknamed the second Jiang Qin suddenly realized that this might not be an sarcasm, but a compliment when he faced the real Jiang Qin.
"Pintuan updated a group function in the group buying era, called daily specials, which was equivalent to a built-in group buying group. Now the daily group buying has been separated and added to the group takeaway, but the function is still there."
"At present, they are using this function to issue coupons for group takeout to consumers at regular intervals and in fixed quantities every day."
"A post recently went viral on Toutiao and Zhihu titled How to Get Free Group Delivery Deals. It's going viral."
"In addition, the progress bar plan that was previously used to screen riders was used by them to achieve fission growth by letting users attract users."
"Also, they have added a second-level page called Guess What You Like, which should use the algorithm system they have been developing for Tonight's Headlines..."
At the ninth plenary meeting of Ele.me this week, Dai Qing from the marketing department and the team responsible for keeping a close eye on group buying reported one by one, and no one said a word at the whole meeting.
The business elites who were watching the fun smelled something even worse.
Jiang Qin used the forum as a traffic pool to support group buying, and group buying used the traffic from group buying to the store to support daily specials. Today, orders from daily specials have become a sharp knife in the takeout market.
At this moment, the already grown takeout food is nurturing the group buying supply chain.
Then this supply chain, unless there are any accidents, will be like a steel knife.
In addition, there are big data algorithms, group buying selection, Linchuan business group...
The group buying business itself was nurtured during the war. How could anyone want to crush it during the war?
At this moment, Chen Jiaxin looked at the downward trending curve in front of her, and suddenly she had the same feeling as when she first worked for Dianping.
[You came to kill me, and I withstood it. If I kill you, can you withstand it? ]
The answer is, I can’t bear it.
Even though they were no longer on the same battlefield, and even though Chen Jiaxin felt that Zhang Xuhao was the entrepreneur whose style was most similar to Jiang Qin in recent years, the result was still unbearable.
At this moment, there was a knock on the door. Zhang Li pushed the door open and walked in. He leaned close to Chen Jiaxin's ear and whispered something.
"Mr. Chen, Alibaba's investment manager is here and is in the conference room."
"What are they doing here?"
"Mr. Ma plans to merge Koubei Waimai into Ele.Bu."
Although the business of word-of-mouth takeaway was getting worse and worse, it changed its development direction in the later period and no longer competed for the first-tier market, so it is still doing well in the third- and fourth-tier markets.
Mr. Ma hopes to use the strategy of surrounding the cities from the countryside and cooperate with Hungry to trap group buying.
After the group buying war, except for Pintuan and Dianping, other websites have closed down one after another, and those elites have also scattered like monkeys when the tree falls.
Kang Jingtao, who was once known as the Golden Shovel, now works at Koubei Takeout. After learning that Koubei was going to be merged into Ele.bu, he directly submitted his resignation.
It's just a job, there's no need to risk your life.
You are so young, not even forty, you can’t give yourself a complete brain congestion.
Kang Jingtao still remembers the scene in the Shenzhen City Market where Jiang Qin provoked an internal fight with just one sentence, which ended with them fading under the brilliant sunset.
"As for the entire word of mouth, you are the only one who has mature market experience, and you are the only one who has had a head-on confrontation with group buying. How can you just say you won't do it?"
The word-of-mouth takeaway business failed to take off and the person in charge changed several times. The current person in charge is Fan Rong.
In terms of talent, this person doesn't have much, but his strength is that he makes good use of people, so now he has authorized Kang Jingtao to be in charge of Koubei Takeaway's business in second- and third-tier cities.
Now Kang Jingtao wants to withdraw, and Lao Fan is very panicked.
"Mr. Fan, actually, I have never had a direct confrontation with the group. I have always been the one being beaten head-on."
"?"
Perhaps because he was leaving, Kang Jingtao felt a lot more relaxed: "People like Chen Jiaxin, Luo Ping Robin, and Yang Xueyu, who emerged from the group-buying war, all said that they had fought against Pintuan, but it was all bullshit. We were just unilaterally beaten."
Fan Rong: “…”
"Mr. Fan, if anyone tells you that Jiang Qin and I have ever fought against each other, just treat it as bullshit and don't believe it anymore."
After Kang Jingtao finished speaking, he suddenly thought of his former partner Zhu Jinfu.
At the beginning, their branch in Shenzhen collapsed, and Zhu Jinfu packed up his things overnight and surrendered to the group. He should be living a good life now.
Damn, seeing my partner living well is more painful than dying myself.
There are many people who have the same reaction as Kang Jingtao, such as Zhou Zhenhao, who is currently working on a rental website, and Cui Yiting, who has created her own beauty brand.
There are also people like Luoping Robin and Yang Xueyu who are still on the front line of O2O.
Seeing that they were being beaten so hard and were hungry now, they couldn't help but recall the times when they were beaten.
Many of them initially regarded Jiang Qin as their rival. When their own websites were at their peak, they all had the illusion that "Jiang Qin and I were evenly matched."
Even if their own website is destroyed, they will think that it is due to insufficient funds, insufficient resources, or problems with high-level decision-making.
People are like this, and it is not uncommon to make excuses for failure.
But when they saw that two major companies were betting on Ele.me at the same time, and that it was beaten to this extent by group buying, their illusion that "it was once a 50-50 split" was immediately shattered.
"I always knew Jiang Qin had a trick up his sleeve, but I didn't expect it to happen so soon."
“You shouldn’t last until the end of the year if you’re hungry.”
"I'm not that pessimistic. After all, Koubei Waimai will soon be merged into Ele.me."
"They've been beaten up by the group buying, and they're full of holes, with patches on the left and patches on the right? Isn't that pessimistic?"
"Speaking of which, Alibaba has really taken ruthless action this time. All the resources and money have been given away."
"We have to take drastic measures. A closed loop of in-store group buying, community group buying, supply chain, brand owners, and group buying will soon be formed. In the end, we will definitely have to step into e-commerce."
"In fact, now that I think about it, the fact that Jiang Qin made us feel like we were evenly matched with him was the biggest gap between us."
No one knew about the hunger and those who didn’t persist until the end of the year, but the first one who started to give up was the takeaway superman.
Originally they only did high-end takeout. Although the scale was small and the growth rate was slow, at least their reputation was good.
The money is well spent. The takeout from Chaorenjia is definitely different from that from other restaurants. Even the packaging boxes are much more exquisite.
But after joining Hungry, it was also splashed with the dirty water of group buying, and its positioning from being a bit expensive became not only expensive but also rotten.
Many wealthy people felt that they had been taken advantage of, and as a result, they even lost their original users.
Hungry is already in a state of panic, so naturally he has no way to take care of Delivery Man. As a result, Delivery Man and his former employer, Feng Group, fell into the same situation.
That is, it has lost its profitability, but its own operations are still continuously consuming cash flow.
Finally, tighten it up, and tighten it again, and you are only one step away from running out of funds.
When I grew up, I became your dead version...
"Boss Feng, I can't pay my salary anymore. I need some funds."
"I can't help you."
"Why?"
"I no longer have the authority."
"?"
When Hungry was forced into a corner, Hurricane Capital's investment in the Internet field was completely stopped. The board of directors held a special meeting and asked Feng Shirong to focus on the real estate field, while all affairs of Hurricane Investment were temporarily managed by Cai Ming.
In other words, the Feng family decentralized power.
Feng Shirong can now only make decisions on the commercial real estate sector, and Hurricane Capital is no longer under his control.
The shareholders have no choice. It’s fine if you don’t make any money, but who can stand having to keep losing money?
Feng Shirong had nothing to say and could only accept it silently.
He had never experienced the group buying wars, witnessed the rise of group buying, or heard about how Jiang Qin had chased down countless broken group buying websites and forced them to expand their market.
When Alibaba and Tencent both bet on Ele.me, he was really confident, but he really underestimated group buying, and his daughter's boyfriend's business skills were beyond his imagination. (End of this chapter)
Continue read on readnovelmtl.com
