Chapter 650 Offline Payment War
Jingdong is Alibaba’s rival in e-commerce, and Pintuan is now competing with Alibaba for the payment market. The two joined forces and pushed the number of Cloud QuickPass users to a peak in an instant.
At this time, the transaction volume of Pintuan Cloud QuickPass has reached the share of Alipay in the e-commerce field.
However, while Alipay is fully committed to the offline payment market, the achievements of UnionPay QuickPass in the online market are less prominent.
“Alipay’s promotion efforts are incredible.”
"If Alibaba takes over the offline payment market first, no matter how well Cloud QuickPass does online, the chances of turning things around will be slim."
“Yes, payment software is destined to be different from other software.”
Payment software is different from other commercial platforms such as e-commerce and food delivery. It is difficult for users to get an advantage in payment, so the only way for payment software to retain users is to be convenient and fast.
For this reason, the payment market will not experience drastic fluctuations in market share. Basically, whoever captures the users first will win.
This victory is not absolute, but the dominant position is definitely not easy to replace.
You have hundreds of thousands of dollars in Alipay, and you won't withdraw all the money and put it into Union Pay just because Union Pay is so popular.
Therefore, companies that develop payment applications all want to get the user’s first time.
Today, Cloud QuickPass has just caught up with Alipay's online pace, but has not yet started offline. From a long-term development perspective, it does not have an advantage.
The founder of Ele.bu, Zhang Xuhao, also holds the same view.
Pang Rui promised him that once the offline payment market is fully developed, Ele.me will not be connected to it.
Therefore, the better Alipay develops, the greater the support it will provide to Ele.me.
Taking advantage of this trend, Ele.me has also started to invest in the college student market in an attempt to catch up with group-buying food delivery.
To be honest, Zhang Xuhao felt that he had come at the right time.
Why? Because when they turned around to grab the college student market, they were really afraid that Pintuan Takeout would catch up again. As a result, Pintuan’s current development focus has suddenly turned to the payment market, and they are not paying attention to the takeout market.
From summer to fall, Hungry Not University Town's business volume increased by 326 percent.
Calculated based on their previous market share, they have actually returned to the level when they were competing with Fandian.
However, Chen Jiaxin was somewhat worried about Zhang Xuhao's optimism. These worries had no reason but only came from her understanding of Jiang Qin.
"Something's not right."
“Didn’t the promotion of group buying start from the launch of Cloud QuickPass?”
“Where did those salesmen go?”
Since Ele.me is not at the forefront of the market and is competing with group-buying, it has a relatively clear understanding of group-buying's trends.
Chen Jiaxin noticed some movement in the group-buying sub-station in July, and also received feedback from the marketing department that the group-buying promotion had started in earnest again. However, because UnionPay QuickPass was gaining momentum online, everyone's attention was quickly diverted.
But if you think about it carefully, where has the group buying ground promotion gone?
Chen Jiaxin was slightly stunned, then realized a problem and frowned suddenly.
In the early morning of mid-October, the taste of autumn gradually began to emerge.
For the northern region, autumn is probably the shortest of the four seasons, because summer is too overbearing and its tail is always very long, while winter is often extremely fierce due to the addition of cold air.
But I have to say that autumn is indeed a very comfortable season.
At around eight o'clock in the morning, freshman Zhang Ming got up early and went to the school cafeteria on his way to a club interview. After entering, he was stunned.
Because the school cafeteria is full of UnionPay QuickPass posters. In addition, at the clean and bright meal window, there is a QR code sticker next to the original time clock machine, which says "Use UnionPay QuickPass to enjoy 20% off".
Zhang Ming bought a tray of steamed buns, and in the process saw that many seniors had already used UnionPay QuickPass.
In college, if you don’t lose your meal card three or five times in a semester, you’re not considered a college student. Some people are even too lazy to replace it after losing it, and just rely on giving cash to their roommates year after year...
So, when the cafeteria supported UnionPay QuickPass, the number of student users surged.
Zhang Ming is not a person who likes to follow trends, and he likes to use Alipay, so he swiped his meal card and went to the club for the interview.
After the interview, Zhang Ming met his girlfriend.
The two of them were admitted to the same high school and had a very good relationship. When they were freshmen, they were already looking forward to graduating together, taking the postgraduate entrance examination together, and getting married and having children.
"Zhang Ming, give me your phone. I'm going to buy some milk tea."
"oh oh."
Zhang Ming took out his cell phone and handed it to his girlfriend, then stood at the intersection and waited quietly.
Not long after, his girlfriend came back and bought two cups of Xitian's [Confession] series, and an icon of [QuickPass] appeared in Zhang Ming's ZTE N88.
"?"
"Xitian has a 20% discount on Cloud QuickPass, and it seems to be accepted in the school supermarket, and it also offers a 20% discount on takeout orders."
Zhang Ming said "oh", and started using UnionPay to pay for breakfast the next morning. He ordered takeout at noon in the dormitory and opened Jingdong for online shopping...
The first to be affected was Ele.me. From mid-October, their business order volume began to decline gradually.
Zhang Xuhao immediately sensed something was wrong, so he called the city manager over.
“They’re burning through money.”
“Is group takeout burning money again?”
"No, it's Cloud QuickPass that's burning money, but... it's also equivalent to group buying food delivery that's burning money."
"?"
The marketing manager in charge of Ele.Bu's Kyoto region swallowed his saliva and said, "If you order food from a group-buying takeaway and pay with UnionPay, you can get a 20% discount. Although the discount is provided by UnionPay, it is actually equivalent to a discount on the group-buying takeaway."
After listening to this, Chen Jiaxin sighed and said, "I understand. He wants to use the same amount of money to promote two softwares, and use one 20% discount to achieve the effect of two 20% discounts."
"Fuck..."
Jiang Qin’s business logic is actually very easy to infer. To put it bluntly, it is a combination of punches.
Group buy takeout + Cloud QuickPass and enjoy 20% off. For users, it is just a matter of changing a payment software, but it leads to two results.
The first result was that the students switched from Alipay to UnionPay QuickPass. Another result was that ordering food on the group payment service was not cheaper than ordering on Ele.me.
Consumers don’t care whether there is a discount for group delivery or for UnionPay QuickPass. The key issue is that I spend less.
"While their offline marketing was constantly promoting UnionPay online, they were actually negotiating cooperation with the contractors of university cafeterias."
“So, we don’t see them on the market.”
"According to the information collected so far, 80% of university canteens have already used the QR code payment function of Cloud QuickPass."
After listening to Chen Jiaxin's analysis, Zhang Xuhao suddenly realized a problem, that is, with UnionPay QuickPass, group buying has already closed the loop in the college student market.
If takeout is ordered by group buying and payment is made by group buying, the price will still be low. If Hungry is not among college students, there will be no market for it at all.
However, this may be an opportunity, because Alipay and Ele.me can also work together to do this.
"I'll go to Hangzhou and invite them to compete for the market together. There's no way Alibaba will let go of such a big piece of cake."
"It's useless. Those canteen contractors have signed group supply chains. If they start a price war, we are the one that can't afford it."
"Why is there a group buying supply chain everywhere? Damn it, where do we go, there is a supply chain?!"
"Because their supply chain was burned by us..."
"????"
It didn’t take long for the news that UnionPay QuickPass had popularized QR code payment in university cafeterias and it soon became a hot topic.
After spending a lot of money, not only did they promote UnionPay QuickPass, they also suppressed Ele.Buy who wanted to take advantage of the opportunity to launch a sneak attack. This approach really opened everyone's eyes.
The most important thing is that group buying, which had no achievements in the offline payment market, has almost caught up with Alipay's efforts in the past two months after gaining the college student market.
Group buying is truly the business that is closest to consumers.
"Boss Pang, you probably regret it now..."
"I regret the decision I made that summer."
Lu Zhichuan and Pang Rui are good friends. They used to have meals together often and had many related business collaborations. However, after Lu Zhichuan left Alibaba, the two never contacted each other again.
However, the two companies are currently confronting each other, and it is easy for Lu Zhichuan to think of this old friend. He wonders what this old friend feels now.
In fact, during the group buying war, if Pang Rui had been ruthless enough to choose Lashou.com and take advantage of the difficulties of online payment to curb the development of group buying, she would not be facing this situation now.
Even if there is no group buying channel, they need more time to promote, which is better than being attacked by others in their camp.
It’s a pity that Pang Rui, who got the license with great difficulty, was too radical at the time.
Think about it, Alipay has been struggling to survive without a license since 2004, and has been operating for five years. Who wouldn’t want to run wildly after getting a license? How could they bear not to use the group buying channel?
But it was precisely because of this that they helped their biggest competitor in the future.
Now, the ecological chain of group buying is hindering Alibaba in every way, which is equivalent to building a high wall between them and consumers, but Alibaba has nothing that can hinder group buying.
"Boss, the materials needed by Wanzhong Mall and Xihanheqing have been prepared and shipped."
"OK, thank you for your hard work. The Publicity Department and the Marketing Department will have three days off."
"Thank you, boss."
Jiang Qin sat in the boss chair in the conference room, looking at the balance of his Cloud QuickPass account, which was 12.8 yuan. "Lanlan, how much is Taobao worth now?"
Wei Lanlan raised her head: "The valuation should be 50 billion."
"Fifty billion? Sunai, can you help me with the backend operation and change my balance to fifty billion? I will scan the QR code with UnionPay and buy Taobao."
"???????"
Lu Zhichuan's heart trembled when he heard this. He thought to himself that the boss, a humanoid creature, was so fucking scary. He had no bottom line at all.
(or2, monthly ticket, give me a monthly ticket...) (End of this chapter)
Continue read on readnovelmtl.com
