Chapter 655: Time is running out for my father-in-law
The news that Feng Nanshu is Mrs. Jiang spread among the first-year graduate students, and the news that Mr. Jiang and his wife appeared at the Longkai Hotel spread even faster among the entrepreneurs.
So, one car after another kept appearing in the next few hours.
Among these cars, BBA is quite common. They are crowded in the Longkai parking lot and no one parks in the designated parking spaces anymore.
There are so many Huazi that the old man in charge of giving directions in the parking lot was numb. For the first time, he wondered how humans could have only two hands.
Afterwards, a group of entrepreneurs gathered.
These people came from various cities and belonged to a wide variety of industries. They surrounded Long Kai in three layers, making it impossible to get in or out.
Those who came early entered the hall, while those who came late lined up on both sides of the fountain with their project books, looking like students waiting for their teachers to correct their homework...
"Is President Jiang really here?"
"Yes, Mrs. Jiang is hosting a banquet for her classmates today, and President Jiang is here with us."
"Damn it, I told you, you can't find Mr. Jiang, you still have to go through Mrs. Jiang's connections, Old He is an example!"
"Who is Lao He?"
"Old He, don't you know? Xiabu Hotpot, he wanted to open a chain but didn't have the funds, so he opened a store directly at the gate of Linda. He used a lot of connections to invite Mrs. Jiang to have a meal, and she praised the food for being delicious. Now Old He has received investment from Jinsinan."
"Fuck..."
Among the crowd of people in suits, some were hearing about this for the first time and calling him a genius in their hearts, saying that he deserved to be rich if he could do business in the same way as a wife.
At the same time, Jiang Qin, who was in the crowd, was invited into the largest banquet hall to look at their project books one by one.
If you are interested, keep it; if you are not interested, just put it on the table.
Among them, there are even some well-known brands that will become popular in a few years, but are currently stuck with funding issues and have become the focus of Jiang Qin's attention.
Feng Nanshu was right next to him, and sometimes Jiang Qin would show her the projects he was interested in.
"Is this okay?"
"Can."
"What about this?"
"No, brother, don't invest money." Feng Nanshu shook his head, fearing that his big bear would be sad because of losing money.
Jiang Qin took the two project books in his hand, took a look at them, and thought to himself how come their judgment was the same as mine. His suspicion that the young rich woman was very smart deepened.
In recent years, due to the rapid development of the Internet industry and the rise of group buying, food delivery and other platforms, small businesses have become increasingly difficult to run. Take the catering industry as an example. The most significant change is that the trend of brand chain operations has become increasingly serious.
No matter which business district across the country, the most popular brands are always those chain brands.
Under such circumstances, life is becoming increasingly difficult for small entrepreneurs.
Boss Wei from Fuzhou opened his own fast food restaurant. He also incorporated some of his ancestral craftsmanship and focused on affordable prices. He has been making a lot of money in the past few years.
Because compared to KFC and McDonald's, they still have an advantage in price.
However, with the group buying war, the takeout war, and fast food brands launching localized money-burning operations, four of Boss Wei's six stores closed within half a year.
Why? Because your price advantage is gone.
These chain brands have strong capital support behind them. Even a year-long price war will not hurt them at all. However, burning money in the war will be a disaster for small startup stores.
No matter how outstanding you are, how clear your positioning is, how good your reputation is in your business area, or how rich your management experience is, you will never be able to withstand this kind of real money competition.
Perhaps in a few years, as the process of brand chain development accelerates, all cities in the country will look the same.
The same comprehensive shopping malls, the same branded stores, food, drink and clothing are becoming more and more national...
If you want to find a specialty store, even the Internet can't give you the answer, you can only make friends with a local.
Take Jiangcheng hotpot for example. Which city doesn't have it now? Never mind whether it's authentic or not. It certainly doesn't have any characteristics anymore.
In a dozen years or so, characteristics will become a scarce thing, and some cities may even become popular overnight because of their characteristics.
Therefore, small and unique businesses cannot engage in price wars, nor do they know how to do marketing. They can only seek funds and curry favor with others. This is the industry trend.
Driven by this environment, Linchuan became their first choice.
The combined ecosystem of Linchuan business community + Jinsinan Foundation + group buying supply chain support + group buying marketing is a paradise for entrepreneurs. Those brands in Linchuan that once faced difficulties in going national are living examples.
Therefore, in recent years, entrepreneurs of catering brands always come to Linchuan to try their luck.
It is under such circumstances that the city of Linchuan has entered a period of rapid development, and the growth rate of GDP has far exceeded imagination.
There are more and more migrant workers coming here, and even housing prices are beginning to approach those in first-tier cities.
In the sixth and seventh rounds, the Linchuan business community opened up channels for foreign brands to join. Many bosses bought houses here and even moved their headquarters here.
Jiang Qin does have the intention to cultivate some unique brand stores within the regional business scope. These stores may not be able to be nationwide because of their unique characteristics, but they are very good for the regional group-buying ecosystem.
For example, if you travel to a city and hear about a certain special food, you will definitely want to try it. This is the tourism economy of the future and it is also a traffic supplement for the business district.
We can use the Jinsinan Foundation to invest money to help these small brands become regional brands, add them to local business districts, and gather local traffic.
Let the group buying supply chain be the source, integrate supply and marketing resources, and finally connect the brand to the group buying to make the ecosystem more complete...
Oh no, I'm about to make a lot of money again.
Jiang Qin clicked his tongue, packed the project book and development plan together, and took them back to the Linchuan Business Group, intending to give the selected part to Wei Lanlan.
"Well, what does Mr. Jiang say?"
"I didn't say anything, but Mrs. Jiang nodded when she read my plan."
"That's settled. Unlike me, my project has only been approved by CEO Jiang, and Mrs. Jiang hasn't approved it yet. I feel it's still a little uncertain..."
At dusk, Jiang Qin and Feng Nanshu came to the group headquarters and handed over the more promising project proposals to Wei Lanlan, intending to develop a regional brand and then carry out initial incubation.
The projects he picked out were basically all brands that had very good revenue performance before 2010, and these were also the ones that Feng Nanshu had nodded to before.
Such a brand only lacks capital, and then it will develop slowly and will definitely have a leading advantage in regional competitiveness.
Of course, some of these brands may also have the ability to expand nationwide, and Jiang Qin is also happy to see them flourish across the country.
Taobao was originally known for helping the country's manufacturing industry do Internet business. It brought together large, medium and small manufacturers across the country to create a huge e-commerce empire.
Jiangqin is now also trying to help offline stores do business by bringing together national, non-national, and unique ones, starting with the supply chain and ending with group buying, take-out, or commercial complexes to achieve a win-win situation.
By then, all the Wanzhong Malls, Wanshanghui, and the final ultimate commercial entity [Wanshang Tiandi] across the country will not be completely homogenized, but each will have its own characteristics with the gathering of numerous traffic brands.
It will be a huge win-win situation for him, Lao He, and his aunt.
"Later, the group-buying supply chain can send people to connect with this plan, and Tan Qing will arrange managers in various regions to be responsible for the connection with the group-buying side."
"clear."
After Jiang Qin finished speaking, he thought of another question: "How is Feng Group's Joy City doing now?"
"Nowadays, more and more real estate companies are developing commercial complexes. The construction schedule of Joy City is very tight. It is said that they hope to open it in the middle of 2013."
Wei Lanlan thought for a moment and added, "Wanzhong's Wanshanghui project in Shenzhen will probably open at about the same time."
Jiang Qin nodded after listening to it: "What about the investment promotion situation?"
"The effect of renting out at a reduced price is pretty good, but the quality is not high. Kyoto Joy City was originally intended to be a model, but it is a bit stretched at the moment, especially for some catering brands, which are almost unable to recruit tenants. But didn't you say that shopping malls are not sold, but eaten?"
Jiang Qin knocked on the table: "Time is running out for my villain father-in-law."
"Boss, you're not being stubborn anymore?" Wei Lanlan was a little surprised.
"?"
"A father-in-law is a father-in-law, and a good friend is a good friend. Don't confuse the concepts."
Jiang Qin was like a dog that looked like a human. He went out to look for his good friend, but he saw Feng Nanshu playing with Su Nai again.
These two people have something in common.
Jiang Qin got angry when he saw it, and took a step to take his rich woman away. However, when he reached the door, he suddenly stopped, as if he thought of something, and then pretended not to see it, and returned to the office quietly.
Subsequently, Jinsinan officially launched its targeted investment in regional brands.
Some unique small brands have been given the opportunity to grow and develop.
To be honest, Jiang Qin really wanted to start another group buying war, hook other people's wallets, and burn some brands. It's a pity that the only remaining Volkswagen is no longer in good condition. It is said that the boss Zhang Tao was hospitalized due to cerebral hemorrhage and has not recovered yet.
Of course, a takeaway war is also possible. Although it is impossible to go to the store, some brands can still do takeaway.
And even though he was hungry, he still had some spirit. Zhang Xuhao still felt that he was not inferior to others.
Therefore, not long after the incubation of regional brands for group food delivery began, it took the initiative to provoke another food delivery war.
I was so hungry and depressed that I asked Ali for help many times.
Pang Rui gritted her teeth and rejected Ele.Buy's letter of challenge. She felt a strong sense of crisis about the group buying supply chain and was reluctant to make any move.
(End of this chapter)
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