Chapter 659 E-commerce and physical stores
This year's Double Eleven was particularly grand, and Alibaba as a whole put almost all its energy on it.
Virus-like pop-up ads don’t even require permission and can go directly past the system and land on consumers’ faces, making them hard to guard against.
Their goal is simple, to double the turnover again this time.
Therefore, this warm-up period is longer than the last time, more brands are participating than the last time, and the users who bought goods are crying bitterly.
Many people who like online shopping were emptied out by Boss Ma. The sales of dishes priced under five yuan in the Linda canteen increased sharply, while the sales of dishes priced over five yuan decreased sharply.
A new term has appeared on the Internet, "eating dirt", which means that after Double Eleven, the poor have nothing left but to eat dirt.
This shopping festival did live up to expectations, with the total transaction data reaching 19.1 billion, causing an uproar on the Internet.
Some media said that Taobao made history.
Due to the impact of the e-commerce shopping festival, the entire express delivery market has expanded. Various express delivery brands have taken advantage of this and are continuously expanding into the market. It is said that the three uncles at Hongrong Home have begun to help with the sending and receiving of express deliveries.
Due to the impact of holiday traffic, the number of Alipay users quickly surpassed that of UnionPay QuickPass users, and even widened the gap by nearly one million in just one week.
However, this data is only temporary.
Shopping festivals do not occur every day, and consumers do not go crazy every month. Users will eventually return to their daily lives.
Whether ordering takeout or having meals together, the user base of UnionPay QuickPass remains strong and solid.
Therefore, the fluctuations in data do not have much reference value within a short period of time.
In the early morning, Jiang Qin opened his eyes, pulled his arms out from the soft and elastic little left and right breasts, tickled the two little ones, causing the sleeping little rich woman to whimper, then walked to the balcony and looked out.
At this time, all kinds of express trucks were speeding on the main road and continuously pouring into the direction of the university town, one after another, with the packages piled up like small mountains.
College students are truly the main force of online shopping.
Just as Jiang Qin was sighing, the door opened and Wang Haini came in with a bunch of express deliveries and collapsed on the sofa.
"Hawangni-san, did you pick up the package for me?"
"I got it. The white one, and the bigger one from SF Express..."
Jiang Qin reached out and picked up a courier box, opened it and took a look. It contained two new Xiaomi phones that were hotly sold some time ago, and the sender was Lei Jun.
There was also a card inside, which said it was for Mr. Jiang and Mrs. Jiang.
In addition, several mobile phone companies, such as Huawei, ZTE, HTC, Coolpad, Apple and Samsung, also sent him their latest models during this period.
This is how gifts are exchanged in the business world, it's not uncommon.
Isn’t everyone saying that Jiang Qin has developed Cloud QuickPass and is targeting Alibaba, so the next step is to enter the e-commerce industry. Being able to establish good relationships with group buying in advance is very important for these mobile phone brands that rely heavily on online sales channels.
What if you sell mobile phones at the speed of food delivery? I don’t know whether it will make money, but it is definitely a killer in the battle for market share.
Jiang Qin reached out to play with the Xiaomi 2 when he heard Wang Haini muttering beside him: "I just went to the express delivery station and found that it was almost crowded inside. Why are there so many people shopping online this year?"
"Times are changing. In recent years, except for the catering industry, offline physical stores have not been doing well. Wanzhong spent so much effort on reform and would rather close the business for a year to take the risk, just for this day."
"Come to think of it, half of the shops in the pure sales mall in my hometown have closed this year, and they are reluctant to open the escalators. Of course, I also like to go shopping less and less for shopping."
Wang Haini was talking, then she picked up a package to open.
However, when her eyes swept across the waybill, she saw the words "heating and vibration", her face immediately turned red, and she put it aside as if nothing had happened.
Jiang Qin didn't even notice her little move and continued, "The physical winter is coming, especially for the end-point agents and physical store owners. Life will be very difficult. 19.1 billion, before online shopping, this might be the sales of offline stores across the country."
"So what are they going to do?"
"It's simple. It depends on comprehensive shopping malls or business districts with concentrated traffic. This will be a process of survival of the fittest. However, offline stores in the future may be used more for publicity and experience."
In 2008, in order to experiment with a group-buying project at Linchuan University, Jiang Qin was looking for channel suppliers everywhere, and finally met He Yijun.
At that time, Wanzhong was still a pure sales shopping mall, with shelves from the first floor to the fourth floor, selling everything from home furnishings, men's and women's clothing to daily electrical appliances.
In Lao He's words, Wanzhong Shopping Mall is the landmark of Linchuan City Center.
As a result, in just less than four years, the entire environment changed.
Pure sales malls either went bankrupt or suffered losses, but Wanzhong was the only one that took the lead and madly transformed itself into a comprehensive shopping mall in 2009. It established a deep cooperative relationship with group buying and thus caught the train of the times.
Looking back at those subtle changes from 2012, we can truly feel the following four words: earth-shaking changes.
At the same time, He Yijun, who was in Shanghai, also saw the news about Taobao's transaction volume, and even saw the crowded crowd in front of the express delivery station downstairs, and couldn't help sweating profusely.
Damn, what a culprit! The Taobao Shopping Festival in 2011 had sales of less than 4 billion, but in less than a year, it almost quintupled.
Only someone like him who witnessed the times could perhaps feel the huge risks in the tide of social development. If he hadn't reformed, he would have died miserably...
The wave was so fierce and violent that no one knew how many people were drowned.
Only those who have the ability to ride on the waves and sing loudly can lead this era, such as Shuang Ma and Jiang Qin.
Social events will trigger a series of social speculations. Soon, self-media shifted their focus from the massive rise of online shopping to the difficulties of offline physical retail.
Newspapers and news often report that the overall decline of the real economy and the retail industry are having a very difficult time.
At this time, Wanzhong Group attracted a lot of attention.
This company has been working on new shopping mall construction and old shopping mall renovation projects in recent years. It is very famous, comparable to Wanda, especially the Wanshanghui project, which has attracted much attention since its commencement.
Because this company looks amazing from the perspective of a passerby.
In 2009, e-commerce was not yet so powerful, and the physical retail industry had not been affected too strongly, but Wanzhong resolutely cut off its most profitable retail business and closed for a year for restructuring.
At that time, many people thought he was stupid.
But now Wanzhong, in cooperation with Qin's Real Estate in Shanghai, has become one of the most well-known brands in the comprehensive shopping mall field.
It doesn't seem magical when you look at it from the front to the back, but when you look at it from the back to the front, it's simply a miracle.
As a result, a large number of media outlets tracked down Wanzhong and wanted to interview He Yijun and dig deeper into the reasons why Wanzhong decided to withdraw from the industry and plunge into transformation.
Wanzhong’s response to the outside world was relatively official, saying that the transformation was based on reflections on the times and was also to find better prospects for the company.
However, everyone in the circle knows that these official answers are for the sake of the group's image, and the real reason is probably because of Jiang Qin.
Because the second largest shareholder of Wanzhong Group is Jiang Qin.
This speculation is not without reason, because according to the investigation, Wanzhong chose to transform when group buying was becoming well-known in Linchuan.
After its transformation, Wanzhong Mall also relied on group-buying in-store coupons to gather traffic again.
In other words, three years ago, Jiang Qin did not only establish the group buying business, he also laid the foundation for the overall thinking and development policy of Wanzhong Group towards the development of comprehensive real estate three years in advance.
The most crucial thing is that Qin's Real Estate, which has joined forces with Wanzhong, was originally a company under the Feng Group.
You know, there have been rumors in the Internet business and investment circles that Jiang Qin’s wife is the eldest daughter of the Feng Group, but the two families seem to have a grudge.
Other details cannot be verified for various reasons, but many people have roughly imagined Jiang Qin's journey.
It used group buying to develop the online market, guided the development of comprehensive shopping malls, and then established the Linchuan Business Group, attracted a large number of brands, and set up the Jinsinan Foundation to invest.
He alone actually led the development of three industries and laid the foundation for two developments.
Online, group buying is the dominant system, while offline, comprehensive shopping malls are the battlefield.
At that time, many people thought that he was just a college student who knew how to build websites and was good at marketing, but the tricks Jiang Qin left behind were really more and more shocking.
"If I had known that Jiang Qin was such a business talent, I would definitely not have joined the group buying war."
"We were simply deceived and led by the nose to burn the market. Now we understand it clearly."
At this time, many group buying elites who once fought with group buying in the market couldn't help but sigh.
The one who was sweating even more profusely was Zhang Xuhao, who was very hungry.
Ever since they shrunk their positions and readjusted their layout, their original market share has dropped to around 28 percent.
However, Zhang Xuhao remained calm because he was still waiting for Pang Rui to allow them to connect to Alipay.
But after seeing the rumors in the circle about Jiang Qin and Wanzhong Group, he became a little uneasy.
It feels like someone has discovered another awesome thing about "I'm 50-50 with You", and your morale has been severely hit, but you still have to "force a 50-50 split".
But what is even more devastating is the situation within the Feng Group.
Qin's independence, failed investments, and repeated setbacks in attracting investment have put the Feng Group in a state of panic.
When everyone heard that the president of Pintuan was Feng Shirong’s son-in-law, they thought that the era of the Feng family had come again, but who knew the result would be like this.
"I heard that the current Mrs. Feng is Mr. Feng's second marriage."
"Really? Didn't you say it was your first marriage?"
"What a joke. She just created her own persona. I don't know how she got to the top, but I heard she treated Miss Feng badly. She's a typical vicious stepmother."
"No wonder. I was wondering why Mr. Feng's son was so young. It turns out he was married for the second time."
"If it weren't for this woman, Qin's would not have been able to become independent. How could those brands in Linchuan avoid our projects?"
"This woman wants to destroy the entire Feng Group by herself?"
(asking for a monthly ticket...or2)
(End of this chapter)
Continue read on readnovelmtl.com
