Chapter 693 Let’s Start a Fire in the Backyard
On a Wednesday in early November, Li Jin led his team to the industrial park and met Jiang Qin in the conference room on the third floor of the main building.
Although the name of the group-buying president is very popular on the Internet and there are many photos of him, when you see him in person, the management of Bumblebee still feels a bit dazed.
The youthful feeling that comes over you really leaves you speechless.
The youngest girl in their team is named Lin Ye, a top student majoring in business who returned from studying in the United States. But even though she is the youngest, she is already 27 years old this year.
When she met Jiang Qin, it was hard for her not to be suspicious of him because of his age.
The domestic market has always been talking about Jiang Qin's absolute control over the market, but as hearsayers, they really cannot grasp the reality.
This is not surprising.
When the identity of the group-buying president was first revealed, some people even said that Jiang Qin was just a puppet pushed to the front by the big boss behind the scenes.
Because what Jiang Qin did was indeed inconsistent with his age.
But when Mr. Jiang saw those news, he felt that age was not the main contradiction. The main contradiction was that they were jealous of him for having both good looks and talent. They could obviously make a living with their looks, but they insisted on conquering the market with their abilities.
They hate this kind of hexagonal Yanzu the most, especially Uncle Ma from Hangzhou.
"Hello, Mr. Jiang, I am Li Jin, the person in charge of Bumblebee Taxi."
"Welcome, Mr. Li, welcome everyone, please take a seat."
Jiang Qin arranged for someone to make tea, and then sat down at the conference table: "Boss Li, are you here this time to ask me for help?"
Li Jin pondered for a moment and then said, "Mr. Jiang, Bumblebee is currently facing some difficulties in its development. I hope I can ask you some questions."
“It’s also about burning money.”
"right."
Jiang Qin pursed his lips and said, "Some time ago, Wang Jian from Yaoyao Taxi came to see me and asked similar questions to you. But as you can see, it was still defeated. So I can give suggestions, but it's hard to say whether they will work."
After listening to this, Li Jin said, "We can't just dream about doing business behind closed doors. We should listen to the opinions of industry veterans like you."
"Tell me about the problem Bumblebee is facing now."
"Bibi and Kuaidi are currently burning through money, while Alibaba and Tencent are still replenishing their cash flow. Our Bumblebee is having a hard time in the market."
Jiang Qin glanced at him and asked, "You don't have any financing?"
Li Jin shook his head and said, "Yes, I am different from Mr. Wang of Yaoyao Taxi. I am not so noble. But even if we raise more, we can never compare with Alibaba and Tencent."
"That's true. Alibaba and Tencent are financially strong. Even for group buying, they don't dare to enter the market head-on. Cash flow is something that can be gone in a few days."
"Yes, the most fatal thing for Bumblebee is the competition between Bibi and Kuaidi. It is us who have seen a decline in business volume because we cannot offer such big discounts. We can only watch the loss of users and drivers."
The matter that was worrying Li Jin was still about the problem that when the eldest and the second in command were fighting, it was the third in command who died.
This theory has been verified repeatedly since the Thousand Regiments War.
Now all taxi-hailing apps want to take over the Shanghai market because the Shanghai market accounts for 30 percent of the entire market. Bibi and Kuaidi are willing to spend any amount of money to seize the main battlefield first and get the upper hand.
"Since you can't win a direct battle on the same battlefield, have you ever considered changing the battlefield? Avoid the beeping and fast ones, develop yourself first, and reduce losses. After all, you already know that a head-on fight will not produce any results."
"But Mr. Jiang, Shanghai is the largest taxi market. If we withdraw now, it will be difficult to come back."
Jiang Qin looked at them and asked: "Is there a market that is mature, requires little effort to promote, costs less, and can also contain the development pace of Kuaidi and Bibi?"
After listening to this, Lin Ye was stunned for a moment: "Where can there be such a market?"
Other people in the team had similar ideas: where could such a magical market exist? If there was one, I wanted it all!
But soon, several senior executives including Li Jin suddenly opened their eyes wide.
Because they suddenly thought that this kind of market... might really exist, and that is Kyoto and Hangzhou.
After defeating YoYo Taxi, Bibi has now monopolized the Kyoto market. Kuaidi, which originated in Hangzhou and has the support of Hangzhou leader Alibaba, also dominates the market.
The taxi markets in these two regions have actually been developed by Bibi and Kuaidi. They are mature markets and it is indeed not difficult to promote them.
After all, users in these two places have already accepted online taxi-hailing, and the threshold for promotion is very low.
"Mr. Jiang, are you talking about Hangzhou and Kyoto?"
"I didn't say anything, but your idea is very good. Lingqin is impressed!"
Jiang Qin denied and affirmed at the same time, with a slight smile on his face: "Then, let's set their backyard on fire."
However, as the one in charge of the overall situation, Li Jin still has concerns about this layout: "Boss Jiang, if we split the team into two markets, it will actually be no different from being in Shanghai. We will be attacked from both sides, and our strength will be weakened."
Jiang Qin shook his head. "If you stay in Shanghai, Bibi and Kuaidi won't have to worry about you at all. The aftermath of their spending will be enough to defeat you. But if you go to their hometown, it will be different. They will need to allocate financial resources and energy to deal with you."
Li Jin thought for a moment: "What's the difference?"
"Don't forget that while you're going to attack their backyard, they're still confronting you in Shanghai. Whoever takes the initiative to divert resources and energy to deal with you back home will be at a disadvantage in Shanghai. Do you think they dare to act rashly?"
"Boss Li, doing business is a gamble. Now it depends on whether you dare to place a separate bet."
Li Jin opened his mouth and planned the route in his mind. Suddenly, he felt that he could now grasp the rhythm that he had not been able to grasp before.
How do they feel in Shanghai now? They are worried and scared!
I am busy with marketing every day, and I am always worried about when my competitors will start spending money again.
But if we follow Jiang Qin's approach, all the rhythms will be in our own hands, and the choice becomes between fast and beep!
“I used to joke with my employees that the real business war is not about developing yourself, but about attacking your opponent.”
“But what if you could develop yourself and defeat your opponents at the same time?”
As soon as he finished speaking, all the founding team members of Bumblebee looked at Jiang Qin.
Sure enough, rich people are scary, but the one who can defeat the strong with the weak is the scariest.
At this moment, the mobile phone that Jiang Qin placed on the table suddenly rang. It was a WeChat message.
Lin Ye took a look and found that his phone was not unlocked, but he could see his wallpaper.
That is the beautiful Mrs. Jiang, squinting her eyes with a cool expression, her eyes looking at the camera are watery and lively.
Seeing this wallpaper, Lin Ye couldn't help but look up at Jiang Qin again.
Such a terrible person, why are there rumors out there that he is a love-brained person? It's so abstract.
Afterwards, Li Jin took his team away from the group buying and returned to the headquarters. He quickly divided the remaining people into two teams, quickly withdrew from the Shanghai market, and headed to Hangzhou and Kyoto.
The markets in these two places have already been established and there are no other competitors, so the discounts are naturally not as big as before.
After all, the fish has been caught, who would still feed the bait?
So Bumblebee quickly entered both markets at less than half the cost.
Cheng Wei of Bibi and Chen Chuanxing, CEO of Kuaidi, were stunned for a moment after receiving the news, only then did they realize that there was a thief in their backyard!
To be honest, the Bumblebee's speed was so fast that it caught people off guard. It left quickly and decisively, and its action of rushing into the rear market was very decisive, leaving no chance for Beep and Kuai to react at all.
This straightforwardness and decisiveness was partly due to Jiang Qin's advice.
If it was Li Jin who made the decision himself, he might be afraid of making a wrong choice and hesitate, but the key point was that this time it was Jiang Qin who said yes.
"Why do these steps of Bumblebee sound so familiar?"
"It's Jiang Qin."
"?"
"Li Jin followed Wang Jian's example and visited Jiang Qin a few days ago."
The news spread quickly in various group chats on the Internet business circle, and everyone exclaimed, "It smells so damn strong of dog! Did Li Jin get the true teachings of Jiang Qin?"
At this moment, they feel that in the darkness of the market there seems to be a man sitting behind the scenes, who has been leading the direction of the market with his keen eyes.
The most important thing is that he didn't even get off the field.
But there were many more people who were relieved. Jiang Qin had given all the tricks to Li Jin. Was he really not going to fight in person? And the subsequent developments were exactly as Jiang Qin had expected. Beep and Kuaidi were so angry that they didn't retreat even when there was a fire in the backyard.
This situation is equivalent to a game that people often play.
There's a thief in the backyard, let go first!
No, let go first!
If you let go, I will let go immediately! Forget it, I will say one, two, three, and we will let go together! Okay, one! two! three!
Then, neither of them let go.
I fucking knew you wouldn't let go, luckily I didn't let go either!
At this time, Li Jin looked at the increasing number of reports from users and almost wanted to worship Jiang Qin in the temple.
To be honest, if he had never left the Shanghai market, he would have been burned to the ground in the end. Later, he might have been forced to move down to second- and third-tier cities to do business, but he would not have the courage to go around and steal a home.
Because when a person is confined to the thinking of a leader, it is really difficult to make the decision to retreat, and it is even more difficult to make up his mind to split his team into two.
Of course, Bumblebee's sudden move has triggered reactions beyond the taxi market.
There are also many entrepreneurs who are asking people to find connections and have various questions they want to ask.
Lei Jun was so annoyed that he thought, if you guys play like this, how much money should I give him?
(End of this chapter)
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