Chapter 699: Didi’s End



Chapter 699: Didi's

End After the ceremony, the wedding banquet officially began. Yuan Youqin and Jiang Zhenghong were moved to tears, and my aunt's eyes were red. The atmosphere became warmer, and there were blessings everywhere.

Photos of the event were also shared on WeChat Moments, Spaces and Weibo and spread to various places.

The reporters who had been waiting in the banquet hall also followed the sound and came to the backstage of the wedding banquet. They had been waiting since the ceremony began, and finally found a chance and surrounded Jiang Qin to start the interview.

"Boss Jiang, how are you feeling today?"

"Happy, joyful."

"Based on the layout of Pintuan in 2013 and what you just said at the wedding, do you intend to focus on your life? Because there are rumors that Mrs. Jiang is pregnant?"

Jiang Qin pursed his lips and said, "I hope to balance work and family. If there is a suitable project, Pintuan will be willing to try it."

At this time, a girl in the crowd of reporters stood on tiptoe and handed over the microphone: "What does Mr. Jiang think of the current taxi market?"

"The competition is fierce, and has far exceeded the scale of group buying and takeout in the past."

"Then Mr. Jiang, are you interested in this market? After you marry Mrs. Jiang and get your energy back, will you take any action in the taxi market?"

Jiang Qin faced the camera and said, "That depends on what my wife thinks."

The female reporter couldn't help laughing and continued to ask: "Mr. Jiang is the CEO who is best at Internet business wars and has won many large-scale business wars. So which platform do you think is better?"

“Not sure, but it definitely wasn’t Uber.”

"Thank you, Mr. Jiang."

Jiang Qin nodded and arranged for someone to distribute wedding candy to the reporters. Then Dong Wenhao came over accompanied by a middle-aged man in a blue plaid shirt.

Seeing this scene, Jiang Qin immediately came forward and said, "Director Liu, thank you for taking the time to attend my wedding. It's such an honor."

"Boss Jiang, you're too polite. To be honest, we don't have much in common. I'm quite surprised that you could ask Manager Dong to go to Linchuan to invite me in person."

"It's like this, Director Liu. In addition to inviting you to attend the wedding banquet, I also want to ask you for help with something. Let's find a place to talk?"

"Okay, Mr. Jiang, please lead the way."

Jiang Qin stretched out his hand, made a gesture of invitation, and took Director Liu to the next room.

Tan Qing was busy seeing off guests at this time. Seeing this scene, he couldn't help but walked up to Dong Wenhao and asked, "Who is that person?"

"The director of the Linchuan Transportation Bureau."

After a long time, Jiang Qin and Director Liu left the reception room. At this time, Director Liu had a joint development plan in his hand. He said goodbye to Jiang Qin and looked through the plan, frowning deeply.

He was a little hesitant when he heard what Jiang Qin said just now. After reading the entire plan, his hesitation increased instead of decreasing.

However, before he could think about it carefully, he was called over by the senior leader of Linchuan City for a drink, and the plan was also taken over.

"Jiang Qin wants us to give him a green light, but this matter... is a bit dangerous."

"The teacher said before the transfer that if there is a chance to keep Jiang Qin, we must keep him. Go ahead. I will be responsible if anything goes wrong. Moreover, if this thing is done, it will also be helpful to our work."

"Okay, then I'll go back tonight and discuss this with the people in the bureau and draft a red-headed document."

Jiang Qin spent half a month preparing for the wedding, and during this half month, the taxi market changed dramatically.

As Uber increased its capital investment, the battle became more and more intense. Bumblebee finally couldn't hold on and finally chose to merge with Kuaidi.

Because Bumblebee itself has the least funds among the three companies, when Bibi and Kuaidi were fighting each other, it still had a chance to take advantage of the situation by relying on guerrilla warfare, but under the capital suppression of Uber, it has no chance at all.

During the wedding days, Uber and Baidu teamed up to launch overwhelming advertising, which severely reduced Bibi's market share and made the entire team extremely anxious.

The most critical thing is that because of Uber's high subsidies, drivers have flocked to this foreign platform, so that the response speed of Bibi and Kuaidi vehicles has dropped significantly.

Various bad comments are also pouring in.

In order to curb this situation, Bibi designed a pop-up window in the background. Once it detects that the mobile phone is connected to Uber, a prompt "Do you want to uninstall Uber" will pop up.

But the end result was that Bibi found that its daily active users began to plummet, so it quickly stopped.

Kuaidi came up with a better idea, which was to publicly report Travis's remarks on the foreign Internet through domestic online platforms.

“The Chinese are the most vain.”

“Chinese companies are like children who never grow up.”

“It’s easiest to make money from the Chinese.”

When these remarks were exposed, they indeed caused a strong resistance from the general public, and Uber was immediately criticized online.

This is a basic part of business warfare, the war of public opinion.

But later, Chen Chuanxing discovered that Uber's business volume did not decrease as a result.

People deserve to be criticized online, but in real life, people who need a taxi will still use it.

At this time, Uber's market share had reached 60 percent, while Bibi and Kuaidi combined had less than 40 percent.

Cheng Wei was so anxious that he wanted to curse, but at this moment he received a call from Travis, inviting him to a business meeting.

The market was lost, but Cheng Wei could not be timid, so he arrived as promised and met the founder of Uber who had defeated him step by step.

"Mr. Cheng, market competition cannot be separated from capital. In the Internet war, only those who can come up with more capital can win. This is a truth."

"In this case, it is impossible for Beep to defeat Uber. I think you and I are both aware of this fact."

"You have tried various methods over the past few days, but nothing has been achieved, right?"

"You exposed my Facebook comments through the media, thinking that this would affect Uber's business, but what was the result?"

"My comments about Chinese consumers are not wrong. They don't care what I say. Even if I belittle them, they will still stay because of the discounts I offer."

"But Mr. Cheng, how much money does BB have left? If you keep burning through it like this, you might end up with nothing. So during this meeting, I want to propose a win-win proposal for both parties."

"I am willing to acquire 60% of Bibi's shares and merge the businesses."

"Mr. Cheng, think about it carefully. This is very tempting, but if you don't agree, we will increase our investment in the Kyoto market, and you will really lose everything."

Travis looked at him, his tone full of threats.

The money spent on acquiring Bibi’s equity is far less than the market’s money-burning war, the results achieved are greater, and the development speed will be faster.

Travis hopes to end the occupation as soon as possible, unify the market and shift to a profit model.

To put it bluntly, with so much money being burned, even international companies are actually a little trembling. They want to quickly unify the industry, merge their companies, and then raise taxi fares, lower driver commissions, and reap the market.

The industry ecology of the Internet is like this. If you are the only choice in the market, then you will become the one who sets the price.

The so-called early discounts are nothing but bait for cutting leeks.

When he later met with Kuaidi's CEO Chen Chuanxing, he said the same thing.

Travis fully demonstrated what prejudice and arrogance are. Although he said that he was doing this for your own good, his meaning was very clear: either surrender or die.

The way he looked at Chen Chuanxing was as if he was looking at a country bumpkin, and the tone he used when talking about acquiring shares was as if he was giving alms to a beggar.

And this foreigner's evaluation of Chinese consumers has not changed: hypocritical and love to take advantage. He is really thinking about making money here while slandering and insulting them.

After the business meeting, the content was spread in all directions.

Many people were confused after hearing this, and didn't understand how this foreigner could be so arrogant.

But more people feel helpless because the market will not change because of this. Uber has indeed stepped into the threshold of victory, and Bibi and Kuaidi are powerless to fight back.

You can't beat him, and there's no point in getting angry. This feeling makes people very angry, but also really cowardly.

"You can't win by just fighting hard. In fact, Travis is right. It won't benefit anyone if the fire continues."

"If this continues, the taxi industry will be monopolized by foreign companies."

"Mr. Cheng, don't listen to Travis' nonsense, kill him!"

Cheng Wei was scrolling through the messages on his phone, looking at this group of people who were just watching the fun and making trouble, and he couldn't help but smile bitterly.

With less money and better technology than others, what can he do? At this time, Peng Sheng, the investment manager of Tencent, called Cheng Wei and asked him if he wanted to join. If so, he could make an additional investment.

But additional funds are additional funds, but everyone knows that the amount Tencent can come up with will never be enough to change the outcome of the battle. They may be able to have a battle of attrition with Uber, but that will only make it more difficult for Uber to win.

If no key to breakthrough emerges, Uber will achieve a key victory in 2014, while other taxi-hailing apps will die one after another.

Cheng Wei felt as if he was trapped in an endless darkness, and he had the idea of ​​giving up.

Night fell quickly, and Cheng Wei didn't even go home. He sat in front of the floor-to-ceiling window in the office, struggling over and over again.

At this moment, the LED advertising screen opposite the office building suddenly flashed, which caught his attention. He walked a little closer and found that the LED that originally read "Group buying" suddenly changed to "Didi Taxi, efficient reservations, high-quality service, one-click travel".

Cheng Wei was stunned for a moment, rubbed his eyes, and leaned his whole face against the window. Suddenly, he heard the sound of WeChat notifications one after another behind him.

"Fuck, Pintuan and Gaode are going to team up!"

"The dog is coming, the dog is coming!"

"Why so sudden?"

"The wedding is almost over, can you spare some time to mess around?"

"No, it's the second half now. Travis is about to open the champagne. It's not wise for the group to come at this time. Does he want to start from scratch? How could Uber give him a chance?"

"Even if Jiang Qin is a god, there is no way he can win at this time..."

Everyone looked at the news headlines tonight and were all in a daze.

That’s right, this is already the second half of the taxi race.

If Bibi and Kuaidi agree to merge into Uber, Uber will quickly expand into the lower-tier markets and flourish in areas where it has no rivals.

If they don't agree, Uber will increase its investment and end the battle quickly. It is completely inconsistent with basic business logic for group buying to get out of the game at this time.

But Cheng Wei felt differently from them, not because of anything else, but because of the name Didi.

When he first planned to develop a taxi-hailing app, he wanted this name the most. However, after checking, he found that the name had been registered half a year ago, and he couldn't find anyone to buy it.

In other words, did Jiang Qin already have this idea half a year before he wanted to develop a taxi-hailing app?

If this is the case, then he must have considered it very carefully before deciding to join the game, but Cheng Wei had no idea how group buying could withstand Uber's attack.

(End of this chapter)

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