Chapter 707: Creating a Bad Business
After three updates, Didi has set a high threshold and has truly become the leader in the taxi market.
Especially in terms of public opinion, it has been elevated to a pedestal in comparison with its competitors.
The Weibo topic page about how safe it feels to ride Didi has attracted more than 100,000 participants, with the growth rate continuing unabated and the topic being widely praised.
As a negative example, Uber, who was exposed for sexual harassment, was repeatedly criticized by netizens.
Uber was attacked badly, and with the pressure of the video circulated online, the number of users dropped sharply, like a faucet without a handle, which cannot be stopped at all.
"The online rumors about sexual harassment by Uber are untrue. The person in the video is not an Uber driver. Please do not believe the rumors. We have always respected Chinese consumers."
"The investigation of the case has been handed over to the public security department, and any rumormongers will be severely punished by law."
"In addition, we reserve the right to pursue legal responsibility against the rumor maker and secondary rumor makers."
Uber quickly refuted the rumor on major platforms, but it was unable to offset the negative impact because the refutation was too slow compared to the rumor.
Travis looked exhausted: "Mr. Trott, didn't you say that we should just get the business war back to normal?"
Kang Jingtao glanced at him and said, "It didn't come back. This is still his rhythm."
"?"
Travis stared at Kang Jingtao for a long time, thinking that you must be a non-staff employee of the group buying company, so did you get the five social insurances and one housing fund from the group buying company?
But at this moment, an account called Feiyu Shuoshijie suddenly stood up and started speaking for Uber.
This account has been very active since its establishment on Tonight's Headlines. It pays close attention to hot topics and once exposed the dark side of the food delivery industry. It has many fans.
This time, he once again stood at the forefront of the hot spot and became a torch in the darkness.
"Uber is not a taxi company, and they don't have a monitoring system as great as Didi. The sexual harassment issue cannot be entirely blamed on them."
"I mean, aren't the Uber partner companies at fault? The drivers are theirs!"
"Everyone, please stop staring at Uber. Uber is too innocent!"
As the topic emerged, the term "Uber's partner car companies" quickly became a hot search.
Many people are discussing which car dealership was the one where the sexual harassment incident occurred. Ladies must avoid it in the future.
After Uber entered China, it took the route of selling high-end cars at affordable prices and used vanity to open up the market. The several luxury car dealerships they cooperated with were all very famous, so they were instantly pulled to the forefront.
Seeing the change in public opinion, Travis and Kang Jingtao's faces turned pale instantly.
Which fucking car dealership is this? We don’t even know whether the video is real or fake. The driver in the video has not been found yet. The goal is to make all car dealerships fall into public opinion because of Uber.
And what happened next told Travis, congratulations, you guessed it right.
On the afternoon of April 28th, Jiangpan Luxury Car Travel Company was instantly besieged after netizens exposed a previous sexual harassment incident.
That afternoon, they sent Uber an agreement to suspend cooperation, and quickly issued an announcement, declaring that the video had nothing to do with them and that they had canceled their cooperation with Uber.
Seeing that the other party's attitude was sincere, netizens let him go and the spotlight began to turn to the few car dealerships that had remained silent.
At this moment, Travis suddenly felt that he seemed to have learned a lot.
In the dark corner, Bibi and Kuai dared not even breathe. The warm-up activities for May Day were postponed a little. They just stared there, their hearts almost failing.
In fact, they have been following up since the first update of Didi went online.
For example, they have canceled the large map display and nearby driver locations on the homepage and optimized the front-end to directly jump to the taxi-hailing page. This version has been launched.
However, they cannot learn the next two updates, namely database matching and the handover of regulatory rights.
They do not have the database built by group buying and food delivery, and it is impossible for those companies that are determined to go public in the United States to open up their supervision and data to official departments.
So at this time, they cannot be too high-profile.
What if Feiyu says to the world, "Are the beeping and fast ones not wrong?"
"Although I wasn't the one who got beaten, I'm under so much pressure right now that I can't sleep well."
Cheng Wei is the kind of person who likes to treat people to dinner. After changing markets, he also found someone who had experience in competing with group buying to have dinner with, and that person was Yang Xueyu, the current head of Dianping.com.
This is how business is done. It requires more communication and more nonsense. You might even come up with some good ideas.
At this time, on the bustling streets of Dongcheng, two people sat opposite each other, and their topic was closely related to group buying.
"When you were fighting against the group buying business, was the pressure so great?"
Yang Xueyu picked up the wine glass and drank it silently before speaking: "Otherwise, do you think Mr. Zhang's brain congestion was caused by himself?"
Cheng Wei pressed his temple, not knowing how to comment, and then he heard Yang Xueyu’s own evaluation.
"If I fight a business war with Jiang Qin, I won't be able to leave anything behind, not even a healthy body..."
"It's too bad to leave a healthy body."
"I'm telling the truth. Chen Jiaxin had a subordinate who got bald spots after a run-in with Pintuan. He lost his hair every day, but he recovered instantly after he left the company."
When Cheng Wei heard this, he silently smoothed his hair and picked up the bottle of wine as if nothing had happened.
There is obviously no chance of winning by facing Didi's attack head-on, and the only way to gain growth is to go down.
Because based on the current situation, it is always more valuable to go down to the secondary and tertiary markets than to wait and watch Didi show its operations.
After returning from the drinking party, Cheng Wei convened a meeting on the future development direction of Bibi and solicited everyone's opinions on the decision to enter the sinking market.
"Going downmarket is indeed our only option at the moment, but Didi will definitely follow. We have studied several classic business war cases of group buying, and they like to chase their competitors downmarket."
"That's right. With Didi's current service quality and technology, once we open up a new market, they will come and grab it directly."
"In the previous group-buying war, only Dianping dared to confront Pintuan. Lashou and Nuomi were forced to move to lower-end markets. After Dianping was defeated, Pintuan chased after it, calling it a "little lady."
"There is also Ele.me, which failed to hold on to the first-tier market and also slid into lower-tier cities. As a result, every time it develops a city, group-buying food delivery companies immediately come in and take up half of the market."
Cheng Wei straightened up: "Half is left?"
The manager in charge of operations pursed his lips and said, "The other half is reserved for the group buying supply chain, to make money from our competitors."
"Many people say that Jiang Qin saves money in business, but that money is saved from his competitors."
“…”
As spring is coming to an end and the temperature is slowly rising, the taxi market has reached its first small peak, which is the May Day Labor Day.
Although there is one day of make-up before and one day of make-up after, it is finally a relatively long holiday and consumers’ enthusiasm is still very high.
The tourist season is closely related to the travel industry and will also drive consumption. At this time, Didi has teamed up with UnionPay to offer new users 100-yuan taxi coupons, and marketing posters are all over the market.
Alipay and WeChat Pay suddenly fell into a dilemma.
If you can use UnionPay QuickPass to get discounts for offline gatherings, takeout, and taxi rides, then what is left of the offline payment market?
The closed loop of group buying can be said to have built a high wall, binding the entire offline ecosystem with UnionPay QuickPass.
At this moment, Pang Rui's expression was almost the same as Cheng Wei, Chen Chuanxing, and Travis's.
In contrast, Jiang Qin, who was sitting on the top floor of the group-buying industrial park, was crossing his legs, holding a goblet of cola, quietly watching the clouds rolling in the sky, and then gazing at the Huangpu River not far away, humming a childish tune with a faint smile on his face.
He and Feng Nanshu have been listening to children's songs at home every day recently. He has learned several of them unconsciously and has been humming them all day long.
At this time, Suna came to the top floor yawning and with dark circles under his eyes.
She was the most tired one in this month. After all, she was the CTO of the entire group-buying system. She had been watching the entire update process until the end.
After arriving at the top floor, Sunai wanted to complain a few words, but looking at Jiang Qin's attitude, she couldn't help but ask her secretary to bring a wine glass, crossed her legs, and looked at the Huangpu River not far away.
"Boss, why are there bubbles in your wine?"
"Red wine tastes bad, and this is Coke. Which one is more noble, the imported or the domestic?"
“Coke is also imported.”
"This is Laoshan Coke."
Jiang Qin placed the wine glass on his crossed legs.
Sunai stared at his wine glass and shook it, then couldn't help yawning.
At the same time, Gaode's technical team members and the group buying technical department staff who cooperated with them all let go of the keyboards in their hands, stretched their bodies, and dragged their tired bodies out of the main building of the group buying.
The sun was shining brightly outside, and they felt like they had been locked up for several days and were suddenly released.
At this time, Yu Yongjie also walked outside the building and looked at the metal sculpture standing in front of the main building with the name scratched off. He was in a trance for a long time.
Friends, they are really about to be destroyed.
(asking for a monthly ticket...or2)
(End of this chapter)
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