Chapter 732 He and the referee are in cahoots
Cheng Wei, who received the interview letter, had not yet reacted when all his marketing plans were stopped.
It's like being in a wilderness with flying sand, an unprecedented storm is about to hit, but it seems to be directly blocked by a wind coming from the opposite direction. Under the two-way hedging, the market suddenly became quiet.
Rectification, fines, and talks.
The reckless Beep seemed to have the brakes stepped on, and the strong inertia almost threw it out.
The Beep team, who had already drawn their bows to the full and were about to release their arrows, suddenly lost all their strength. Everyone from top to bottom was talking about it, with looks of shock on their faces.
At the beginning of last month, Kuaidi was summoned for a talk. This was supposed to be a perfect opportunity for Bibi to overtake others. Unexpectedly, it would be its turn this time. This coincidence really doesn’t seem like a coincidence.
"What's the reason? What's the reason they stopped beeping?"
"The advertising law was violated, the vehicle registration information was not qualified, the safety measures were not implemented properly, and there were 123 customer complaints that were not handled, big and small, for a total of 27 reasons."
Cheng Wei almost smashed the table: "That's it? What kind of problem is this? Our promotion has just started. When did the marketing department become so efficient?"
Zhang Kun from the Operations Department pursed his lips and said, "Mr. Cheng, there is no point in talking any more. Let's make the rectification first."
"When is the interview?"
"Next Monday, at ten in the morning."
After listening to this, Cheng Wei pursed his lips and immediately arranged for people to make corrections. At the very least, he had to show a sincere attitude, try to end this turmoil as soon as possible, and then continue to move forward with the original plan.
The response from Kuaidi was the same, and they made comprehensive rectifications as required.
In fact, they are fully aware of the problems with the taxi-hailing platforms, but as long as it does not affect operations, there is no need for rectification.
But it’s no longer possible now. The relevant departments have intervened, and we can’t just play dumb anymore.
At this time, everyone in the group was also very surprised by this sudden news.
Didi didn't do anything in the first place and was in a completely defenseless position. In the end, nothing happened. It was just like a dream.
Ye Ziqing felt that he couldn't understand anything at all, and even suspected that the boss had discussed it with others a long time ago.
Otherwise, why would Kuaidi and Bibi have problems at this time?
"In fact, the problems with online ride-hailing platforms have always existed. It has never been legal for private cars to operate them. Otherwise, why is it called a gray industry?"
"The relevant departments can turn a blind eye, but who says that closed eye will never open? So it's not that Kuai and Bibi suddenly had problems, it's time for them to have problems."
"Because if they don't have any more problems, Didi will not be able to bear it."
"Didi's exit almost ended the taxi war, but Bibi and Kuaidi teamed up, and Uber also got involved. It was obviously a trap set against us, but the relevant departments did not stop their alliance."
"I was thinking at the time that the country might still hope that the market could continue to maintain a competitive posture and promote the development of the industry."
"But after they joined forces, they turned around and wanted to bring down Didi, and then merged with it, bringing in a lot of foreign capital to seize the market. Their ambitions were a bit too big."
"Over the years, foreign capital has always wanted to get involved in the Chinese market, but they have not figured it out. We welcome you to spend money here because it can accelerate China's industrial development, but the unified market should take a break."
"Compared to Bibi and Kuaidi, which have always been in contact with foreign capital, don't you think Didi is the easiest to control?"
"We can also fight against Beep Beep and Kuaidi head-on. To be honest, I'm not afraid of it at all. But since the higher-ups won't let us fall, why don't we just do it? This will at least save money."
Jiang Qin said to Ye Ziqing who was standing opposite him: "I don't have such big ambitions, and I have never thought about unifying the market. I'm not even in a hurry to make money, so I have more patience than them."
Alibaba and Tencent, the two domestic Internet giants, have never shaken hands under state intervention.
But Jiang Qin had witnessed an exception in his previous life.
At that time, Uber demonstrated its strong market dominance, and Bibi and Kuaidi were left without any chance to fight back.
As a result, the state acquiesced to the merger of the two companies and imposed multiple restrictions on Uber, and finally succeeded in breaking the monopoly intentions of the foreign-funded enterprises.
This is the macro-control of the market, which is aimed at ensuring the healthy development of the industry and avoiding the troubles that will be caused by certain industries being controlled by foreign capital.
But in the last life, trouble still occurred.
The situation in this life is similar, the only difference is that Didi was the first to open its database and handed over regulatory authority to the state, which makes it a legitimate company no matter how you look at it.
The most important thing is that Jiang Qin has been diluting his own equity over the years and issuing additional shares to all employees, which clearly shows that he has no ambition.
Time quickly came to Monday, and Cheng Wei and Chen Chuanxing both attended the meeting.
Leaders of relevant departments asked them to strictly implement the qualification review system, comprehensively ensure the safety of passengers' travel, improve service quality, standardize operating methods, and engage in healthy competition under legal rules.
The rectification period is three months, and during these three months, the promotion plans of Kuaidi and Bibi need to be suspended until the rectification is qualified.
At this time, Cheng Wei and Chen Chuanxing were shocked and expressed their incomprehension of the rectification deadline.
Is this fair? Is this fair?
What made them tremble the most was that Kuaidi originally wanted to use Yuzhou and Jiangcheng to exchange Tianjin and Kyoto held by Didi, which could be said to be a huge profit.
But the final result was that Kuaidi used Yuzhou and Jiangcheng, but only gained the Tianjin market.
No, to be precise, they also received a letter of interview and a fine of more than two million yuan.
Similarly, Bibi was also going all out, planning to go to Nanjing first and then Shanghai, but when it turned around, it found that Didi seemed to have turned around and went to Ningbo and Luzhou.
What should have been changed was not changed, and everyone lost a market...
Looking back now, Didi did not make any response, but got the best result.
In the evening, the sky was filled with fiery clouds, and the afterglow made the short time before night colorful.
Cheng Wei and Chen Chuanxing left the meeting and just walked to the door of the Market Supervision Bureau when they saw a Maybach slowly parked.
Jiang Qin got out of the car, accompanied by his secretary Wen Jinrui. When their eyes met, Cheng Wei and Chen Chuanxing could not help but stop, looking a little surprised.
"Mr. Jiang?"
"Mr. Cheng, Mr. Chen, long time no see."
Cheng Wei looked back at the doorplate of the Market Supervision Bureau and couldn't help turning his head: "What are you doing here?"
Jiang Qin waved a document in his hand and said, "Pay a fine of 2.3 million to Didi."
"Didi was also punished?"
"Well, I was punished."
Chen Chuanxing opened his eyes wide: "Then...how long will it take you to rectify it?"
Jiang Qin couldn't help but be stunned for a moment: "It's just a fine, I haven't heard that you have to make corrections or anything, you guys want to make corrections?"
“…”
After the brief encounter, Didi began to expand its business to the lower-tier cities, taking Yuzhou, Jiangcheng, Yongcheng and Luzhou as the four pillars of the sinking market and starting to expand its business to the surrounding areas.
Didi is far superior to Kuaidi and Bibi in terms of technology, service and security, and its entry into the lower-tier markets is simply a dimensional suppression.
It was not until this moment that Cheng Wei and Chen Chuanxing realized how fast Didi's ground-based marketing was.
In just half a month, they have expanded from four cities to eight cities, and the three months that Didi spent to grab the Jiangcheng and Yuzhou markets were just like a fucking show.
Ye Ziqing suddenly understood what his boss meant when he said that times have changed. It meant that the country's control over the Internet has tightened.
This is no longer the era when they could do whatever they wanted in group buying. Only those who can dance within the rules can have a glimpse of victory.
But in fact, until this moment, Ye Ziqing still has a question in his mind.
The boss's approach is too risky...
What if, what if things are not what he thought, what if Kuaidi and Bibi are not summoned for talks, then Didi will really lose.
It's not that she doubted her boss's decision, but she felt that pinning her hopes on others was not like her boss's style.
I let it go for half a year and ignored the market changes. It is impossible to calculate how many unexpected events will happen. The risk is so high and the return is obviously not proportional.
But soon, with the arrival of April, a piece of news spread in the circle, which suddenly solved Ye Ziqing's confusion.
SoftBank, Hillhouse Capital and Apple announced that they had temporarily abandoned their investment plans in Kuaidi Dache. Uber's president Travis also announced that he would withdraw from the Chinese market in the second half of the year.
Jiang Qin made Didi show weakness for half a year, forcing himself into a desperate situation and leading his opponent to his doorstep. This was equivalent to putting a sword across his neck, making it unfair for the Market Supervision Bureau.
This scene also made those capitals that were eyeing it see one thing clearly, that is, this market will always be biased towards group buying.
You can spend money, but you can never lock in the fruits of victory, because even if Didi is about to die, there will be gods to save it.
So, they seemed to see a dog standing at the door of the Market Supervision Bureau shouting, who can beat us?
What the hell is he doing? He's standing with the referee. Damn it! It's like facing a battle you know you can't win. If you don't run, do you have to charge?
Jiang Qin's market dominance has been proven. If it were someone else, these capitals would still be able to grit their teeth and fight back, but now they are completely helpless.
Therefore, Jiang Qinbing's risky move prevented the subsequent entry of huge foreign capital.
The taxi market will be closed in the future. After it is closed, how can group buying, which even Tencent and Alibaba cannot suppress, be afraid of Bibi and Kuaidi?
The more Ye Ziqing imagined it, the more confused he became. However, he was afraid that he had over-interpreted it, so he finally couldn't help asking Jiang Qin, and he got a positive answer.
"Boss, it was too dangerous. I'm scared when I think about it now."
"What else can I do? Do you really expect a twenty-year-old man like me to guard the country's borders?"
After Jiang Qin finished speaking, he couldn't help but grumble: "It's still too unprofessional to play a weak person for the first time. Yuzhou and Jiangcheng shouldn't touch it, which makes them look even more pitiful."
(End of this chapter)
Continue read on readnovelmtl.com
