Chapter 744: The King of Cross-Border Stars
After a long time, when the fireworks outside the window bloomed in the sky and the sound of firecrackers crackled in the yard, Wang Bolin suddenly came back to his senses.
He reached out and opened TikTok, then selected the fourth function below the avatar on the right: forward.
Unlike the forwarding mode of other software, when you click on the forwarding function of Tik Tok, it does not share to xx software, but prompts you to download the video.
While the video is being downloaded, a watermark in the upper right corner and the video end page are automatically generated.
When he got to this step, Wang Bailin got goose bumps all over his body.
Currently, most of the software on the market use links as the content forwarding function.
I saw an interesting video and forwarded it to your WeChat. When you receive it, you will see a link and you can only watch it after clicking on the link.
Tik Tok’s video saving and sharing function allows users to directly send the video itself.
After figuring this out, Wang Bailin suddenly understood why Douyin's growth data was getting faster and faster.
When someone sees an interesting video on TikTok, they will use the save video function to forward it to their friends. After watching it, their friends will also find it interesting and may forward it to other friends.
Then there are friends of friends, and friends of friends of friends…
This video can be independent of the platform and does not need to be restricted by the environment. As long as the content is interesting, it is very likely to be forwarded hundreds of times and even flow into other media platforms.
For example, this video of receiving red envelopes during the Chinese New Year was forwarded three times by Wang Berlin himself. You can imagine the extent of the coverage of this video.
And Tik Tok, there are countless videos like this...
People who decide to forward the video in this way don’t care where the video goes. They just need to see their jumping logo and the last sentence to record their beautiful life.
He doesn't care whether you will download it or not, he just wants you to hear the name of Douyin.
He knows that when the content is spread over and over again, you will inevitably become curious and download it.
Just like tonight, this New Year's Eve, Wang Bailin feels that if he were an ordinary person and saw his girlfriend, childhood friend and roommates playing this software, he would definitely follow the trend.
The best part is that after saving the video, you can forward it without any restriction from any platform.
When Taobao and Tencent were fighting each other, all social software under Tencent blocked product links from Taobao.
But they cannot block Tik Tok videos unless they directly cut off their own video function.
Then these fun videos can be sent to WeChat, Moments, QQ Space, Weibo, Youku, bilibili, and all platforms that support video functions will become its promotion channels.
Then, those videos will spread to every corner of the Internet like a virus.
"Alipay has announced the prize draw, 790,000 people received an average of 272 yuan!"
"Scan out Jingyefu at the last second, and get lucky money!"
"The Jingyefu lottery ticket was sold at 500 yuan per ticket. Did you regret it after the lottery was drawn?"
"The actual amount received is 272. Isn't that too little?!"
“I didn’t get the Jingyefu, but I received a red envelope from my boyfriend on 1314!”
Wang Bailin lowered his head and found that there were five more videos on his phone that were forwarded by his friends. They were all news about the Five Fortunes lottery. Each of them had a vibrato sound, recording the sound of a beautiful life.
Five times, at the same time point, the same event happened five times before my eyes.
You know, the message about receiving New Year red envelopes was only repeated three times.
That is to say, in these two hours, two new communication channels were opened among his few social relationships.
At this moment, Wang Bailin found that the goose bumps on his arms were becoming more and more frequent.
On New Year's Eve, as the fireworks took off into the sky, countless people were discussing the news of the Alipay prize draw. Alibaba successfully created a keyword that was even more popular than the Spring Festival Gala.
But it seemed that only Wang Bailin knew that in this boiling and noisy night, when everyone's attention was attracted by Wufu, a software had been rising in an unstoppable manner.
He has been working in the Internet industry for many years and is considered a very experienced person.
He remembered that since 4G was announced for commercial use in 2013, everyone has reached a consensus that 4G will inevitably usher in the era of video.
As a result, iQiyi emerged and brought about a wave of self-produced variety shows and web dramas.
Later, the barrage videos on Bilibili became popular, adding a fresher way of playing to the video track.
Everyone thought that it was almost done, that was it, but Wang Bailin suddenly realized tonight that when everyone thought they were standing on the cusp of 4G, Douyin had become the biggest outlet of the 4G era.
Some people create themselves within the industry, while others create the industry themselves.
The Spring Festival is over soon, and the huge success of Alipay's Five Blessings Collection event made Pang Rui feel like she was floating in the clouds.
But on the first day of work, when she arrived at the Alibaba headquarters overjoyed, she saw many employees holding their mobile phones and talking. But when she met the executives of various business groups, she found that they all looked solemn.
"What's wrong? Why are you all so sad? Didn't Mr. Ma ask us to come to a meeting?"
"Boss Pang, TikTok has made a big splash."
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The big shots don’t spend their Spring Festival immersed in the Internet, because all the scenery on the Internet can be seen with their own eyes just by opening their mouths.
After the stage-by-stage victory in 2015, Pang Rui went to Iceland to celebrate the New Year, where she went boating and diving, and did not pay too much attention to domestic affairs. In fact, even if she was in China, she would not be likely to pay attention to news about the entertainment industry.
But unlike her, Douyin had already attracted the attention of all Internet companies as early as the third day of the Chinese New Year.
On New Year’s Eve, the number of videos uploaded to Douyin exceeded 2.6 million, and the number of activations in 24 hours reached 790 million. Even at three o’clock in the morning, there were hundreds of thousands of active online users.
It is most appropriate to describe TikTok users as working day and night without sleep.
Big companies like Sina, Tencent, and Baidu all felt the pressure like a tsunami.
“Tik Tok started promoting it in January, and within half a month it had already become the most downloaded app on the app store.”
"My child said that all his classmates are using TikTok."
"There is an internet celebrity on TikTok called Papi Jiang, who plays two roles in Taiwanese and Northeastern dialects, complaining about current social hot topics, and attracted 500,000 fans in three days."
"Now, all Internet companies are researching the Douyin app. The data and content departments of the entertainment business group came back to work overtime on the fifth day of the Chinese New Year and have not left the company for two days."
Pang Rui's secretary couldn't help but speak up and summarized what everyone was discussing.
Pang Rui roughly understood that a very powerful video software was released during the Spring Festival, which was beyond everyone's expectations.
She herself doesn't pay much attention to the entertainment industry, but she can clearly understand what it means to be the number one in downloads, to attract 500,000 fans in three days, and everyone is using these phrases.
However, what surprised Pang Rui was that although she did not pay attention to the entertainment industry, she actually felt that the name sounded familiar.
"Tik Tok……"
Pang Rui squinted his eyes and thought for a moment, his expression froze, and a chill ran up the back of his head.
She knew why she thought Douyin sounded familiar, because it was the app launched by Pintuan! The entertainment industry has no conflict with Alipay's existing business, but if it is part of the Pintuan ecosystem, that is another matter.
Pang Rui immediately went to the office building of the Cultural and Entertainment Business Group. At this time, the Content Department and the Data Department had collected and organized a large amount of data about Douyin and were conducting internal discussions.
At about the same time, companies such as Sina, Tencent, NetEase and Baidu were all going through this kind of discussion.
"During the Spring Festival, TikTok spread its logo to every corner of the Internet by requiring users to save the video before forwarding it. It was everywhere."
“No matter which platform you are a user of, you will always see videos with the Douyin logo, and then you will know about this platform.”
“And as you see their logo more and more, you’re like, why don’t I just watch TikTok?”
"So in just half a month, they went from a software with 3 million downloads to a software with tens of millions downloads."
"The scariest thing is that the girls in my circle of friends will use TikTok to take selfies before posting screenshots, because TikTok's beauty algorithm is more natural, and every time they take a selfie, they are a living advertisement for TikTok."
"Do you remember Pintuan's investment in Meitu? No one knew why at first, but now everything is clear."
"I tried the video function on TikTok, and to be honest, I've never thought I was so handsome in my 30-plus years of life."
"Even if it's just to see yourself look so good, you're willing to take random photos on this platform every day. You're only willing to take photos if they look good, and you're even more willing to post them to be praised by others."
“So creators are flocking in like crazy, and the number of users is constantly increasing. The speed at which TikTok spreads is now even more terrifying than a virus.”
Pang Rui was exposed to too much information in a short period of time and was unable to understand it all at once.
But when the data department put the Douyin download data chart, like data chart, and forwarding data chart onto the big screen, looking at the almost straight upward curve, Pang Rui knew that group buying was creating the largest traffic pool in the 4G era.
At this time, Sina Weibo also felt like it was facing a formidable enemy.
Because of the different types of companies, everyone’s focus is also different. Alibaba focuses on traffic, while Weibo focuses on carriers and content.
They found that the news that appeared on their hot search list could soon be seen in related videos on Douyin.
But things that are popular on Douyin are not often seen on Weibo, or they are not as intuitive as videos.
As the most successful platform in the entire information industry, Weibo actually realized very early on that text media has no advantages over video media.
In the past, when Internet speeds were slow and fees were expensive, cultural media could still maintain a certain priority position, but as 4G prices drop, this advantage will gradually be eroded.
They are now also promoting the video function of Weibo, investing a lot of manpower and resources in this area and constantly trying and exploring.
Weibo's product director has always believed that he has enough time to develop the video industry and continue to maintain his dominant position as an information platform.
But he didn't expect that a product that would subvert the industry would appear in just one Spring Festival.
What makes them afraid is not Tencent or Baidu, but a superstar who has come from another industry.
(End of this chapter)
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