Chapter 750: Tik Tok is going crazy
The Internet industry develops faster than other industries because it can ignore space and time.
But at the same time, such companies will die quickly, just like being hungry.
There are no orders and there are few riders. Fewer riders lead to slow delivery, which makes users dislike them and there are no orders.
Once such a vicious cycle begins, the company will collapse like a domino.
Not long after Ele.me stopped spending money on discounts, it suddenly issued an announcement to postpone the sales settlement cycle. The 20% off carnival that was originally scheduled for 15 days also came to an abrupt end on the seventh day.
No company can afford to keep burning money endlessly, especially when the results are poor.
After the news came out, there was an uproar in the industry.
You know, this is only Douyin's first commercial attempt, and this attempt was just adding a port and updating a prompt. As a result, it started to crumble when it was hungry.
Many people in the circle talk about Jiang Qin, and they all think that 2012-2015 was the peak period of Jiang Qin's dominance.
Group buying, take-out, supply chain, and taxi-hailing are all flourishing.
But only now did they realize that Jiang Qin's dominance over the market was still increasing and had not yet reached its peak. This time, even Alibaba could not hold on.
So, what’s next? People who do business are not stupid. Some things will be clear if you think about it. This is just the beginning.
"Boss Cui, please find a skilled manicurist to give my wife a nice manicure!"
"Hey, Mr. Luo? Long time no see."
In a nail salon in Wanzhong Shopping Mall in Kyoto, Robin, the former Shanghai manager of Lashou.com, walked in with his wife.
Cui Yiting came out after hearing the news and was a little surprised to see her old friend.
Lashou.com and Suixintuan were the most hostile opponents in the group buying war, but after many years, their former fights have become a joke when reminiscing about the past.
Robin chatted briefly with Cui Yiting, then looked around the store and asked, "How's business going lately?"
"We have opened 23 branches and made a lot of money. But this is also thanks to President Jiang's kindness in choosing us to be the Wanzhong brand store."
“Have you played Tik Tok?”
Cui Yiting nodded: "We have a task within Wanzhong to make marketing videos every month, and the traffic-generating effect is very good."
Robin turned his head and looked out the window: "I don't think I can hold on if I'm hungry."
"Mr. Luo, why are you still so concerned about the Internet community?"
"Because before the New Year, Chen Jiaxin called me and said that Ele.me didn't plan to take over half of the market this year. By the time the scale increases, the management will definitely be short of manpower, so she wanted me to help."
Cui Yiting smiled after listening to this: "Don't you feel that it was really dangerous? Fortunately, I had the courage to give up and did not choose to continue working in the Internet industry?"
"Yeah, it's really close..."
Robin couldn't help but speak, looking at the popular Tik Tok video playing on the big screen outside the window.
When did he first meet Jiang Qin? It was the year when a little-known college student group-buying website suddenly announced that it would enter Shanghai.
That was the first time he heard the name Jiang Qin, and also the first time he heard the name group buying. In the five years that followed, the development of the entire Internet could no longer avoid these two names.
They were the first group of people to retire at the height of their careers, and now they couldn't help but feel lucky.
Time flies and it is Mid-Autumn Festival. Many people come to visit Jiang Qin's home.
The Internet industry, supply chain industry, catering industry, and physical industry are countless.
After all, group buying is now one of the largest capitals in the country, just like in ancient times when you had to pay homage to the masters before doing business, you have to choose one from Alibaba, Tencent, group buying, and Baidu.
For example, Zhang Danian, the president of Lianshang Company from Jinling, and Dai Meng, the president of Bikelock Technology Company...
Many people came together without any prior arrangement, and the gifts they brought piled up into a small mountain.
"Mr. Zhang's WiFi Master Key is very good. I like it very much. I noticed this software as soon as it was launched."
"You guys trick users into downloading your software, and then secretly memorize their wifi passwords. When more and more passwords are collected, you will eventually crack them."
"This awesome software should be promoted vigorously so that everyone in the world can use wifi. If you don't have enough money, I can invest."
Everyone looked at Jiang Qin, who had her hair tied up in a high bun, sitting on the sofa and talking animatedly, with her daughter standing behind her, busy with her little hands.
Jiang Ainan is very naughty now. She uses her mother's rubber band to braid her father's hair.
After a while, Jiang Qin's hair was full of tufts of hair.
The visitors looked at each other in bewilderment, and seemed dazed at Jiang Qin’s daddy mode.
They thought Jiang Qin's character should be like a powder keg, but they didn't expect him to be so easy-going and not fussy about details.
This contrast is too strong.
When everyone was leaving, some people even saw Jiang Qin couldn't wait to open the gifts they brought.
"What did you give me?"
"Mooncakes..."
"Hide it quickly, don't let your mother see it, I'm afraid my lips will be damaged."
And what happened next was just as everyone expected. Ele.Buy’s disastrous defeat was not the end, and Pintuan’s counterattack against Alibaba had just begun.
If you want to hit a dog, you must be prepared to be chased and bitten by the dog.
So on the third day after the Mid-Autumn Festival, Douyin launched its latest version, and Cloud QuickPass was officially connected to Douyin. After entering the menu bar in the upper left corner, there is the Cloud QuickPass scanning code and payment QR code.
In addition, after clicking the plus sign in the lower bar, you can also directly recognize the UnionPay QR code and jump to the settlement.
When you go to a convenience store to buy something, or go shopping with your wife in a mall, you can just scan and pay while watching TikTok.
This update instantly put the entire Alipay system in a panic and made WeChat Pay feel like it was facing a formidable enemy.
TikTok is the software that occupies the most fragmented time of users. When users have payment needs, they tend to stay on the TikTok page more, so UnionPay QuickPass naturally becomes the first choice.
WeChat Pay is better because in terms of traffic, WeChat is still able to compete with Douyin, but Alipay is not so lucky.
It is a tool software in itself, and users will not just open it to play around with it for no reason.
When users encounter payment needs, they are much more likely to stay on Douyin and WeChat.
This has always been the most fatal shortcoming of Alipay, and now this shortcoming has been fully exposed after Cloud QuickPass was connected to Douyin.
Subsequently, group buying was also connected to the Douyin main interface in the form of a mini program, and the Douyin video channel was opened on the group buying side.
If merchants want to promote their own stores, they can upload videos directly to the Douyin group buying page.
Users don’t like watching advertisements, so the advertisements of group buying merchants generally will not enter the short video traffic pool on the homepage, affecting the user experience.
But it’s different for users who have needs. You may want to go out to eat, but you don’t know what to eat.
So you click on the Douyin group buying page, and after a quick look, you can see the dining environment and signature dishes at a glance. Click on the lower left corner to go directly to the package purchase page.
Especially the check-in videos of tourist attractions, which allow users to intuitively know whether they should visit this place.
This formed a closed loop with Jiang Qin's previous layout of promoting city songs and inviting officials to promote local culture and tourism.
Tik Tok, going crazy!
"It is said that not long after the group buying war ended, Jiang Qin acquired Huayu Film and Television. Some people said that he had already finalized the Douyin project at that time."
"In other words, this is the final form of the group-buying system."
"Looking back, we were really stupid when we started group buying. Even if Dianping has survived until now, could we have survived after TikTok appeared?"
Yang Xueyu looked at Zhang Tao and couldn't help but speak his mind.
Dianping initially thought of many ways to deal with group buying, such as restrictions on payment tools and public opinion warfare.
But think about it now, even if they succeeded at that time, and were lucky enough to eat up part of the group buying market, how could they possibly withstand the entry of group buying into Douyin this time?
As for the reputation of the game which was restarted twice, it is even worse.
They failed to succeed in the group buying war, and were later restarted once to do food delivery. They were restarted again when Alipay wanted to integrate its functions.
Now, the moment group buying was connected to Douyin, it has completely become a fad.
At this point, the sniper war that Ali had been planning for a year came to an end. Zhang Xuhao was like a god, accurately predicting the time when the war would end.
But it was settled, and the result was very different from what they had imagined.
The entire Alibaba army launched the attack, including its own projects and godson projects, but they all rushed in. As a result, they failed to beat the group buying, and all the projects were defeated.
But before Ma Yun could get angry, another piece of news came, making his scalp numb.
"Boss, a manager from the group buying business department went to Gree today."
"Grey?"
"Yes, Dong Mingzhu received us personally. We visited the assembly line and factory in the morning, and in the afternoon we focused on looking at several new products that Gree will be launching later."
(Did you know that Alipay also has short videos? It is really as hardworking as Laocuo. I am crying. Please give me a monthly ticket.) (End of this chapter)
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