Chapter 585: The war in the food delivery industry is raging At the end
of the year, light snow.
Wanzhong Shopping Mall is currently holding Spring Festival promotions and, in conjunction with the Group Buying New Year Goods Festival, has launched a variety of discounts to boost sales.
Starting from the 25th day of the twelfth lunar month, the daily passenger flow has doubled.
During this period, Ele.me launched a large number of offline advertisements, and its superior delivery speed squeezed out fast-order meals, making them untenable.
At this time, the quick ordering center returned to Kyoto from Shanghai and strictly guarded against Baidu Nuomi's takeaway.
Secretly, more investors began to contact the entrepreneurs of these food delivery platforms, intending to join the battle.
In August 2009, Alibaba launched a website called Koubei.com.
After investing in Lashou, the Koubei project was never continued.
But this time, Boss Ma plans to restart Koubei.com.
Like group buying, Koubei.com is also a group buying platform.
The operating model is to boost sales through group buying, offer large discounts, allow consumers to get discounts, and allow merchants to make small profits but quick turnover.
However, his business scope is narrower than group buying.
Boss Ma's move to restart Koubei.com is actually a preparation for entering the food delivery industry.
On the third day after Koubei.com was relaunched, Koubei Takeout was officially launched. Although there was no big advertising or recruitment of riders, the news still caused a great shock to the takeout industry.
On the other hand, Baidu also reorganized the structure of Nuomi.com and provided a large amount of funding.
It is said that after this wave of structural reorganization, only a small number of people were retained in Nuomi.com's original group buying business. After all, they did not have much business to do under the nose of group buying.
What about the rest of the people? They were all assigned to the takeaway business group.
In other words, although Baidu is just trying it out, it is still a serious try.
The one that suffered the most was the quick-order food that gained momentum the fastest.
They went deep into Shanghai, but their business hit a bottleneck because the delivery time was too slow and the estimated delivery time was inaccurate.
Moreover, after spending a lot of money on advertising and user subsidies, they found that the accumulated users were quickly lost because the user experience was so poor.
In addition, Baidu was stealing the business in the rear, and Kuaidian was dumbfounded for a moment, and then quickly transferred people back to stabilize Kyoto's business.
If Jiang Qin were to give his evaluation, it would be that they have the style of the Sui Xin Group back then.
"Jiang Qin, what are you doing recently?"
"It seems like there are two more companies under my name."
"What company?"
"One is a commercial marketing company called Nanshu, and the other is an information service company called Zijie Tiaodong."
The food delivery war has once again sparked a war in the O2O field, so major companies are paying special attention to the trends of group buying.
Jiang Qin is a man who is too good at planning. It would be fine if he took action, as everyone would know what he is doing. But the more he keeps quiet, the more frightening it becomes, as it always makes people wonder what he is doing.
After all, from the rise of group buying to the final victory, Jiang Qin had laid foreshadowings in every link that were as powerful as mine explosions.
So even though the group buying has not come to fruition yet, maybe he has already prepared everything for the future.
It was as if a game of mahjong had just begun and he had already hidden the cards and was about to reveal them one by one.
If you compete with him in the same field, you won’t be able to withstand even a slightly higher blood pressure.
"What does this Nanshu Business Marketing Company do?"
"It should be the ground promotion department before group buying, which has been split off. It is of the same nature as our Alibaba's central supply. I would like to call it the South Camp."
"What about the knot jumping?"
"Its nature is that of an information service company, and its main business should be algorithm research, as well as some technical development and application."
Since the end of the group buying war, the second batch of ground-based sales staff hired by major websites have been laid off again.
After all, if even the website is going to fail, there is no need to keep this grassroots department that runs the market.
At the time, there were rumors that the group buying promotion department was going to be disbanded, which made everyone feel insecure.
However, with the continued rollout of daily specials and the establishment of the supply chain, the field marketing department has new things to do, and they feel a little more at ease.
Fortunately, I am still useful and will not be abandoned for the time being.
But what these field promoters did not expect was that when all the group buying businesses were approaching maturity, Jiang Qin would directly lead them to set up a commercial marketing company.
Some of the top sales representatives even made it directly to management positions in this structural adjustment.
The remaining Star, Diamond and Platinum members also became small leaders within the company, with countless younger brothers under them.
These younger brothers were the ones who were laid off after the group buying war.
What others think of as disposable sales pitches are shining treasures in Jiang Qin's eyes.
Mobile Internet business has just started and will subvert more traditional industries in the future. If you want to make in-depth layouts and expand the ecological chain, a strong ground-based iron army will definitely be a sharp knife.
This concept comes from practice, because the fact that group buying has been able to reach its current level also relies to a certain extent on strong ground promotion.
In Jiang Qin’s own words, door-to-door sales are like martial arts, and no one can stop him.
At the same time, in a high-end office building in Shanghai, the newly rented office of Ele.Bu had just been cleaned up and officially put into use.
In Mr. Zhang’s opinion, if you want to do your work well, you must first sharpen your tools. Therefore, the first step to obtain investment was to move out of the residential building where the company was first established and move to an office worthy of its status.
During this time, their staff increased to 136 people.
However, the office was changed, but the crisis also followed. After all, the entry of Alibaba and Baidu one after another represented that this track would completely enter a stage of fierce competition.
"Nuomi Takeaway has now taken over the business area in southern Kyoto and is currently expanding further south. Although fast-order food is developing rapidly, it feels a bit overwhelmed."
"It's Baidu after all..."
"Koubei Waimai has also received funding, and they have Alibaba's powerful information team behind them. Although Lashou.com is gone, the original team's elites should have joined Koubei.com."
"Ali is also very fierce, what should we do?"
In the headquarters office of Ele.Buy, the atmosphere began to take on a grim tone as discussions began to escalate.
After all, big companies do have some influence. Baidu is okay, the sense of oppression is not that strong, but the sense of oppression from Alibaba is really strong.
Boss Ma, in particular, has been very active in recent times, attending meetings and giving interviews everywhere, and appearing on TV and in newspapers.
He has excellent public speaking skills and is also adept at coming up with inspirational speeches.
In fact, 80 percent of young entrepreneurs in China have always taken him as a role model.
It is normal for them to feel insecure when you ask them to compete with role models.
However, Zhang Xuhao and Chen Jiaxin were not that nervous.
They have been in contact with Tencent recently. As long as they can get funding from this company, such a big company may not be scary.
Zhang Xuhao has this idea because of his deep inner confidence.
He is a second-generation rich man and is relatively young. People like him may not cry out in pain even if they hit their heads against a wall. How could he feel scared before the fight even starts?
The reason why Chen Jiaxin was not nervous was even simpler. She really felt that big factories were not scary.
Because she had witnessed a person who quickly broke through the siege of a large company with in-depth layout and constant encirclement, and then beat everyone back and made them silent.
"Don't be nervous, just continue with your daily work. We have been doing online food ordering for two years and have more experience than the big companies..."
"Moreover, Mr. Zhang is currently in contact with Tencent. We are not fighting alone."
"Koubei and Nuomi haven't even recruited all the riders yet, but we have already optimized our system, and the dispatching efficiency is higher. Now we have to make up for this time difference."
"The business areas in Hangzhou and Jinling have been established. The next target cities are Jiangcheng and Qindao..."
For the annual meeting of "No Hungry", Zhang Xuhao flew to Shenzhen, and the entire meeting was hosted by Chen Jiaxin.
As a marketing general of Dianping.com, Chen Jiaxin has led a team of thousands of people, so it is natural that she can handle the team of a hundred people of Ele.bu with ease.
They don't plan to take a holiday this Spring Festival.
Just like what I said just now, what they want to take advantage of is this time difference.
After the meeting, Chen Jiaxin pushed open the door to the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted her eyes.
She knew that as long as Zhang Xuhao could get Tencent's support and investment this time, he would be able to become successful after the new year.
When they were working at Dianping, they looked down from above.
Volkswagen is an old lifestyle service website with a financial sponsor. When it first entered the group buying market, it really felt like no one cared about it.
But this time, she didn't need to look up when she was hungry. Facing the wolves in front and tigers behind made her feel even more excited.
"Ziqing, have you seen the boss?"
"What's up, Mr. Tan?"
"New news, Alibaba has restarted Koubei.com."
Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it could take off?"
Tan Qing nodded: "Koubei.com has also launched a food delivery business. In addition to Nuomi.com and Volkswagen's investment in Ele.me, I guess we will have to compete with these three companies again this time."
At this moment, Ma Yubao came in from outside: "Mr. Tan, the boss is on the fourth floor."
"What did you do on the fourth floor?"
"The little train that lights up when it starts."
"?"
After Wanzhong Shopping Mall was built, Jiang Qin rented another floor of office here and claimed that he and He Yijun would be good neighbors for life.
So the fourth floor that Ma Yubao mentioned is the entertainment area of Wanzhong Shopping Mall. On the left is the game city, on the right is the children's playground, as well as KTV and various experience stores.
At this time, Jiang Qin was driving a small train, taking a group of children around the mall.
Soon, the circle was over and he made thirty dollars.
The children got off the bus one after another and were picked up by their parents.
"Mom, I want to sit here again."
"Don't sit down. Go home and do your homework. You have to study hard to become a useful person in the future. Otherwise, you will be as useless as that uncle and do this kind of undignified job."
"?"
Jiang Qin was checking the coins in his hand, and his mouth twisted when he heard this.
But before he could open his mouth, Tan Qing came up to him and talked about the reputation.
"Uncle Ma is still ruthless."
“The local life area is really important to them.”
"We will arrange training for the field sales team after the New Year. We need to increase the intensity. We need to do our business, but we cannot neglect our martial arts training."
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(End of this chapter)
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