Chapter 704 I will reshuffle the cards
The number of private cars is huge and the growth rate is extremely fast. The entire market is like a domino, and it instantly fell to Didi.
At this time, Jiang Qin was in Linchuan, having dinner with several city leaders.
"Director Liu, I'll have a drink with you. Thank you for your help."
"Mr. Jiang, you are too polite. For five years, Linchuan and Pintuan have gone through ups and downs together. I hope that the future will remain the same."
"Of course. No matter where Pintuan goes in the future, Linchuan will always be Pintuan's home."
Jiang Qin drank the wine in the glass in one gulp, his expression full of sincere gratitude.
The evaluation for Didi's nomination for the "Energy Conservation and Emission Reduction Technology Innovation Award" was completed long ago, and they were already on the recommendation list before the wedding started.
But the problem is that awards for energy conservation and emission reduction need to be supported by data.
This doesn't mean that if you can save energy and reduce emissions, people will give you a prize. The problem Didi faces is where to start and where to generate the data needed to participate in the election.
It doesn't work in Shanghai, it doesn't work in Kyoto, the only one who has the courage to help Jiang Qin set a precedent is Linchuan.
Because of the five years of unity and cooperation, only Linchuan was willing to trust him.
It’s quite interesting to talk about this. Although Jiang Qin is from Jeju, he is a young entrepreneur from Linchuan, both to the public and when CCTV reports on him.
So for a period of time after the wedding banquet, newspapers and television throughout Linchuan were helping to build momentum and frantically promoting energy conservation and emission reduction. In the shortest possible time, a green whirlwind with the theme of "environmental protection" was set off, and all kinds of green economy posters were posted on the streets.
From the public's perspective, Linchuan has entered the era of environmental protection, and Didi is just one aspect of it.
Linchuan is a heavy industrial city and a city rich in mineral resources. Under the wave of transformation, it is not surprising that it vigorously promotes environmental protection work.
It withstood the pressure with the help of green reforms, pioneered private car operations for Didi, produced data, and won awards.
This is a huge favor, but it is also a huge fortune for Linchuan.
In the future, when someone looks back on this incident, Didi was simply complying with the needs of urban development and working with private car owners to promote green travel.
There is a Pizza Hut in Nanshan and there is a guide in Linchuan.
Yu Tai from Experimental High School was one of the first private car owners to join Didi's operation. He had complained when reading newspapers before, saying that the government had no real work to do and just kept shouting environmental protection slogans every day. It would be better to print fewer newspapers.
But he probably hasn't understood the relationship between Linchuan's promotion of energy conservation and emission reduction and his part-time job at Didi to pay for his father's hospital bills.
Some things are in line with the times and at the same time they are creating an era.
By the way, Jiang Qin's entrepreneurship seems to have always been accompanied by various titles...
When Zhihu promoted itself to other schools, it used the name of work-study program. Later, when it promoted itself in Linchuan City, it used the university endorsement of LinDa Study Star.
Now, in order to get the Transportation Commission to agree to private car operations, he chose energy conservation and emission reduction, and low-carbon environmental protection.
Sometimes the name is not important. You understand what I want and I understand what you want. As long as it makes sense in name, we can do it.
The country will certainly introduce more detailed supplementary regulations in response to the rapid development of the taxi industry, but there will always be a serious lag between regulations and development.
Didi had enough time to take over the market during the period when the regulations were not yet issued.
And when the market is unified, if the state issues orders to regulate the industry, that will be Didi’s own business.
At the same time, Cheng Wei came out of the office at the headquarters of the Transportation Commission with a staring look in his eyes, and his mobile phone had received a lot of WeChat messages.
"Did you know that Didi is now operated entirely by private cars?"
"Old Cheng, I got a private car from Didi!"
“Is Didi’s behavior in compliance with regulations?”
"Mr. Cheng, it seems that your taxi market is going to be reshuffled by Didi."
The greatest unfairness between people is information asymmetry. It is as if ordinary people are still lamenting the development and progress of society, but people in the same business circle have already learned a general idea of the whole story through various channels.
The fact that Didi used the public welfare name of energy conservation and emission reduction to get the Transportation Commission to tacitly approve its hiring of private cars was clearly known to everyone in the circle within just a few days.
What a fucking dog!
What the hell is the second half of the taxi war? Jiang Qin reshuffled the entire track after he left the field. Now the race has started again from the beginning, and he has an absolute advantage. Surprising? The market is occupied by you, so let's change the market!
If you think about it from another angle, it's not that Jiang Qin was late because he wanted to give Mrs. Jiang a wedding, but that the entire track was waiting for him to finish the wedding and reopen...
Cheng Wei and Chen Chuanxing remained silent.
When they knew that Didi was secretly developing in Linchuan, they thought they had anticipated Jiang Qin's tactics and guessed that he wanted to surround the city from the countryside.
To put it bluntly, they were trying to distract attention in Shanghai and Kyoto, cover up his development in second-tier cities, and then surround him.
In their opinion, Jiang Qin's move was a bad one, because considering the speed of Uber, it would not leave him enough time.
But it was not until this moment that they realized that Jiang Qin had experimented with private car operations in the Linchuan Municipal Government, participated in the energy-saving and emission-reduction scientific and technological innovation selection, and then used this as a reason to convince the Transportation Committee to acquiesce in his operations.
They had thought about the private car operation model before, but never found a way to convince the relevant departments to make an exception. But now they understand what it means to have a title to get things done...
So, from November before the New Year to March now, Didi's crazy advertising in Shanghai and Kyoto suddenly made sense.
Because consumers in these two places are already familiar with the Didi brand.
So when Didi used private cars to directly tear into the market, all the accumulated and suppressed forces in the early stage exploded at this moment.
The emperor of O2O field is back.
In the following two days, the headline "I work part-time as a Didi driver and earn over 10,000 yuan a month" has received over 100,000 views.
This news... sounds familiar.
They seemed to have said the same thing during the takeout war.
Hey, look, there is a place where it should have been written as Didi but it was written as Pintuan Waimai. This must be the repost of the soft article from last time! But such a soft article, with the blessing of traffic from all platforms, attracted many private car owners to flock to it.
The online taxi-hailing track has been broken.
The online car-hailing track has officially opened.
Because it involves an undefined gray industry, Didi cannot use conventional promotional methods.
For example, you can come to Didi to be a part-time driver, or Didi sincerely invites you to become a driver. This kind of thing is not allowed.
Just like Alipay in 2004, it continued to develop without a license, but it could not advertise openly.
But headlines are not advertisements, they are news, and at certain times, news has far greater promotional value than advertisements.
The number of Didi registrations soared, as if it had opened its bloody mouth, showing an overwhelming attitude towards Uber.
"Foreign Internet companies cannot survive in China. This is a truth, and no one is an exception."
"Uber? That sounds terrible. Do you know how to name it?"
"What's that American's name? Tesla, right? He looks like he hasn't woken up yet. How can he compare to Yanzu?"
"Oh, Travis? Tsk, tsk, tsk, that name sounds like a sled dog."
"What? You don't allow me to mock our competitors because it will damage our international image? No, he is just a nobody. He is just a toy!"
After Didi took over Shanghai and Kyoto at full speed, an uncensored interview clip was leaked, which triggered an extreme ridicule.
Before Travis had time to get upset, he received a document from the group.
"Dear Mr. Travis, I will not buy out 60% of your shares and let you cash out. I will love you till the end."
“…”
Perhaps because of the hot market, the spring time goes by very quickly.
Even though Bibi and Kuaidi have no so-called endorsement, they have still started the part-time operation model of private cars in Shenzhen and Hangzhou in the name of Tencent and Alibaba. Their main goal is energy conservation and emission reduction. Even if you don’t acknowledge my energy conservation and emission reduction, I will still do so.
They may be at risk of being rectified, but if they hesitate at this time, the entire market will be lost.
As a result, the operating model of cooperating with taxi companies to rely on private car owners gradually began to emerge.
But Uber's luck is not as good as that of Bibi and Kuaidi.
They were also rapidly expanding their staff and recruiting private cars to join the operation, but they soon received a warning letter from the local transportation committee, accusing them of operating illegally and demanding immediate rectification, otherwise they would be severely dealt with.
Uber's start in the domestic market was legal, and the fleet it hired and the car dealerships it signed contracts with all went through review procedures.
It was the only dominant player before, but it was impossible to sanction it openly. But now it has entered a gray area, and there are too many ways to sanction it.
Travis sat on the rooftop of the China World Hotel, looking at the darkness coming from all directions, and suddenly realized that Jiang Qin was pulling him into a completely unfair market competition.
As local taxi brands, Bibi and Kuaidi seem to have a chance to catch up, but Uber seems to be strangled by a mysterious force from the East.
(End of this chapter)
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