Chapter 72 Marrying a Capable Bunny, Being a Happy Dog
Looking up again, Wen Yanyu was still talking to him, but she was clearly exhausted and looking a bit listless.
Fu Hanchuan lowered his eyes, concealing the complex emotions within them.
never mind.
None of that matters.
Another hour passed between the two of them, and all the information was sorted out.
After a round of conversation, I learned that Wen Yanyu was quite adept at handling these things.
I remembered what that doctor said: you have to make patients feel that they are valuable and helpful to others, and it's best to keep them appropriately busy.
Fu Hanchuan naturally began to talk about the recent marketing.
In recent years, the economic downturn has affected all sectors, including food and luxury goods, which have also begun to experience some problems.
Wen Yanyu took a sip of juice, thought for a moment, and suggested, "We could do a collaboration, do some joint designs, or release some co-branded merchandise to stimulate consumption."
"Find a celebrity to endorse the product?" Fu Hanchuan frowned as he thought of those celebrities whose careers had collapsed and those who suddenly had scandals.
“Not a celebrity.” Wen Yanyu shook her head. “They’re anime and virtual characters.”
Fu Hanchuan: "?"
Wen Yanyu put down the juice.
Having held multiple jobs, he discovered while traveling through various worlds that making money in the world of anime and manga... is really easy.
Especially in his world, where the internet is advanced but the world of anime and manga is still in its infancy and has not been fully developed, and where no brands have collaborated with novels, anime, or games, it's like a huge piece of cake waiting to be made.
It's easy to guess that Fu Hanchuan, with his arrogant personality, is someone who knows absolutely nothing about anime and games.
Wen Yanyu immediately opened her laptop browser and randomly selected a few articles to give men a simple explanation.
“We can collaborate with the people behind these games, anime, or novels. For example, with the breakfast bread and novels under the group, we can find an artist to design a piece that features popular characters from the novel interacting with these flavored breads, and then make it into merchandise to be placed inside different flavored breads.”
"If these peripheral products are mass-produced, the cost is extremely low, while the profit margin is huge. We can gain exposure and profits through the popularity of the novel, and they can also gain substantial profits and new exposure through revenue sharing. Who wouldn't want a win-win situation? The same applies to games and anime."
"The target audience for these three items is young people, and the main consumers are also young people. Although the overall GDP is declining, spiritual and emotional needs are always needed by everyone, regardless of the era."
"They might think that it's a bit expensive for me to buy a cup of milk tea for 25 yuan, but if it's 30 yuan plus some merchandise of my favorite characters, it's a steal. In addition to regular merchandise, I can also put some limited edition merchandise on the shelves."
"It would be best to train employees to recreate the atmosphere or scenes from games, anime, and novels, which could increase the brand's appeal to consumers."
Wen Yanyu stared at the computer screen, speaking to Fu Hanchuan in a slow and unhurried manner, completely unaware of the increasingly complex look in the man's eyes.
"For affordable luxury jewelry or cosmetics, we can talk to our partners and ask them to add some accessories to the characters that match their personalities, in order to stimulate the audience's desire to buy."
“We can also design some new styles for each character. These new products can be sold as character-themed accessories, making people feel that the dimensional barrier has been broken and that they can personally touch their favorite characters. When the economy is in a slump, people are more willing to pay for emotional value.”
"In terms of price, we can reduce it a bit based on cost. The main thing is to establish brand awareness first. Once we have brand awareness, everything else will be easier to discuss. We can also use appropriate scarcity marketing."
Wen Yanyu spoke with great ease about the things she had often done when she was in business in various worlds.
At the very end, another sentence was added.
"However, these consumer groups are mainly young women. Today I saw a new cosmetic gift set in the document, and the promotional text in the document was very clear."
"A set to seduce men, making them unable to forget you. Only beautiful girls deserve to own it. Your boyfriend will choose this and that if he loves you."
Wen Yanyu's lips twitched, and she complained with a heavy heart: "I think the copywriters need to be retrained. This is so disrespectful. The main target audience for jewelry and cosmetics is women, so why does the advertising have to involve men?"
Such outrageous advertising slogans would never have passed the review of his previous companies. If they were actually presented to him, he would probably reject them on the spot.
"These promotional slogans look really, really bad. To put it more seriously, they show no respect for real consumers and the target audience wasn't seriously researched when they were designed."
"And don't force cuteness and elegance onto women. There are so many compliments, so why did you only use these two in seven campaigns? Girls can be cute, of course, but they can be more than just cute. Beauty comes in many forms. These campaigns are too one-dimensional and don't feel good."
Wen Yanyu couldn't help but bring out some of her old professional habits from when she was a boss, and started commenting on the proposal.
"From any perspective, I think the planning team's professional competence and quality are questionable. They completely failed to consider the brand's image and future development. Is it because they simply don't care, or did something unexpected happen before creating the promotional copy, affecting their normal brain function?"
"How did this thing manage to get through so many layers of review and end up here with you...?"
After saying that, he suddenly realized something was wrong.
Wen Yanyu looked dejected and cautiously glanced at Fu Hanchuan, saying guiltily, "Sorry, did I say too much?"
"It's alright." Fu Hanchuan said thoughtfully, "Your suggestion and ideas are very good and highly feasible. I will discuss it with them as soon as possible."
“I share your opinion on that advertisement, and I will send it back to them for them to redo.”
Upon hearing this, Wen Yanyu breathed a sigh of relief.
I accidentally said too much, and I thought that a power holder like Fu Hanchuan, who is on the extreme side, would dislike my "overstepping" remarks.
Fu Hanchuan closed the documents, and for some unknown reason, he instinctively moved closer to Wen Yanyu, gently rubbing his face against hers like a puppy.
Having developed muscle memory through her own system, Wen Yanyu subconsciously turned her head and kissed the man on the cheek.
A kiss followed.
The two of them were stunned at the same time.
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