Chapter 185 Advertise on TV

Lin Wanxia pointed to the steamer in front of her: "If you like this feeling, we can leave the pot, if you don't like it, we can put it on..."

She pointed to the small table in the corner, "Steam it there, and bring it over when it's done. This way, the guests can see how the ingredients are made and avoid being suffocated by the hot steam."

He Yucheng thought for a moment and said: "The service is indeed impeccable. But the ingredients are not good. It can't support the price."

In other words, it's just steamed seafood.

It's not a special feature.

Chen Manshu disagreed with him: "Why not? We don't only have steamed seafood. We also have fried, stewed, and many kinds of fresh seafood! Just seafood can fill a table."

He Yucheng said faintly: "As long as you have money, you can buy seafood everywhere."

Chen Manshu crossed his arms and said: "You are arguing!"

He Yucheng stopped talking.

Lin Wanxia didn't say anything either, mainly because she could hear that Chen Manshu's rebuttal was not confident enough, which meant that she also felt there was a problem.

Lin Wanxia is not a businessman. She was not before she wore it, and she is still not considered a businessman now.

She thought for a moment and asked Chen Manshu: "Do you mean that we are not unique enough?"

Chen Manshu hesitated and nodded: "It's mainly because it's not enough to match our pricing." She pointed to the big lobster on the table, "For example, this lobster is delicious and big enough. But it's not so big that you can't find it anywhere else, and it's not so delicious that you can't make it anywhere else."

Lin Wanxia understood.

The waiters were in another room.

Lin Wanxia and the others were quiet, and the sound from next door came over.

"It's delicious! I didn't expect seafood could be so delicious."

"It's OK! I still prefer these dishes. Look at the oil and meat, so satisfying."

"That's why we are poor. Who would lack this little bit of oil and meat for the rich? What they eat is freshness and scarcity."

"What's scarce about seafood? The seafood we ate in that five-star hotel during training is scarce, right? I haven't seen many of them."

"..."

Lin Wanxia listened to the discussions of the waiters and thought thoughtfully: "So either we have to have a unique taste, or have rare ingredients?"

"That's about right!" Chen Manshu said.

He Yucheng didn't say anything, but looked at Chen Manshu with admiration.

Lin Wanxia picked up a shrimp and put it in her mouth.

The shrimp was very tender, and it had a sweet taste if you tasted it carefully.

An idea suddenly came to him: "I don't know how to make seafood unique, but it should be possible to make the ingredients unique and fresh enough."

Chen Manshu put down his chopsticks: "Can you elaborate?"

"You see, the transportation and communication are not developed enough now. The seafood eaten in this city is mostly local seafood. What you eat in ordinary hotels is nothing more than seafood that can be bought in the market. But what if we can supply non-local seafood? For example, Arctic sweet shrimp, live salmon, etc.

And then home-cooked dishes are only side menus. Our main menu is seafood. Every day, the main seafood is opened in a blind box, and the recipes for other seafood are posted. For example, steamed sea bass, spicy fried clams, etc. If it's common seafood, we'll compete on quality. If you don't like light dishes, we can also make grilled fish."

Chen Manshu nodded, "That's a good idea. Since we're doing seafood, we should specialize in seafood and make it in various ways. At least we should have all the seafood that this city doesn't have. As far as I know, there's no grilled fish here?"

He Yucheng frowned and instructed Chen Manshu, "Be more ladylike." He turned around and asked Lin Wanxia, ​​"What does it mean to open a blind box?"

Lin Wanxia: "..."

He slipped his tongue.

Chen Manshu simply ignored the word "ladylike" and explained, "It's a lottery. But it's a more special lottery. There are a bunch of boxes of the same size and cover, with the same type but different models of things inside. You get whichever you draw with the same amount of money. What

Xia Xia said about opening a blind box is just an analogy. We don't accept advance reservations or orders for seafood that is not available in this city or even in the province. We have whatever we have every day. Today it may be Australian lobster, tomorrow it may be Norwegian salmon, and the day after tomorrow it may be eel rice."

He Yucheng, a rich young man, is of course not unfamiliar with the examples Chen Manshu cited, but: "Transnational seafood? Can you guarantee its freshness? Or to put it bluntly, can you really get it?"

As far as he knows, taking a plane in the mainland is now restricted, and you can't take it just because you have money.

You also need to have a certain social status, just like the sleeper berths on the train.

Lin Wanxia said decisively: "Yes!"

What is the golden finger used for? !

The answer is cheating.

"Okay. The menu and positioning are clear. Let's ask someone to calculate the opening date, and it will be determined tomorrow. The next agenda is publicity." Chen Manshu humbly asked He Yucheng for advice, "Mr. He, do you have any good suggestions?"

He Yucheng said lightly: "Don't you know what my suggestions are?" and rejected it.

Chen Manshu turned to Lin Wanxia to explain: "The second generation of rich people is not short of money. His publicity plan is two words: spend money."

Lin Wanxia's mouth twitched.

It is indeed the style of a rich kid.

She also humbly asked: "What do you think?"

They are all better at business than she is, so she doesn't need to make plans for marketing, right? !

"My opinion is that we can't save money. It's impossible to do marketing without spending money. What I mean is to put ads on TV or newspapers. Our target is rich people, so of course we can't do the kind of promotion that distributes flyers on the street for old ladies to get free eggs."

The advertising phenomenon was not serious in 1983. There would be a few ads inserted in the middle of TV dramas, which was interesting to watch.

But the ads in 1983 were really tacky.

Lin Wanxia nodded in agreement, "You decide."

"What I mean is, we should try to reduce expenses as much as possible when we just start the business. It would be best if we can advertise in newspapers or on TV for free."

Chen Manshu stared at Lin Wanxia when he said this.

Lin Wanxia looked puzzled, "There's no use looking at me. I don't know anyone at the TV station or the newspaper."

"No, you know them."

Lin Wanxia: "???"

looked confused.

"I saw you on the news on the hotel TV last night." Chen Manshu said with a faint blush on his face.

Lin Wanxia was even more confused, "Why did you blush when you saw me on TV?"

Chen Manshu couldn't say that he was distracted by seeing her on TV and was "punished" by a domineering boss who was dissatisfied with the challenge of male dignity.

"Excited. I'm proud to have a friend like you."

Lin Wanxia: "..."

She reacted quickly, "You want me to recommend our seafood restaurant when I'm interviewed?"

"How deliberate is that?" Chen Manshu waved his hand, "You just need to mention your desire to start a business when you're interviewed, and you have to say that you want to open a seafood restaurant in response to the country's call and to help the fishermen get rich." This site