The 111th Institute of Xiao Town was instructed by the Science and Technology Commission to develop civilian products through self-reliance, so Colonel Xiao used his brain a little to come up with matte frosted paint and color-changing paint for cars.
These two items are still high-end products for mid-range cars and above. Ordinary people who want these two new things may have to go to a modification factory to change the paint.
Xiaozhen's Hongtu Innovation Industrial Company received its first batch of orders worth 3 billion yuan in December, and half of it was handed over to the higher-level Science and Technology Commission after tax.
As soon as the money arrived, Xiao Zhen paid the tax and directly transferred 1.1 billion to the account of the Science and Technology Commission, directly targeting Director Zhang at Petrochemical. Is this money so easy to make?
Of course it is easy to make money. If you have a product with international patents and no similar competitors, there will definitely be a market.
After the first shot of Hongtu was fired, the E-tron, Daxia and Ssangyong, which used matte paint and color-changing paint on the entire series, will join hands to present the slightly modified mid-range and above models at the "Shanghai International Auto Show" in mid-January at the Shanghai Pudong International Exhibition Center.
Hongtu Innovation Industrial Co., Ltd., as a cutting-edge automotive paint supplier, will also participate in this international auto show.
Of course, many joint venture car manufacturers are also included, and the world's top ten automobile groups will participate.
Yige now has two major joint venture car manufacturers in China, Changan Yige and FAW Romeo. Originally there was also Nanjing Luofu, but the domestic parent company of Nanjing Automobile was poorly managed and was reorganized into Luofu (Nanjing) Company.
At that time, An Yong will be the main speaker at the Shanghai International Auto Show to present PPT. These guys are good at research.
The first version of the PPT had a township enterprise style, and the pictures had burrs when enlarged.
Because it is a civilian product, it is possible to recruit people from the society. Xiao Zhen directly asked the Human Resources Department to recruit several double-first-class university students.
Xiao Zhen made An Yong and the others stand in a row with the newly recruited college students, and personally prepared a commercial bragging PPT for them with the theme of "Let the Dream Suffocate!" and "Hongqi Wipes the World".
An Yong and other scientific thinkers finally understood why a simple product introduction would use 3D modeling, and why new graduates from the directing department of the Shanghai Theatre Academy would be used to shoot promotional documentaries on film. Xiao Zhen also personally composed a series of interludes similar to war songs.
The advertisement for Hongqi car paint has been launched on all channels of Columbia Phoenix Media on December 28, mainly on CCTV, Dragon TV and Phoenix Chinese Channel in mainland China.
The Hongqi car paint advertisement is not very stunning, but its advertising music and presentation format are very trendy. The war song music alone attracts people's attention to the advertisement.
As soon as the advertisement was broadcast, almost all automobile manufacturers, big and small, in the world knew that the world's idol young scientist had developed two incredible high-end truck paints.
All mid-range and above cars under the Yige brand have launched new products with matte paint and color-changing paint.
Matte paint is used on high-end luxury cars, which directly creates a luxurious and high-end product at first glance.
When the advertisement of the super sports car Venom with color-changing paint was released, sports car enthusiasts all over the world went crazy. It was so trendy and fashionable.
Other supercar brands had to follow suit and adopt color-changing paint, and luxury high-end cars also followed the supercar manufacturers and adopted matte paint. Both types of car paint have become standard for these two categories of high-end industrial products.
On December 31, Xiao Zhen was invited to participate in a large-scale cultural and artistic event held at the China Millennium Monument. Xiao Zhen sang solo "Pearl of the Orient", "Young China", "As Wish", "Dragon Scales of Heaven and Earth", and "I Love You China" in succession.
Xiao Zhen arranged a total of 2,000 people wearing red Hongtu work clothes and holding red flags, but the flags and work clothes had the Chinese and English slogans "Hongqi wipes all over the world".
In order to get this half-hour exposure, Hongtu Innovation sponsored the event organizing committee with a huge promotion fee of 15 million?
Xiao Zhen has always been ruthless and extravagant in publicity. Starting from January 1, 2000, this guy contracted bus body advertisements and LED and static large T-shaped billboards in airports, ports, bus stations, and the most prosperous commercial centers in major cities across the country for a quarter.
It can be said that anyone who pays a little attention to outdoor advertising will feel that their vision has been occupied by Hongtu Innovation’s “Hong Paint Wipes the World” overnight.
Xiaozhen spent a huge amount of 200 million yuan on advertising for this, not to mention TV advertising and Internet advertising, which were completely overwhelming.
The same thing has been going on for a month in the world’s major international metropolitan areas.
"Xiao Zhen, are we spending too much on advertising?" Lao Qin felt a little distressed about the 500 million yuan advertising fee.
"Senior Official Qin, if Hongqi wants to become a must-have for luxury cars, it must first become an internationally renowned brand. Do you understand?
You are still worried about spending too much. Let me tell you that on January 18, our Hongtu Advertising’s dynamic LED advertising in the elevator cabin will be unveiled in Jiangsu, Zhejiang and Shanghai. All elevator cabins in the entire Jiangnan region will have our Hongqi advertising.
Just wait until your hands cramp from counting money, and Hongtu Advertising will be changed to Hongtu Media.
We will allocate another 300 million to immediately install our advertising terminals in all office buildings and luxury apartment elevators near you and in the Pearl River Delta.
Believe it or not, if the 700 million we invested at the end of January is tripled and the income is paid into the account, you won't have to worry about delaying the construction of Phases 2 and 3 and the Hongtu Family Commercial District. "Xiao Zhen said calmly.
"I'll listen to you on the business side!" Lao Qin said
"That's right. How many of the panda dolls with red vests that I asked you to prepare have been produced in Yiwu?" Xiao Zhen asked him.
"Two million sets have been produced. Are they really going to be distributed for free?" Lao Qin asked.
"Of course!" Xiao Zhen said directly...
After more than half a month of carpet-style bombardment, the five-day Shanghai International Auto Expo opened on January 18.
The first day was the official launch of the brand under the E-Ge Automobile Group. The matte paint of high-end cars is twice as expensive as piano paint.
The Venom color-changing paint version was officially released in the afternoon, and 24,000 orders were received on the spot.
The next day, the theme press conference of "Hong Paint Spreads All Over the World" was successfully held, and then Hongtu Innovation Industrial Company signed a contract on the spot with a total amount of US$1.8 billion.
The world's main luxury car models, supercars and sports cars of major brands, and large-scale modification chains are all available. This is a standard product, just like you must install a Windows graphics system when using a home computer. It is a standard product that must be installed.
Hongtu's innovative automotive matte paint and color-changing paint, two key products, became the first hot words and hot brands of the new century and became popular all over the world.
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