Xiao Weiyi stood in front of the huge floor-to-ceiling windows, overlooking the bustling streets of Milan. The tablet in his hand displayed the sales data of Star Jewelry in major markets around the world.
Although she has achieved remarkable results in the developed markets of Europe, America and some Asian countries, she has already set her sights on a wider world - Africa and South America.
These two regions have huge consumption potential and unique cultural heritage. If they can be successfully developed, the influence of the Star Jewelry Alliance will achieve a qualitative leap.
A week later, Xiao Weiyi arrived in Johannesburg, South Africa.
As soon as she got off the plane, she felt the unique enthusiasm and vitality of this country.
However, before she had time to fully experience the city, she faced her first challenge.
The local jewelry import tariffs are extremely high, which greatly reduces the price advantage of Star Jewelry.
Xiao Wei visited local business leaders and government officials non-stop, trying to find a solution.
At a business dinner, Xiao Weiyi met Mbaso, a famous South African mining tycoon.
Mbaso showed great interest in Star Jewelry, but he also pointed out bluntly: "Ms. Xiao, your jewelry is indeed exquisite, but in South Africa, cost control is the key.
If the tariff issue is not resolved, it will be difficult to promote it on a large scale.”
Xiao Weiyi responded with a smile: "Mr. Mbaso, I understand your concerns.
We can consider establishing a local processing and sales center in South Africa, which will not only reduce tariff costs, but also create local jobs and promote economic development."
After hearing this, Mbaso's eyes flashed with approval: "That's a good idea. I can help you connect with the relevant government departments."
At the same time, the Old West Luxury Group also noticed Xiao Weiyi's movements.
Their agency in South Africa began to spread rumors, claiming that the materials of Star Jewelry were of unknown origin and posed quality risks.
After learning about this, Xiao Weiyi quickly organized his team to hold a press conference, invited authoritative testing agencies to demonstrate the testing process of Star Jewelry on site, and published a detailed material report, effectively refuting these false statements.
In Brazil, South America, Xiao Weiyi faced another challenge - consumers' preferences for jewelry design were completely different from those in the European and American markets.
Local consumers prefer jewelry with bright colors and exaggerated shapes.
Xiao Weiyi urgently recalled the design teams in Milan and Paris, and discussed with local Brazilian designers to launch a series of new jewelry styles combining interstellar elements with Brazilian local culture.
These jewels, which combine the mystery of the universe with the passion of South America, have been enthusiastically sought after by local consumers since their launch.
After two months of continuous efforts, Star Jewelry gradually opened up the market in Africa and South America.
Xiao Weiyi stood on the beach in Rio de Janeiro, Brazil, looking at the city lights in the distance, his heart filled with a sense of accomplishment.
But she knows that this is just the beginning and there will be more challenges waiting for her in the future.
After returning to the headquarters in Milan, Xiao Weiyi had no time to rest before he plunged into his new job - promoting the innovation of interstellar jewelry making technology.
With the growing awareness of environmental protection, sustainable development has become an important issue in the global fashion industry.
If Star Jewelry wants to maintain its leading position in future market competition, it must achieve technological breakthroughs.
Xiao Weiyi gathered the top scientists and engineers in the alliance to form a dedicated technical research and development team.
Their goal is to develop more environmentally friendly and efficient mining and processing technologies.
In the initial workshop, team members put forward various ideas but also faced many difficulties.
For example, although new cutting technologies can reduce ore waste, they place extremely high demands on equipment and significantly increase costs; while more environmentally friendly metal refining methods require a lot of experimentation and R&D investment and are difficult to achieve commercial application in the short term.
There are also differences within the family regarding investment in technological research and development.
Some members believe that Star Jewelry’s current market performance is good and that more funds should be used for marketing and business expansion rather than taking risks in technological research and development.
Xiao Weiyi argued at the family meeting: "We can't just focus on immediate interests.
With the development of the market and changes in consumer demand, technological innovation is an inevitable trend.
If we don’t invest now, we’ll be surpassed by our competitors in the future.”
In the end, her persistence was supported by her father Xiao Zhen and grandfather Xiao Zhengtang, and the family decided to allocate a special fund for technological research and development.
During the research and development process, the team encountered one technical bottleneck after another.
The biggest challenge is how to reduce energy consumption during mining and processing while ensuring the quality of jewelry.
Xiao Weiyi personally participated in the experiment and worked day and night with his team members.
After countless attempts and failures, they finally found a new low-temperature processing technology that not only effectively reduces energy consumption but also better preserves the natural color and texture of the ore.
The team also made significant breakthroughs in new metal refining methods.
They have developed a technology that uses biological enzymes to separate metals, which greatly reduces the use of chemical agents and reduces pollution to the environment.
These technological innovations have not only improved the quality and competitiveness of Star Jewelry, but also won high recognition from consumers and the industry.
The Interstellar Jewelry Alliance has once again become the focus of attention in the global fashion industry, leading the trend of sustainable development.
As the Star Jewelry business continues to expand, conflicts within the family gradually surface.
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