Xiao Duo preferred Xiao Weiyi to be the spokesperson for Huaguang's entire range of quantum communication products, and this idea became increasingly firm in his mind.
However, he knew very well that this was not a decision he could make alone. There were different opinions among various parties within the company, and there might also be different views among family members.
At a meeting attended by senior executives of Huaguang Company and some core members of the Xiao family, Xiao Duo decided to put forward his own ideas to test everyone's attitude.
In the conference room, the huge oval conference table was filled with people, and the atmosphere was a little solemn.
Xiao Duo cleared his throat and spoke first: "Regarding the choice of spokesperson, I have an idea. My eldest brother's daughter, Xiao Weiyi, is well known to everyone. She is already a queen in the global interstellar jewelry field and a leader in the domestic education and training industry. Weiyi Innovation Group has developed quite well.
Her image, ability, and influence are perfectly aligned with our Huaguang brand philosophy, and I believe she is an excellent choice as the spokesperson."
As soon as these words were spoken, a flurry of discussion erupted in the conference room. The head of the marketing department frowned and took the lead in raising an objection: "Director Xiao, although Xiao Weiyi has achieved remarkable success in the business world, she's not an entertainment professional. She lacks the broad fan base and buzz of celebrity celebrities."
The direction we discussed before was to find a superstar who could quickly increase the product's global popularity and sales. From this perspective, she doesn't seem to meet the requirements."
The head of the brand planning department fell into deep thought, and after a moment he said, "From the perspective of brand image building, Xiao Weiyi does have her advantages.
Her successful entrepreneurial image resonates with the high-end and innovative nature of quantum technology, and can bring a unique credibility and professionalism to the brand.
However, as the marketing department mentioned, rapidly increasing awareness may face challenges.”
Xiao Guangzong nodded slightly and analyzed calmly: "Father's proposal is reasonable. My sister's business achievements and personal image can indeed bring a different perspective to Huaguang.
But we cannot ignore the actual needs of the market. Spokespeople need to have strong eye-catching ability and fan appeal in order to attract market attention in the short term.
Perhaps we can consider combining her strengths with the influence of professional artists.”
Xiao Yaoyao blinked and said lively, "I think Sister Weiyi is great! But if we can combine it with some online and offline activities to let more people understand how she fits in with the product, we might achieve unexpected results.
Like I said before, we should organize a fan and consumer voting campaign and include Weiyijie as a candidate. This way, we can leverage her influence and increase brand exposure.”
At this time, Tang Jiaxuan also learned about the meeting and felt mixed emotions.
She knew that her status and influence in the family were indeed far behind Xiao Weiyi's, but she still held a glimmer of hope deep in her heart.
She hurried to Xiao Duo's office and mustered up the courage to say, "Uncle, I have also been working hard to prepare, and I have a deep understanding of quantum communication products. I am also confident that I can promote the products in my own way.
I know I still have a lot of shortcomings, but please give me a chance."
Xiao Duo felt a little sorry for Tang Jiaxuan's pitiful appearance, but he understood that business decisions can't be based solely on emotion. After thinking for a while, Xiao Duo spoke: "Everyone sees Jiaxuan's efforts, but the selection of a spokesperson does require comprehensive consideration of various factors.
We cannot give special treatment just because they are family members. Everything should be based on the development of Huaguang and the overall interests of the Xiao family."
A hint of disappointment flashed across Tang Jiaxuan's eyes, but she still nodded stubbornly.
The topic fell into a brief silence as everyone weighed the pros and cons. Finally, Xiao Duo said, "How about this? Let's include Xiao Weiyi and Tang Jiaxuan in the candidate list, while also considering other outstanding candidates from the entertainment industry."
According to Yaoyao’s suggestion, an online and offline selection event will be held to allow fans and consumers to participate in the voting.
Of course, we also have professional internal evaluation criteria to comprehensively assess candidates from multiple dimensions and ultimately select the most suitable spokesperson.”
Everyone nodded in agreement, and an open competition for the spokesperson for Huaguang's full range of quantum communication products began.
Tang Jiaxuan knew that this was one of her few chances, so she decided to go all out and prove herself with her strength.
After Xiao Weiyi learned about this, she took it seriously. Although she was very comfortable in the business field, she did not dare to take the new challenge of endorsement lightly.
With the launch of the selection campaign, the attention of the global entertainment and business circles has once again focused on this.
Fans are frantically campaigning for their idols, and topics about Huaguang spokespersons continue to gain popularity on social media.
Will the entertainment industry's celebrities take the top spot with their immense popularity, or will the two female members of the Xiao family stand out with their unique strengths? Everything is full of suspense. This endorsement decision has also caused a stir within the Xiao family, and no one can predict the future...
That day, Xiao Zhen discussed with Zhen Bei and Yue Sheng in his Pudong office about the comprehensive upgrade of the settlement system to a quantum encryption system.
There was a knock on the door, "Come in!"
Xiao Weiyi walked in with her high heels clattering. "Dad, tell my uncle that I won't participate in the selection. I'm very busy with my own things. Huasheng, Nanyang, Weiyi Innovation, and Star Jewelry already keep me busy enough."
"How did you hear any rumors?" Zhenbei suddenly asked with interest
"My uncle called me last night to tell me about this!" Weiyi said
"Hey, your aunt and uncle are really something. Jiaxuan is spoiled by them. Even I, your uncle, feel ashamed to be studying at the Shanghai Theatre Academy.
Don't worry about them. Your uncle will make all the decisions. You're really busy, so aside from attending large-scale new product launches and filming the main promotional video, don't get involved too much." Xiao Zhen said with finality...
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