On January 11, 1996, Lion LKI International Sports Equipment Group held a grand press conference in Hong Kong.
At the meeting, the group's CEO, Ms. Wen Ying, personally announced that Mr. Xiao Zhen, a world-renowned athlete, global best-selling author, and young scientist, had signed a contract as the global spokesperson for its products.
The press conference also revealed that Xiao Zhen, the world's most popular top-tier idol and the target of global luxury brands, has signed his first global endorsement contract with a fee of US$5 million after tax plus an 8% global sales commission for the co-branded X-ONE series.
The co-branded products are now on sale in flagship stores around the world, with prices starting at $299 per item. Xiao Zhen receives a commission of $23.9 for each item sold.
People didn't care about the 5 million after tax, and gossip magazines were all calculating how much Xiao Zhen's annual commission income was before tax.
The global sales volume of this guy's single novels generally starts at more than 50 million copies. Even according to the 2-8 law, the sales volume is at least 10 million copies.
It is basically certain that Xiao Zhen’s pre-tax income from this endorsement is in the billions. This guy is a mobile “Xiao Treasury”!
On the same day, all outdoor billboards and Lion flagship stores in first-tier cities around the world were replaced with new, large, and provocative photos of Xiao Zhen smiling.
The new commercial, with its English and Chinese versions of the song "Running," followed the multilingual version of "17 Years Old" and was featured on the North American Billboard charts.
On the 11th, Xiao Zhen was photographed by paparazzi in Hong Kong entering and leaving the Phoenix TV headquarters building with Emperor Entertainment Group artist Gillian Chung.
In an instant, this girl became a global hot topic, and the rumored first female close friend was born.
Xiao Zhen didn't even know the girl, they just happened to come in and out together.
That afternoon, Tang Tang issued an announcement on behalf of Xiao Zhen: Mr. Xiao is currently handling the film and television adaptation of his work "The Story of Minglan", so please don't make random guesses.
Mr. Xiao is still a minor, so when the media reports, they should be more cautious and not spread rumors or follow the crowd.
The moment this announcement was released, the media in the Greater Bay Area fell silent, fearing that it would anger Mr. Xiao.
That night, Lao Yang asked someone to solemnly apologize to Xiao Zhen's father. Xiao Zhengtang didn't say anything and just said that it was just nonsense spread by the boring media and it was nothing.
Xiao Zhen and his team flew to Liverpool on their private plane from Saigon International Airport on January 20.
His main agent, Cai Meiyun, president of Columbia Phoenix Media, and Tang Tang's team have been extremely busy recently.
We negotiated with the world's top luxury groups one by one, and achieved brilliant results!
On January 22, Patek Philippe announced that it had signed Dr. Xiao Zhen, a world-renowned athlete, top writer, singer, and young scientist, as its global spokesperson. The price was 12 million yuan after tax plus a 5% commission on the co-branded sales.
On January 24, BABO announced that its global spokesperson for haute couture is Dr. Xiao Zhen, with an endorsement fee of 15 million yuan after tax plus a 3% commission on co-branded products.
On the same day, Versace announced Dr. Xiao Zhen as the global spokesperson for its men's perfumes and top luxury men's care products. The endorsement fee is 12 million yuan after tax plus a 4% commission on co-branded products.
On January 26, GUCCI announced that Dr. Xiao Zhen would be the global spokesperson for its men's haute couture leather goods. The endorsement fee would be 16 million yuan after tax plus a 3% commission on co-branded products.
This wave of Xiao Town plundering trip has temporarily ended, because this guy does not endorse alcoholic beverages and carbonated drinks, so European red wine, whiskey and brandy, and the two Cokes can only increase their investment again and again.
However, Gatorade and Red Bull are both competing for the endorsement rights of Xiao Zhen's sports functional drink, and the strife is still at its peak.
Xiao Zhen also began to bring the internationally renowned director Lao Zhang, who was temporarily out of work, to Europe to shoot the next commercial.
Only the big boss has such a big face that he can call Lao Zhang to Parma to shoot a blockbuster with just one phone call. This guy thinks Liverpool is cold.
Li Wenhua also started his trial training at Parma. Van Bitt said that if this kid was a little stronger he could play in the Premier League, but now he is still a little short of that.
So this guy returned to his head coach Van Bitt. If nothing unexpected happens, Li Wen will play as a midfielder in the Parma team, but he will definitely be the first substitute in the early stage, and the main players have to fight for it themselves.
Fortunately, the People's Team has always attached great importance to the cultural improvement of the team. This guy can speak fluent English and daily conversational Spanish. He just can't write, which is not a big problem.
On January 28, Parma played a derby in the King's Cup round of 16.
In recent years, Real Mallorca has been at its most glorious time. They are still very strong and are the leaders of the Spanish Second Division.
Xiao Zhen asked Van Bit to arrange for Li Wenhua to appear in the second half of today's game. It turned out that this guy had a good football IQ. He broke the 75-minute deadlock with the third ball and scored a goal with a powerful shot!
Van Bitt couldn't believe that he had only been away from the People's Team for half a year, and his former midfield core was so weak.
The main reason is that all club management knows that the big boss is watching in the box.
Xiao Zhen knows the positions of the main players, and Li Wenhua has secured his place. Although they are currently in the Spanish Third Division, they are certain to enter the Spanish Second Division next season.
The "rich" Real Mallorca ended up being defeated by the second-rate team in the same city, Parma, whose god of war scored three goals. Li Wenhua's performance of one goal and two assists in his first substitute appearance dazzled the Spanish football market.
Xiao Zhen then generously announced a $2 million reward for the team, and Li Wenhua alone received a $250,000 after-tax bonus.
Xiao Zhen went to see the construction progress of his cliff manor again. He estimated that he could entertain their friends here after participating in this year's Atlanta Olympics.
In the evening, I had a meal with Fan Bit and others. Of course, Xiao Zhen paid for it.
The team's signing list was discussed during the meeting, and Xiao Zhen generously increased next year's budget to 120 million US dollars.
It is only 1996 and this is not the year when the world football market was like after Roman bought Chelsea.
Xiao Xiaoniu also wants to play the game of money-driven football. The team's recruitment manager also said that he has seduced Eto'o next door.
Xiao Zhen also emphasized that his youth training and echelon construction must be solid.
After the dinner, Xiao Zhen called Tang Tang over and asked him to transfer the share of the profits for the sports team. All the 60 million yuan in endorsement money after tax went into Xiao Zhen Studio's account, with 6 million yuan first going into Phoenix Agency's account.
The remaining 54 million US dollars were divided into 30% and put into the sports team account, and 16.2 million US dollars, a total of 139.32 million yuan, stayed in the sports team account at one time.
The next day, the team's finance department received a call from the president of the bank where the team had opened an account, saying that $16.2 million had been deposited into the account yesterday, with the note being Xiao Zhen's management fee.
All the sports-related people in the capital received the news in the morning, and some people in the national track and field team were completely shocked.
Rumor has it that several wine barrels suspected to be from the Field Management Center were dumped on Paradise Bar Street that night.
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