Chapter 40: The New Year's Drama: Short Video War



It was winter break, and the Xiao Zhen mansion at 11 Deep Water Bay in Hong Kong was surprisingly bustling. Xie Chengrun had already moved into the main building, showcasing his legitimacy as the wife.

As the four troublemakers went on winter vacation, Zhenbei was busy with his own affairs and ignored these little brats.

The 10-year-old Osa was taken by Princess Sarah to handle the huge Osa investment affairs.

7-year-old Odin and 10-year-old Zhenxi and Xiao Weiyi were finally having fun and having playmates, but this made the whole No. 11 a mess and they had no peace every day.

The eldest lady was having fun with the Zhenxi gang, Odin was applauding, and the first two guys didn't even know when their dad reminded them to pay attention to the short video.

CCTV Spring Festival Gala, Mango TV, Phoenix Chinese Channel, Tomato and Lychee TV were all shocked by the lavish spending of a company called Kuaishou, which gave away 10 billion yuan in cash red envelopes until the 15th day of the Lunar New Year.

As the popularity continues to rise, a series of intangible cultural heritage videos and handmade short videos carefully prepared by Kuaishou have appeared.

A sharper data recommendation model, a more reasonable product layout, and more sophisticated content production will make the previous leaders breathless. What a familiar routine.

The eldest lady and Zhenxi hurriedly flew to Beijing to hold a meeting with the company's people to discuss the matter.

"Damn, it turns out that my second brother is running this. I was wondering why he looked so familiar." Zhenxi said after seeing the shareholder structure of his rival.

"Like father, like son. It's fine in China, but they've already made their mark in the international arena. We're also planning to launch the international version by mid-year. How much time will it take, Mr. Zhang?" Run Sheng asked.

"It has to be done by February at least, or March!" said Lao Zhang.

"Then let them have a hand. We also want to feature high-quality products like theirs. Content is king, that's for sure.

"Look at their top 10 videos. Every frame is very precise. We should also recruit professionals to analyze their high-quality videos, discover bloggers ourselves, and publish tutorials!" Xiao Wang suggested.

"That's possible. Damn, they can read minds. They've taken tutorials." Lao Zhang took out his phone and looked at it.

"This is more like my second brother's personality. My eldest brother is much more stable. But this is a case of a random punch killing a master. We were indeed careless before. We must strengthen information collection in the future." Zhenxi stopped being naughty and said seriously

No wonder he didn’t take the three little ones to play and let them have more fun. Her second brother is really something, Xiao Weiyi thought to herself.

After discussing countermeasures in Beijing, the two siblings asked their cousin to keep a close eye on them and flew back to Yuzhou.

"Second brother is very busy?" Xiao Weiyi pulled Odin into his second brother's study and asked

Zhenbei covered his notebook and asked, "Miss, is there something wrong?"

"Brother, what made you want to make short videos?"

"It was my eldest brother who discovered it. He was afraid that I would be idle, so he went to Shenzhen to find Uncle Ma and we invested together. From what you said, sister, I think you invested and we can't do it. It's a bit too overbearing." Xiao Zhenbei said in a bad temper.

"That's not what I meant, sister. You used to be so idle on Weibo." Weiyi said tearfully.

"I'm not a slut, your second brother. I just can't stand those fake celebrities and scammers, and I'm just trying to uphold justice.

Developing career and doing scientific research is my main job, little girl.

By the way, don't peek into my things." Zhenbei said as he pulled his little brother outside.

"Who do you think your sister is? You have no money, right? You have to earn money by selling goods?" Xiao Weiyi was stubborn.

"As long as you're happy, Odin, let's go next door and buy some sky rockets!" Zhenbei said as he pulled Odin out.

The only way was to follow him anyway, because Mr. Xiao Er was paying the bill. As a result, Zhenbei didn't pay for the pile of things she brought, and he left with Odin in a gorgeous manner.

"Stingy guy, I'll give you whatever money grandma has left."

"Why are you fighting with your second brother?" the shop owner asked with a smile.

"My second brother is like this. He's very popular and has a strange temper, just like my father." Weiyi scanned the code and showed the payment interface to the store owner.

"When you are young and have many brothers and sisters, it is normal to have quarrels and fights, but don't get angry. It's not worth it." The shop owner's grandmother advised

"Grandma, don't worry, we brothers and sisters are all fine. These guys are just looking for trouble because they have nothing to do."

As New Year's Eve approaches, Zhenbei's platform is crushing the emancipated serfs. In the short video track, Zhenbei accounts for 55% of the market share. The only difference is not that big with their 40%. The others account for 5% of the market share. It can be announced that there is not much room for latecomers to join the competition.

Similarly, before New Year's Eve, Zhenbei launched the live broadcast function across the board. After spending more than 30 billion yuan, they finally saw a return on their investment.

The next step is to deepen the cultivation and grab users. As the fireworks set off in the courtyard at the fork in the road shoot into the sky, 2016 is about to arrive.

After Xiaozhen gave the children a rain of red envelopes, the whole family watched TV and grabbed the red envelopes at the hour, which became a hot topic on New Year's Eve and the entire Spring Festival.

On the entire Zhenbei platform, not counting the 10 billion cash red envelopes invested by traditional media, someone calculated that the account "Zhenbei Gongzi" on the platform spent a total of 80 million on "Carnival" gifts during the entire Spring Festival, which caused a sensation on the entire Internet.

Xiao Zhen looked at the mother and her two children who were busy in front of his computer throughout the Spring Festival, and thought, "It's better to be busy."

On the first day of the Lunar New Year, we ate tangyuan (Chinese dumplings). This year's lucky winner was Zhennan, who received a lucky red envelope of $1 million from his grandfather.

After eating the dumplings, we packed up the group and went to the big yellow jujube tree to visit the graves of the Xiao family’s ancestors.

Odin and Osa didn't quite understand, so their grandparents explained it to them.

After finishing their work at the Xiao family’s old house, the whole family drove to Wenjia Bay.

This chapter is not finished yet, please click on the next page to continue reading the exciting content!

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