"Your idea is right, but it doesn't mean it's right."
"Dad, you know I'm not very smart..." Jiang Yuzhu felt dizzy.
Father Jiang gave a wry smile and said, "Derrick Jiang has started a 50% discount promotion."
"ah?"
This news really shocked Jiang Yuzhu. She couldn't understand, "Why? If we do this, won't we lose our high-end positioning?"
Jiang Kecheng smiled bitterly and said, "Of course I know that lowering the price would be a betrayal to those customers who want to prove their identity, and it would hurt the foundation of the store. But daughter, do you know -"
"If you don't lower the price, I'll be the first to die!"
"And if you don't lower your prices, your old customers won't think you're high-end anymore, because all the stores in your same class are lowering their prices! Price is a thorn in the customers' hearts. If other stores in your class lower their prices but yours doesn't, customers won't think you're special, they'll just feel fooled by you. Sometimes they will deceive themselves, but if your peers are all puncturing their false bubbles, you won't be immune!"
When Jiang Kecheng saw that his competitors' stores had long queues on New Year's Eve because of a 50% discount, while his own store was deserted, he knew that he was doomed to be unscathed.
He couldn't help but say to his daughter: "When you are on the shore, you can do anything and it's all right!"
“But when you fall into the water, you must seize every opportunity to get ashore, because everyone around you who falls into the water with you may drag you down with you.”
Jiang Yuzhu didn’t understand such a big truth...but on the last night of 2006, for the first time, she felt the chill blowing from the business world like a battlefield.
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