"Is this where your property is located?"
Feng Shui master Xu looked at the landscape in the photo, then at the map, and finally at the aura of Mr. Lu in front of him. Based on his many years of experience as a Feng Shui master... less than two hours, he knew that there was an ominous sign about this man.
If it is introduced, it will inevitably bring disaster to itself.
"You said you were buying agricultural products?" Chairman Xiao Xu politely declined. "I don't know if you haven't been to my Tianya Village Fresh Supermarket. My store has very few varieties of each type of product, and the main features are high quality, low price and large quantity."
"—your supply doesn't quite match my needs!"
"Director Xu, we can talk. We can talk about all this!"
Boss Lu looked around, glanced at Marco who was guarding outside the car door, and finally said in a low voice:
"Mr. Xu, I'm different from them. If you use my goods, I can give you a commodity placement fee. No matter how much you sell, whether I make a profit or a loss, I will give you a cent less in placement fees. It's like I rented a piece of your shelf. What do you think?"
Seeing that Chairman Xiao Xu didn't say anything, Boss Lu thought that Chairman Xiao Xu had acquiesced, and continued, "Don't worry, we can sign an agreement and guarantee that we will keep our word. Of course, you also have to put my goods on the top shelf according to the requirements of the agreement."
"Entrance fee?"
Chairman Xiao Xu recalled the relevant information in this regard.
If he remembered correctly, the current situation of supermarkets in many cities in the future seemed to be this model, with suppliers forcibly binding supermarkets and some supermarkets happy to earn the entry fee.
However, Chairman Xiao Xu thinks this model is not feasible.
in short--
The product is not very good, the price is not cheap, and the channel fee is not reduced.
This pattern has even developed to the point of being somewhat distorted and deformed.
If you are interested in investigating, you will find that in the annual financial reports of many manufacturers, marketing expenses account for a considerable part of the cost, especially offline marketing expenses.
On the one hand, this money is the entry fee.
On the other hand, these manufacturers basically have a large group of offline promoters, referred to as ground promotion.
In order to grab shelves in offline supermarkets, these door-to-door salesmen will do anything. They treat store owners more filially than their own sons. Your son may not come home for the New Year or other holidays, but they will definitely send you holiday greetings on time.
Of course, they can be naughty sometimes and do some little tricks that are not very visible.
For example, they secretly put the competitor's products on the lower level or hide them behind the shelves. Some crazy ground salesmen even do -
Crush rival brands of instant noodles on the shelf!
Such horrific behavior can only make the child stop crying.
It's so terrible!
But,
Chairman Xiao Xu thinks that if all the energy and cost are spent on this, can the product be good?
At least consumers will definitely be the biggest victims. After all, the wool comes from the sheep, and the buyers are never as smart as the sellers. The money earned from marketing must be earned back multiple times.
In this era where even good wine needs to be hidden in a remote alley, if everyone does this, no one's product will appear to be inferior. However, everything has a price.
Just as everyone was getting deeper and deeper and further away on this strange road.
——Foreign supermarkets are coming in strong.
The collection of entry fees was satisfying for a while, but before we knew it, the products had lost competitiveness in terms of both price and quality, leading to the current situation we see more than a decade later.
Domestic supermarkets are closing down one after another, but Sam's Club and Costco, which require membership fees, are doing more and more prosperous.
Chairman Xiao Xu did not continue to listen to Boss Lu's endless boasting about how rich his product range is, how good his product quality is, and how high the entry fee is for Chairman Xu. Instead, he directly asked a question:
"I want to ask you, you don't produce the goods yourself, you buy the products from the countryside, right?"
"It's not me, it's my company!" Boss Lu said quickly, "We are a formal and professional channel. The company has more than 10 salesmen, and our acquisition network covers all the surrounding towns..."
Chairman Xiao Xu asked: "If you are not involved in the production process, how can you ensure stable supply and quality?"
"this……"
Boss Lu didn't expect Chairman Xiao Xu to suddenly ask such a sharp question. He couldn't think of a response for a while, so he avoided the question:
"Chairman, rest assured. As long as we sign the agreement, I will definitely find a way! If I cannot follow the requirements of the agreement, I will pay you a large sum of liquidated damages... Of course, the settlement fee will not be reduced by a single cent."
“I’m not interested in entry fees.”
Chairman Xiao Xu said calmly.
Others may not know, but Chairman Xiao Xu, who has two lifetimes of experience, knows it very clearly.
If the agreement is really signed, he will no longer have the final say.
In later generations, Chairman Xiao Xu also heard about some of the situations.
For example, a company made a shady move, which caused its brand reputation to explode. However, the supermarket owner had no way to remove the product from the shelves, and even had to bite the bullet and continue to purchase the product, and put it on the shelf to continue selling it - because they signed a sales agreement.
Chairman Xiao Xu made only one request: "Stable supply and guaranteed quality. Can you do these two things?"
"Of course I can guarantee it!" Boss Lu patted his chest loudly.
Chairman Xiao Xu laughed: "How can you guarantee it if you don't even have your own production?"
"As long as Chairman Xu gives me a chance, I will immediately expand the scale of acquisitions and will definitely be able to ensure a stable supply and quality!"
"I think you should first ensure a stable supply and satisfactory quality, then I'll give you another chance. Next one!"
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