“So sweet!”
Jia Qingqing tasted the candied haws sent by her male best friend and felt a sweet feeling in her heart. This candied haws was much bigger than the ordinary ones and it was not made of hawthorn but various fruits.
Very advanced!
Jia Qingqing casually asked, "How much is this candied haws?"
"30."
The candied haws in her mouth immediately lost its sweetness, and Jia Qingqing stared at the thing in her hand with wide eyes.
30 A string of candied haws?
Damn, what kind of profiteers are they!
But then I thought, my male best friend is such a nice person. He was willing to buy me a string of candied haws worth 30 yuan just to comfort me. He is so thoughtful and warm!
Add 10 more favorability.
"I'm a little hungry, let's go see if there are any special snacks!"
"It's right over there where I just came from!"
Under the guidance of her male best friend, Jia Qingqing happily came to the snack street of the Ancient Tea Horse Town. In less than three minutes, Jia Qingqing's smile completely froze on her face.
What is this!
What is all this here!
Why is it that when I travel to tourist attractions across the country, all I see are snacks like yours: stinky tofu, red willow barbecue, grilled squid, large starch sausages... Come on, are you a national chain?
Can branches be opened in tourist attractions?
But this is not what makes Jia Qingqing most angry!
I can tolerate it if the snacks are all the same, but why are they so expensive? A small portion of stinky tofu costs 18 yuan, and a large portion costs 28 yuan. There are only 8 pieces of stinky tofu in the small portion, and on average two yuan can't buy you more than one piece of stinky tofu. Damn it, why don't you just go and grab some!
Apparently, there were more than one tourist who thought the same as Jia Qingqing. Some complained in dissatisfaction: "Why are the snacks in your scenic spot so expensive?"
However, he was immediately attacked by the restaurant owner with veiled words:
"Expensive? How can it be expensive? The price has been the same for so many years. Don't talk nonsense. Business in scenic spots is difficult. Sometimes you should look for your own reasons. Has your salary increased over the years? Have you worked hard? Why do you come out to play if you don't have money? If you don't have money, don't come out to play!"
Jia Qingqing no longer had any interest in snacks because she was completely full.
…
On the gate tower of the Tang Dynasty Never-Sleeping City in Tianya Village, Chairman Xu looked at the crowds of tourists in the city. The newly appointed scenic area manager next to him, Master Zhao's unlucky apprentice, and the eldest disciple Li, who was better at management than architecture, asked:
"Chairman, what round do you think we can reach in this competition?"
“I don’t dare to think about getting first place, but getting into the top three will be a piece of cake, no problem at all!”
“Is this true? But our opponents are all well-known old attractions. The worst ones were selected through auditions. We can’t underestimate any of them!”
“Yes, they do have their advantages, but we also have ours!”
Chairman Xiao Xu said confidently.
There is a reason why Chairman Xiao Xu is so confident - compared to other tourist attractions, Chairman Xiao Xu has powerful advantages that they can hardly reach!
That is, Chairman Xiao Xu’s profit point is simply crushing!
I built the hotel myself, I run the restaurant myself, I make the gifts myself, and even the soda I drink is produced by myself. Even the source of the food in the restaurant, at the next level, is the responsibility of the Farmers’ Alliance.
Even if Chairman Xiao Xu did not use his intelligence and create some consumption spots that would make people unable to resist buying, places that can make money are far better than ordinary scenic spots.
What's more, Chairman Xiao Xu also has many clay sculptors, fashion designers, mask makers, fan makers, weapon forgers, jewelry designers... and many other ways to make money. There are so many ways to make profits.
Knowing how to make money is important, but it is actually not the most important thing. The most important thing is... not to make money that you shouldn’t make.
Take food stalls as an example.
Some tourist attractions, although they have not immersed themselves in researching consumption areas that will make tourists willingly pay for them, are still very greedy.
Since you don't want to use your brain but are very greedy, you can only think of solutions through traditional means.
It is not easy to raise revenue from scenic spot tickets, because too high a price may discourage tourists. Without tourists, it is impossible to rip off the tourists even if they want to. Therefore, the price of scenic spot tickets is not easy to change. Then, the easiest way to make money seems to be to rent stalls in the scenic spot.
As a result, some stalls had annual rents of hundreds of thousands or even millions.
The owners who rent the stalls owe thousands of dollars every day when they open their eyes, and they must get this money back from the tourists. As a result, tourists see snack streets that are many times more expensive than usual.
In fact, if you think about it carefully, this business is not cost-effective for the scenic spot.
How much does it cost for a tourist to come to a scenic spot from afar? Travel, accommodation, and food expenses, if you are a little better, basically cost several thousand yuan.
How much can a stall earn from customers selling expensive snacks? Only about 10 or 20 yuan.
In other words, a tourist with the spending power of tens of thousands of yuan was charged a dozen or twenty yuan at most, and from then on developed a great resentment towards the scenic spot.
You know, the advertising cost to attract a tourist is far more than this number.
Of course, many scenic spots are not unaware of this, but it’s not that many people have not considered what will happen in the long run; rather, they have considered it, but feel that it has nothing to do with them in the future.
After all, if you accumulate word of mouth now, those who will enjoy the benefits will be those who come later. So why not just be the one who enjoys it and lie down and consume the reputation you have accumulated in the past?
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