"Lower the price!?"
It was like being poured with a bucket of cold water. Some bosses, who had just ignited their heroic and high-spirited enthusiasm, were suddenly drenched by the cold reality. They had complicated expressions, and some could not help but say:
"If I lower the price, my business will be gone!"
"I'm already losing money now. If I lower the price, I'll lose a lot!"
Not everyone’s business was doing well, especially those chain store owners who had come into head-on conflict with Xu Shang.
Under the strong temptation of making money, many bosses can't help dancing on the edge of a knife.
They use up all the assets they can, even taking on a huge debt, just to conquer the city, for fear that they will be a step slow and the market will be occupied by their competitors first.
Such a boss will be very proud when things are going well, but will struggle painfully when encountering difficulties.
Originally, they were counting on those stores that were not within Xu Shang's sphere of influence to recover, but now that they have lowered their prices, it would be like stabbing themselves in the back.
Although Jiang Kecheng was not dancing on the edge of a knife, his situation was not much better.
He expanded too quickly. Originally, the South City store was doing very well, so he proudly opened a new store in the South City Shopping Mall... directly on the same floor as the Tianya Food Store.
Now, not only the new stores have been destroyed by Tianya Food Store, but even the old stores have been greatly affected and their business is getting worse and worse.
But at least the old store is still making positive profits now.
But if you lower the price but fail to attract customers, you will be in big trouble.
President Sun spoke again:
"I know what everyone is worried about...but I just said it! Unity! We must unite and use our strength together to completely eliminate Xu Shang. Otherwise, he will definitely revive and come back again, and then you will all die!"
"Do you choose to die by having your flesh cut by a blunt knife? Or do you choose to fight?"
"A real man!"
"Wait till death, then the country will die!"
President Sun is indeed good at talking, but everyone is not an easy target either.
You say it nicely, but you are not the one who suffers in the relationship!
Yes, your family is big and your business spans so many industries. If you don't do catering, you will lose a part at most. But what we lose is our lives, right?
You wouldn't say something shameless like 'Although you lost your life, I lost money', right?
But then, President Sun used practical actions to prove his sincerity to everyone. "I know that everyone may be a little tight on money now, and I also know that once the 'price war' begins, everyone's money will be even tighter!"
"But it doesn't matter! It doesn't matter!"
"I am willing to lend money to everyone unconditionally! Anyone who is short of money can come to me now... Of course, we still have to sign a formal loan agreement. You can all be witnesses. I don't want any conditions. I am everyone's guarantor. Anyone who can't hold on can come to me! I will lend you money!"
The bosses were shocked, and looked up at Boss Sun with eyes of great surprise yet deep admiration.
No wonder he can become such a big boss. He is so generous and domineering, he is simply like Mengchang in the world and Houzhu reborn. What a benevolent and righteous boss Sun!
"For the first month, I don't even want interest! Not a penny of interest! Just so that everyone can unite! After a month, I will calculate the interest rate according to the general bank. Of course, this is just to make everyone pay me back. Everyone is happy that there is no interest all the time, and it would be unreasonable for them not to pay me back!"
"But I think that in a month, or at most three months, we can get Xu Shang out of the provincial capital. By that time, everyone should have enough money and can easily pay me back the money I lent, right?"
Everyone thought it was absolutely right, and they nodded their heads like ripe pumpkins.
"President Sun is so righteous!"
"President Sun is so kind and righteous!"
"President Sun really helps people in need!"
Even Boss Jiang couldn't help it and went to President Sun to borrow an interest-free loan with one month's interest waived. After all, such a good thing is hard to find even with a lantern.
After evaluating the scale of Boss Jiang's industry, Chairman Sun waved his hand and directly lent Jiang Kecheng 1 million.
If this 1 million is the embodiment of benevolence and righteousness, then President Sun’s next words are like a god of benevolence and righteousness walking down step by step from the sky on a staircase made of white clouds.
"Regarding the price reduction... I won't force it! Those who are willing to reduce the price can do so, and those who don't want to can choose not to reduce the price!"
"But I must emphasize once again! We must unite! Only when we truly unite can we defeat a very powerful opponent like Xu Shang! I hope that after you go back, you can think carefully and seriously consider whether or not you should follow our collective steps!"
Chairman Sun's words moved many bosses so much that they wanted to kneel down and shout "Brother Gongming".
Now it seems that even if we don’t want to lower the price, it’s impossible.
…
After Jiang Kecheng returned home, he was still hesitating.
Price war...When many businesses compete, the first thing they think of is price war.
But for those old hands who have been immersed in the business world for many years, they are unwilling to use this trick unless it is absolutely necessary.
Because of this move, you will hurt the enemy by one thousand and yourself by eight hundred!
Even...if you can hurt the enemy, it's still good, but I'm afraid that sometimes, you injure yourself 80,000 times and the opponent remains indifferent.
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