Chapter 913: Writing a song for a well-known milk tea brand, the management's dilemma (2/2)



Aside from a few job postings and industry news reports, there is no other information related to this company.

It's like a high-tech company that suddenly appeared out of nowhere.

After looking through the information for a while, Hong Mingyuan gave up on continuing to search for the company because he couldn't find the information he wanted.

Our attention returned to the center of the stage.

In any case, he didn't care where these companies and special effects came from.

The important thing is what kind of promotional song Wang Yueheng will bring to their milk tea chain brand at today's concert.

Can this help COCO, which is facing challenges from other milk tea brands in its development in mainland China, break through its bottlenecks?

Let's give the increasingly sluggish milk tea sales figures a fresh start...

...

“I admit that Wang Yueheng sings well, but we are a specialty brand of Taiwan North Province. Shouldn’t we find local singers to promote us?”

“I think so too. I’ve always felt that Jay Chou should write and sing songs for us. His image is very suitable for our milk tea brand.”

"Moreover, Jay Chou and our boss are from the same hometown, so he understands the style of milk tea from northern Taiwan better."

"That's right. I heard that Jay Chou himself is a milk tea fanatic and drinks a cup every day."

"Wang Yueheng is so self-disciplined, I've never even seen him drink any beverages. Can he encourage his fans to buy our milk tea?"

"I heard from a friend that Wang Yueheng has been singing sad songs all the time at his fan meeting. It would be hilarious if he wrote a melancholic promotional song for our brand too!"

"I wonder how much the group budgeted for buying songs this time. I heard that Wang Yueheng's song copyright fees are ridiculously expensive..."

Upon learning that President Hong Mingyuan had personally approved the invitation for Wang Yueheng to write a song to promote COCO, a well-known milk tea brand under the company.

The executives of Dingyi International, who had been invited to watch the live stream of the fan meeting together, sat in the conference room whispering and discussing among themselves.

Due to the fan club's anti-peeping mode.

Therefore, each of the executives had to have a computer and sit at the conference table with headphones on, listening to music by themselves.

After listening to the song, we will discuss whether to use Wang Yueheng's song as the new promotional song for our milk tea brand.

"I've listened to several of Wang Yueheng's songs; they're all very distinctive and lean towards orthodox music."

"But what our milk tea brand needs is a catchy, brainwashing song like 'Tian Mi Mi'."

"It must be catchy and easy to remember, and ideally, people should be able to sing along unconsciously."

“I think it’s actually more difficult for him than writing a classic Chinese-style song like ‘Dongfeng Po’ or ‘Tiandi Longlin’.”

"So this time, I'm afraid the boss will be disappointed..."

Xia Zhu, the female manager in charge of COCO milk tea's publicity department, was one of the executives who didn't approve of Wang Yueheng writing songs for their own milk tea brand.

On the contrary, in the view of this young female executive.

It would be more suitable to have some second-tier singers sing some upbeat pop songs.

They even buy classic songs, rearrange them, and have unknown singers perform them.

It saves money without sacrificing a cheerful style.

Whether Wang Yueheng, a popular singer, can set aside his status and write a less conventional milk tea promotional song is a big question mark in Xia Zhu's opinion.

At that point, the group will be caught in a dilemma: will it buy or not?

If things go wrong, they might offend Wang Yueheng's massive fan base and lose an even larger portion of the mainland market.

"If all else fails, I suggest the chairman hire Wang Yueheng as the brand ambassador. As for songwriting..."

"If this doesn't fit our milk tea's style, we suggest the boss find someone else to sing..."

"If we really have to choose a top-tier singer, we might as well choose Jay Chou, who is good at love songs and has high popularity."

Xia Zhu, who wasn't particularly fond of Chinese-style music, leaned back in her chair in the conference room, staring at the fan meeting where the last song had just ended and thinking to herself.

Continue read on readnovelmtl.com


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