"In what aspects does this reputational impact you mentioned mainly manifest itself?"
Wang Yueheng didn't rush to answer, but asked curiously.
If it's a car quality issue, you should think carefully about it.
"To put it bluntly, it's just the price of a new car."
"As you probably know, our Dami phones initially relied on their cost-effectiveness to become the king of discounts, driving down the price of smartphones and thus securing a place in the market."
"Last time I casually mentioned that Misu Motors is positioned as a mid-to-high-end brand."
"As a result, rumors started circulating outside, saying that I had forgotten my original intention."
"They said my car manufacturing was like child's play, and even advised me to give up on car manufacturing altogether..."
"Because the road testing of the new car was delayed, some competing car companies took the opportunity to lower prices, which put me in a very passive position."...
I think of all the jokes and teasing about me online lately, with people calling me "Jun'er" all the time.
Wang Jun, a CEO worth hundreds of billions, felt a headache coming on.
Although I had been criticized before for not being good at English.
But in those days, it was easy for people to understand that entrepreneurs like myself didn't speak good English.
Even his poor spoken English helped Wang Jun connect with people and gain him a lot of goodwill from fans.
But this time it's different.
The price of Misu cars has a real impact on consumers' purchasing power.
Simple complaints can easily escalate into nitpicking about the product.
This could lead to a vicious cycle, causing Dami Auto to collapse before it even gets off the ground.
"You're an artist, so you should understand the meaning of 'public opinion is a fearsome thing' better than I do."
"Even if there are no quality problems with our rice cars."
"But if we let public opinion fester and create the subconscious impression that buying this car is not worthwhile or a bad deal, then it will be completely ruined."
"Even if we lower the price to 100,000, we still cannot erase the scars of public opinion."
Wang Jun then raised the key question.
"I understand. You want to use a promotional video to tell consumers about the car's appeal and divert their attention."
Wang Yueheng immediately grasped the key point in the other person's words.
"Yes, it would be best if it were like 'My Dream,' not only about cars but also about inspiring people in life, thus elevating the brand image of DaMi Auto!"
"And in about a week, our new car will officially start pre-sales, so time is tight."
"That's why I contacted Xiaoxue, hoping to communicate with you as soon as possible."
Wang Jun nodded repeatedly and continued to add.
"Of course we know that it is difficult to create such a work in a short period of time."
"Our rice group will fully cooperate with you."
Gu Fangying, Vice President and Brand Director of the Rice Group, who was sitting next to her, chimed in.
Her eyes were filled with anticipation as she looked at Wang Yueheng.
She has already done a thorough understanding of Wang Yueheng.
This young man has amazed people in so many ways.
Including the songs "Just Once," "Listen," and "Those Flowers" that were released in the last two days.
This alone is enough to prove its terrifying creative efficiency.
"And it's not just about getting you to write songs; we've also brought in a top designer like Mr. Ji for advertising."
"Help us design a new advertising slogan for Rice Cars to try and reverse the negative public opinion."
To demonstrate the importance he placed on this public opinion marketing campaign, Wang Jun then pointed to the tall, thin advertising designer and explained.
"Mr. Wang, you flatter me. It is my honor to serve a national enterprise like Dami Technology!"
Advertising designer Ji Xinghao said with a smile and humbly.
"Does Mr. Wang have any requirements for the new song?"
Wang Yueheng looked at Wang Jun and asked.
"Well, many people say that my car manufacturing project is too highbrow and not popular, but that's not true."
"I hope that young people today, just like those using rice-themed mobile phones, can all drive the car of their dreams."
"It has the design of a million-dollar luxury car, but the price of an ordinary car, helping customers realize their childhood dream of owning a sports car."
"Our focus this time remains on the ordinary: every ordinary person becomes extraordinary when they encounter rice products..."
"Just like the song 'My Dream' that you sang, everyone's pursuit of dreams is what we at Dami Auto are pursuing..."
"Just like our mobile phones are designed to fulfill the desire of ordinary people to use smartphones."
"When we build cars, it's ultimately about meeting the most basic and ordinary needs of consumers."
"That means it's easy to drive and use; you can drive it to and from get off work to enjoy the city views, and you can drive it to appreciate the magnificent beauty of our motherland's vast landscape..."
No wonder he's the president of Dami Technology.
Wang Jun became instantly interested when his car manufacturing philosophy was mentioned.
He sat at the dining table and spoke eloquently, as if giving a speech.
His tone was full of an entrepreneur's enthusiasm and insights.
"Understood."
Through the boss's eloquent narration.
Wang Yueheng roughly understood the other party's ideas and requirements for the promotional song.
In short, it means "extraordinary in the ordinary" and "pursuing dreams".
"I personally have no problem with composing songs."
"Since I'm going to promote Misu Motors, I'm actually more concerned about the quality and certification of the cars themselves."
"I hope Mr. Wang can send me a copy of the relevant vehicle manufacturing qualifications for our car."
"If possible, I would also like to test drive the new car myself."
Wang Yueheng then offered his own ideas.
Although it's not a brand endorsement.
However, considering that negative public opinion can also affect one's popularity and income.
Wang Yueheng still needs to be cautious; at least he needs to drive the car himself first.
With his domineering driving skills, he can basically tell the quality of a car.
"No problem, your requirements are very good!"
“We brought a Misu car here specifically for this trip. It already has a temporary license plate and is parked downstairs at the restaurant.”
"You can take a test drive anytime."
Upon hearing Wang Yueheng's request, Wang Jun readily agreed.
These words made him look at Wang Yueheng with new respect.
After all, most celebrities only care about money and fees.
The first question discussed is usually what price to pay for a song or endorsement.
Few people pay attention to whether a product is actually easy to use or not.
Some even don't care whether the sales certificates are genuine or not; they'll endorse a product for a fee.
He didn't expect that the first question Wang Yueheng thought of would be about the quality of the car.
Such loyalty to fans and consideration for their well-being is truly admirable.
"That's good. I have another question."
"Is the rice car advertising slogan ready yet?"
"If the advertising slogan isn't powerful enough, it might even affect the new song."
Wang Yueheng then posed another question of his own.
If you've written a good song, but the tagline at the end is very ordinary or even terrible.
The promotional effect will be greatly reduced.
"Please rest assured, Mr. Wang Yueheng, we have already designed several advertising slogans that are very suitable for DaMi Auto."
"It has received unanimous recognition from Mr. Gu, the brand director of Dami Technology, as well as peers in the industry."
"As long as Mr. Wang Yueheng is confident in writing good songs, that's fine."
When asked about his area of expertise, Ji Xinghao, a designer at a five-star advertising agency, spoke with confidence.
"Would it be convenient to take a look here?"
Wang Yueheng continued to ask.
"this……"
"Mr. Yue Heng may not be very familiar with our advertising industry..."
Ji Xinghao frowned slightly, looking hesitantly at his boss, Wang Jun.
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