Chapter 469 New Plan, Cooperation Draft
Manager Zhao immediately smiled and said, "Hey Ge'er, what were you thinking? Finding a livestreamer to help you sell your products, right?"
Getting down to business, Kong Wange didn't bother explaining anything else and nodded, saying, "That's right. Our two stores at the East Street entrance of Wen's Medical Hall are currently promoting a new health product called Changqing Pill. Some users have already tried it and the feedback has been very good. I want to promote this product by having a live streamer promote it."
"To be able to develop medicines at such a young age, that's incredible! Mr. Bai really has a good eye for talent!"
Supervisor Zhao gave Bai Chenwu a thumbs up.
Kong Wange: "?"
What this person said makes sense, but why does it sound so strange?
Bai Chenwu coughed lightly and said, "Brother Zhao, do you have any suitable livestreamers in the company? We could call them over to take a look."
Supervisor Zhao clapped his hands: "Wow, that'll definitely work! You guys wait here, I'll go get it!"
Before Kong Wange could react, he rushed out in a flurry.
Kong Wange: "..."
She was just about to ask Bai Chenwu what was going on with this Manager Zhao when she saw him rushing back again.
This time, however, he was followed by more than a dozen beautiful girls and handsome young men.
He clapped his hands, and the anchors all stood up in a row.
"Miss Kong, look! Besides the young men and women currently live streaming, I've invited all the live streamers from our company. You can choose whichever you like!"
This scene looks so strange.
Kong Wange awkwardly rubbed her forehead: "Ah? There's no need for that..."
She went straight to the point and asked, "Who is the streamer with the most followers here?"
Everyone said in unison, "Tianqi."
A fair-skinned young man raised his hand.
Before the young man could speak, Manager Zhao interjected, "Ge'er, Tianqi is the best livestreamer in our department. There's no product he can't sell. He has nearly five million followers across the internet."
"Only five million, that's still a bit low," Kong Wange muttered to herself unconsciously.
Unfortunately, although her voice was low, Manager Zhao still heard it clearly. He exclaimed in shock, "Ge'er, five million followers is quite a lot. How many KPIs are you trying to achieve? Five million followers isn't enough?"
Kong Wange nervously held up three fingers: "Thirty...million."
Manager Zhao was stunned, then clapped his hands and exclaimed, "Ge'er, I really admire your courage more and more! Thirty million in sales, how did you even get in touch with our company? You should have gone to work with a big streamer like Julia!"
After saying that, he smiled ingratiatingly at Bai Chenwu and said, "Mr. Bai, I'm not saying our company is incompetent, but given the conditions, it is indeed difficult."
Bai Chenwu, who was standing next to him, smiled and said, "Brother Zhao, you're too kind. I don't know anything about live-streaming e-commerce. You're an expert in this area. Please give my junior some advice."
Manager Zhao said with difficulty, "Mr. Bai, even a skilled cook can't cook without rice. There's really no way to do this."
“What if all our livestreamers sell together?” Kong Wange interjected. “I looked into our company before I came here. We’ve done a lot of large-scale livestream sales of health products before, and the data was pretty good. This shows that our fan base and our products are a good match, and the conversion rate should be good.”
“I understand what Ms. Kong means, but even so, there's still a significant gap between our fan base and that of top streamers, and I can't guarantee we'll reach 30 million in sales. Besides, if you want to collaborate with so many streamers, in addition to the commission, the extra slot fees would probably be…”
Kong Wange understood that the slot fee would be at least tens of millions.
But she only had an eight million marketing budget.
She smiled slyly and said methodically, "Manager Zhao misunderstands. Although I need all these streamers, I only need Tianqi to actually sell goods via live streaming. The others can just help me advertise."
"Advertise? How do you do that?" Manager Zhao had never heard of this kind of live-streaming sales model before, and was a little confused for a moment.
"It's very simple. Before Singles' Day arrives, I would like to ask other livestreamers to advertise my products during their breaks from selling goods in their livestreams, to generate some buzz. It doesn't need to be too long, about two minutes will do."
"I will also send you some before-and-after photos of customers using the product, promotional slogans, and selling points to use as promotional materials. However, please do not reveal the product name or sales time yet, in order to maintain mystery and stimulate users' curiosity and enthusiasm."
"On Singles' Day, when the sales actually begin in Tianqi's live stream, everyone should cooperate by announcing the products and the live stream rooms where they can be purchased, thus directing all fans to Tianqi's live stream."
"Oh, I see!" Manager Zhao exclaimed, "Ge'er, you're really good at strategizing! This way, you've not only amassed all our fans but also saved on slot fees. As for other streamers, you only need to pay some advertising fees!"
Kong Wange smiled and said, "I'm just proposing this idea; the specifics depend on whether everyone is willing to accept it."
As she spoke, she looked at the row of live streamers and said, "For all the brothers and sisters who agree to help with traffic generation, I promise to give you a service fee of no less than six figures."
A cute girl immediately chimed in, "Sister Kong, you have no idea how tiring it is for us to do live streams every day. There's only a little over a week until Singles' Day. If we can get a six-figure reward just by helping with promotion for two minutes every day, I'd be happy to do it."
Most of the streamers also responded.
After raising his hand to signal everyone to be quiet, Manager Zhao said, "Ge'er, your idea is wonderful, and everyone is willing to cooperate. Unfortunately, this model will make our company earn less money, and we still need the boss's approval."
He looked at Bai Chenwu and asked, "Mr. Bai, what do you think..."
Bai Chenwu stood up with a smile: "This can be done. Cooperate with other streamers who are attracting traffic with Kong Xuemei. The company will not take a cut of the remuneration she gives you; it will all be yours."
"Thank you, Boss Xiaobai!" All the streamers beamed with joy.
Bai Chenwu then said to Kong Wange, "As for Tianqi's live stream, we won't charge a slot fee. We'll split the sales revenue 70/30, how about that?"
"Huh?" Kong Wange didn't expect Bai Chenwu to be so generous. Her best expectation was only 40% or 60%, so she quickly said, "That won't do, I..."
Bai Chenwu interrupted her directly: "Let me finish. I think your marketing ideas are more valuable." He smiled and said, "I'll give you the discount as a way of buying your idea. If this sales event is successful, it will not only greatly help our company's publicity, but also please don't mind if we replicate your marketing ideas in the future."
Kong Wange knew that Bai Chenwu was helping her in a roundabout way. She took a deep breath and smiled, "Don't worry, senior. If it works well, you can use this model as you like. If you need anything from me in the future, just let me know, and I'll definitely help if I can!"
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