Chapter 191 Good luck with the opening! (Please vote!)
October 1, 537 in the new calendar, cloudy.
Basel City.
After nearly a month of preparation, a store called "Norman Family" finally opened on Nerva Avenue in Basel.
The name of the Norman family was given by Bruno himself.
In fact, to be honest, Bruno was very aware of his own weight. He really had no talent for naming, which could be easily seen from the fact that he named the griffin Puff.
But the names that others came up with were...more rustic.
Because according to the business model of this world, no one would go to great lengths to give their store a name that sounds fancy.
Even in the capital of the Kingdom of Basel, where money and decadence emanated from every corner, the doorways of most shops were merely a wooden board with the store's products written on it.
However, since the number of people who can read the words is extremely limited, some merchants will use their brains to put a few pots of flowers and display a few goods at the door of the store, and then shout a few times from time to time when there are many people. This is already considered a very innovative vendor.
However, Bruno's property cannot be so shabby!
At least... such simple decoration would be extremely inconsistent with the price of the goods sold!
Even though Calio, as the president of the Idar Chamber of Commerce, had learned a lot of business knowledge far beyond this era under Bruno's guidance, he inherited Bruno's shortcomings in naming and did not make any progress.
Thus, a new luxury brand inspired by Balenciaga, Normandy, was finally born amid everyone’s eager anticipation! It is said that when Kalio, who was far away in the Kingdom of Basel, saw this name in the letter sent by Bruno, he almost jumped up with excitement.
The name of the Norman family is noble in its simplicity, luxurious in its nobility, and luxurious in its luxury...
All right,
In fact, it was mainly the added effect of the Earl's domineering aura that made all the members of the Idar Chamber of Commerce, including Kalio, feel that the name was extremely suitable.
At least... it sounds exceptionally different! As the first store of the Norman family, this store on Nerva Avenue has placed high hopes on it.
Whether it was Bruno who was far away in Idar County, or Calio who was in charge of the scene, or the store guides who were carefully selected after a long period of training, they all devoted a lot of effort to the first opening of the Norman family.
This was not only the Idar Chamber of Commerce's first attempt to officially enter the Kingdom of Basel, but also a preliminary exploration of whether Bruno's future plans could proceed smoothly.
If it succeeds, everyone is happy, but if it fails...
Failure is impossible! Not only Bruno, a time traveler, but even Kallio, a native of the magic world, has such confidence! Because,
During the time when the store was being renovated, Queen Alana had inadvertently shown off the rose essential oil produced in Idar Territory to the most prominent noble ladies in the Kingdom of Basel.
Lavish aristocratic balls and banquets were the most common entertainment activities in the court of the Kingdom of Basel.
After realizing the great effectiveness of rose essential oil, Queen Alana would naturally use rose essential oil to do a beauty treatment on herself before attending each event, and then spray herself with perfume made with rose essential oil.
The young queen, who was already beautiful, became even more eye-catching and radiant after applying rose essential oil and spraying perfume.
The great effect of rose essential oil is fully demonstrated on Queen Alana. It not only makes Her Majesty the Queen more refreshed on weekdays, but also has a very significant effect on skin beauty, making people exude a faint fragrance at all times.
So much so that all the duchesses and marquises were intoxicated by the elegant rose scent lingering around Queen Alana.
This also led them to hire people to find out the secret of making Her Majesty the Queen even more radiant after the banquet.
In addition, the Norman family has always operated under the banner of the Harling family, which makes Her Majesty the Queen happy to help promote it.
Queen Alana was not a stupid person. The more the noble ladies asked, the more she tried to hide the truth, keeping them in suspense.
Such behavior undoubtedly aroused the curiosity of the noble ladies. Therefore, at the instruction of Queen Alana, the rewarded waiter "quietly" revealed the secret of rose essential oil to the nobles.
Throughout the history of the Kingdom of Basel, there has never been any product like rose essential oil that has been deeply imprinted in the hearts of so many noble ladies before it was officially put on the shelves for sale.
The flattery and requests from the noble ladies undoubtedly greatly satisfied Queen Alana's vanity, so...
Before the Norman family opened, Kalio received a huge order from the royal family! A full 250 gold coins were used to order 12 bottles of rose essential oil! You know, the rose essential oil sold by the Idar Chamber of Commerce is diluted with alcohol, and they are all small bottles!
Such a high price is even more precious than gold! Bruno set the price of a bottle of rose essential oil at 18 gold coins per small bottle! Although the total price of twelve bottles of rose essential oil is less than 250 gold coins, if you round it up, it will be 250!
After all...scarcity makes things valuable, so a moderate premium is not excessive.
Anyway, the Basel royal family has plenty of small money, and the extra money can be regarded as a contribution to the cause of human progress in Idar.
If less money is spent, it will damage the dignity of the royal family!
Under Bruno's influence, the Idar Chamber of Commerce values the dignity of other nobles the most! Especially for high-profit products like rose essential oil, it is impossible to discount it, and it will never be discounted in this life!
Especially in the early days of the Norman family's business, they could only rely on earning high profits with tears to barely maintain the normal operation of the Norman family and the Idar Chamber of Commerce...
What's more, the shopping guides of the Norman family are all talented and speak well. All the nobles who come here to shop will definitely love it here!
but,
Unlike rose essential oil, which has a firm price, spirits were included in the discount promotion plan early on.
Because for the nobles of the Kingdom of Basel, strong liquor is definitely a new thing. The Idar Chamber of Commerce must first let the nobles develop a sense of dignity about strong liquor so that Bruno can make a lot of money.
Besides, the production of Mole Village is very high, and it has just opened, so it is not impossible to give a discount for promotion.
As long as it is handled properly, a certain degree of concessions will allow Idar to gain more profits.
But then again, no matter how much promotion there is, in this era when the average annual income of ordinary people is only two gold coins, the goods sold by the Norman family will be extremely expensive.
In line with the idea that good wine needs no bush and the high-end marketing model advocated by the Norman family, Kallio did not publicize the opening date in advance.
Rose essential oil is a seller's market, not a buyer's market!
and,
The most prominent noble ladies in the Kingdom of Basel even kept the news of rose essential oil within their own small circles! Nobles like earls and viscounts didn't even know about rose essential oil!
After all... according to the information obtained from Queen Alana, this rose essential oil is a treasure that combines the essence of heaven and earth, and the output every month is only a tiny bit! If this news is leaked, wouldn't it reduce the possibility of buying rose essential oil?
So during this period of time, everyone's eyes were fixed on the shop on the corner of Nerva Avenue, for fear that someone else would grab it first.
For Kalio, these outside gazes were not taken seriously for the time being, because Kalio was very sure that the efforts made by the noble ladies to block the news about rose essential oil would be in vain on the day when the Norman family officially opened! Since the Norman family was decorating the store, there was always an opaque curtain around the store, so no one knew what the store was selling.
This is not to prevent dust and workers from falling as in the previous life, but to ensure the shocking appearance of the Norman family on October 1st!
so……
On the morning of October 1, when the sun was just shining on the Via Nerva, the curtains surrounding the Norman Family store were finally quietly removed by the store staff...
At this moment,
Count Gilman and his wife, Sijoun Gilman, were riding in the Count's luxurious carriage, driving along the Via Nerva towards the Duke of Hausen's residence.
Duke Hausen is the most trusted favorite of the King of Basel and one of the top nobles in the Kingdom of Basel.
Count Gilman has always been under the command of Duke Hausen and has been managing many of Duke Hausen's industries in the southern part of the Kingdom of Basel. He is also one of Duke Hausen's right-hand men.
In order to return to the capital to meet the Duke, Count Gilman naturally had to bring many gifts for the Duke. However... compared to the city of Basel where the powerful and wealthy gathered, the southern part of the Kingdom of Basel really did not have any special products to show off.
But this time, Earl Gilman was full of confidence.
Because he had spent a lot of effort and spent a lot of money to buy a lot of perfume, he thought that this kind of scented item would definitely be liked by the Duke! But...
When the luxurious carriage reached the corner of the street, Mrs. Gilman uttered a cry of surprise...
"Oh! Good God!"
Although the elegant Mrs. Gilman quickly covered her mouth with her hands, her eyes were still wide open, staring blankly ahead.
"What's wrong?"
Count Gilman followed his wife's gaze and saw a... newly opened store? No! What a joke! How could this be a store? In Count Gilman's opinion, the storefront before his eyes was simply a huge work of art! The Idar people spent a lot of effort on the decoration of this building, and used an asymmetrical design technique on this storefront located at the corner, with a transparent window on one side and the entrance and exit of the store on the other side.
Around the entrance, the Idar people used translucent glass and crystals on the walls to create strange patterns and the Norman family's logo - "NY".
"N" stands for the Norman family, and "Y" stands for the Idar Territory and the Idar Chamber of Commerce!
Inside this pattern, there are many magic crystals that have been charged in advance, emitting a faint blue light.
Since both sides of the building are surrounded by colorful glass and transparent windows, the gray walls are completely hidden in the innermost part.
Therefore, in the eyes of customers, the first store of the Norman family was as dazzling as a palace made of crystal.
If it were on Earth, customers might just sigh at the classic decoration of the luxury brand, then turn around and leave after touching their empty wallets, because people have long been accustomed to it.
But in this world, the Norman family’s first appearance almost blinded everyone’s titanium dog eyes!
In the streets full of feces and urine, in the city of Basel where dirty houses and shops are closely packed together, the Norman family is like a breath of fresh air, which makes Count Gilman stunned for a moment...
I have only been away for a year or two, and there is actually a store like this in Basel?
"This should be... a shop, right?" Mrs. Gilman asked uncertainly.
"Let's go down and take a look!" Count Gilman decided.
after all……
One of the main tasks of this trip was to deliver gifts to Duke Hausen.
If there is anything good in this seemingly prestigious shop that makes me feel good, then the perfume I give as a gift would complement it and might even please the Duke and the Duchess.
Under the control of the servants, the carriage gradually stopped by the roadside.
The things in the window that originally looked a little blurry were also presented in front of the Gilmans, but... before they could marvel at the goods displayed in the window, Count Gilman was already shocked by the window in front of him.
For the aristocracy, glass is not a very precious decoration. However, due to the limitations of production conditions and technical level, the glass produced by workshops in this world has always been extremely blurry, looking like it is covered with a layer of thick fog, but...
He had never seen such completely transparent glass as the one before him!
This piece of glass alone is worth a lot of money, not to mention the goods sold in the store!
What is this? It's the signboard! Moreover, not only the window, but also the door of this store has this kind of completely transparent glass.
However, glass alone obviously cannot protect against outsiders.
Therefore, with the assistance of the sculptor Andy, the people of Idar skillfully melted the steel bars forged in the Idar Steel Factory through high temperatures into various strange shapes, which looked quite artistic.
Count Gilman took a deep breath and was about to push open the door of the shop when he saw it being pulled open from the inside. Two pretty and well-built blond girls bowed slightly towards him and greeted him in clear voices:
"Welcome!"
(End of this chapter)
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