Chapter 249: The Wine Merchants’ Counterattack (Subscribe! 4000+)
Basel City.
The bright moonlight spread across the street, and the gradually approaching night enveloped the filth on the roadside in the shadows of the corners.
There was almost no light in Basel at night, except for the flickering candlelight in the brothels in the western part of Basel, and laughter and howling from time to time. Only a few rustling sounds could be heard from the mansions of the great nobles from time to time.
For most common people of this era, when night falls, apart from rolling into bed and taking a deep sleep, they probably have no choice but to engage in the monotonous and boring activity of making babies.
Because candles have always been an expensive luxury item and are definitely not affordable for ordinary families.
Most of the shops on the Via Nerva had closed down as soon as the sun set, except for the Norman family's shop windows, which were brightly lit. The glass exterior walls also reflected a faint blue glow against the backdrop of magic crystals.
Under the cover of night, the luxurious decorations of the Norman family looked even more magnificent and attractive, attracting the attention of countless nobles.
This is the card!
In more than half a year, the Norman family has completely established a foothold in Basel.
Under Bruno's remote control and Cario's specific implementation, the Norman family established a very good brand reputation and left a very deep impression on the nobles of the entire Kingdom of Basel.
The shortage of rose essential oil caused the nobles in Basel to raise their prices, but...
However, the Norman family still adhered to its original sales principles and pricing standards, and was not at all affected by the high profits offered by the outside world, which made the nobles of the Kingdom of Basel praise it endlessly.
It would be a fool not to make money, but the problem is... the people of Idar are pursuing more lasting profits and reputation!
Of course, this does not prevent some "embezzlement" sales staff from disguising themselves and carrying a few bottles of diluted rose essential oil to the black market to make huge profits.
after all……
The rose essential oil sold on the black market in the Kingdom of Basel not only has a higher price, but also has a lower content and concentration! Therefore, without affecting the business reputation of the Norman family, Kallio would always set aside a small portion of the rose essential oil quota and occasionally let people stroll around the black market to make extra profits for the Norman family.
If rose essential oil made the nobles jealous, then the low-alcohol wine produced by Moore Wine Industry and consigned by the Norman family made the nobles of the entire Kingdom of Basel crazy!
In this era when entertainment and cultural activities are so scarce, the nobles do not have many hobbies, so... once the secret of the Warcraft Wooden Box was leaked, it set off a fashion trend in Basel City.
The collecting habits of the nobles brought excess profits to the Norman family, and the crazy sales scene even shocked Cario.
If Bruno had not had foresight and had people prepare sufficient stock in advance, the low-alcohol wine of the Norman family might even be at risk of being out of stock...
The sales methods proposed by Bruno opened Kallio's eyes. It was as if most of his life's business experience had been lived on in Gouzi. He could not help but be deeply impressed by the methods of Lord Bruno Stuart, Count of Idar.
Not only rose essential oil and low-alcohol wine, but also the gem-grade corals, strong liquors and other products sold by the Norman family have won praise from the Basel nobles.
The excellent quality of the goods is only one aspect. The luxurious and trendy decoration style of the Norman family and the well-trained sales skills and after-sales service of the sales staff also make the nobles who come to shop feel like they are bathed in spring breeze.
And this... is something that no other store can achieve! It is also under the influence of these many aspects that the brand effect of the Norman family has risen, so much so that as long as the nobles of the Kingdom of Basel heard that this was a product of the Norman family, they would feel that it was particularly impressive.
Norman Family did not stop operating after closing. The staff responsible for managing the account books and finances carefully counted the day's revenue, and the shopping guides began to review their sales today and Norman Family's current inventory of goods.
The salary of the sales staff of the Norman family is not fixed. In addition to the most basic salary, the monthly commission can even reach more than five times the basic salary! The employees at the bottom are busy, and on the top floor of the Norman family, Cario, the president of the Idar Chamber of Commerce, is sitting at the table, carefully reading the book written by the Earl under the bright candlelight.
Not all texts can be called books, but the texts Bruno wrote in his spare time have almost become the most respected works in Kallio's mind.
In his opinion, this is the code of wealth that can make every businessman crazy!
The various fantastic sales techniques were dazzling and enhanced Kallio's business awareness to an unprecedented level.
In this book, Bruno not only mentions many eye-opening and enlightening sales methods, but also puts forward many new terms, such as...economics.
This new term proposed by Bruno undoubtedly made Kallio's eyes light up. What is economy? What is business?
These were things that Kallio had never thought about before.
In his original understanding, the work of a businessman is nothing more than buying low and selling high, reselling goods back and forth between different regions.
But……
However, in his book, Bruno gave these behaviors a clearer and more brand new explanation, and invisibly praised and affirmed the meaning and value of the existence of businessmen, and raised the status of businessmen!
Economy is not only the general term for the production, circulation, distribution and consumption of all material and spiritual resources, but also the way of governing a country and benefiting the world in Bruno's mind! The circulation of goods, the distribution of wealth, the accumulation of capital...
These new concepts opened a new door for Kallio, who had been in business for more than ten years, and made him realize for the first time the wealth and value he could create.
Lord Bruno...
Looking at the words recorded in those books, Kalio couldn't help but feel a lump in his throat.
This is a grace of rebirth for myself!
Only if I am loyal to Idar County, run the Idar Chamber of Commerce prosperously, and give Lord Bruno a perfect answer sheet, can I live up to the Count's kindness! Kalio should be shocked, because the contents recorded in those books were compiled by Bruno with great effort.
With the current financial resources of the Idar County, Bruno could have lived a shameless aristocratic life long ago, but... he did not do so.
The productivity of Idar Territory has indeed been gradually improved under Bruno's guidance, but the thinking and ideas of the people of Idar Territory still remain at the original basis.
It was obviously impossible to just wait for the Idar people who had just begun to learn spelling.
In order to quickly improve the capabilities of Kallio, Shabi, Lister, Mundell and many other key officials of Idar Territory and enhance the depth and breadth of their thinking, Bruno personally wrote and organized a number of notes, hoping that they could adapt to the changes in Idar Territory as quickly as possible and follow his footsteps more closely.
As the president of the Idar Chamber of Commerce, Kallio naturally became Bruno's key training target.
so……
Bruno combines knowledge from Western economics, political economics, finance and other disciplines, discards those theories and models that appear high-end and classy but do not conform to the reality of the world, and uses a more down-to-earth language to succinctly summarize the knowledge content about business, economics and sales.
And Kallio obviously lived up to expectations. In addition to daily management, he devoted almost all his time to books, gradually combining theory with practice and observing the business and economy of this world...
…
The market of the Kingdom of Basel is vast, and the spending power of the nobles is staggering.
but……
No matter how vast the market is, it always has its limits; no matter how high the spending power is, it always has its limitations.
The Norman family was like a dragon crossing the river. Without any warning, they plunged into the city of Basel. Relying on Queen Alana as their backer, they gathered wealth that amazed everyone in a very short time.
In half a year, the Norman family established a firm foothold, built a reputation, and won admiration, which made many nobles praise them but also made some nobles feel resentful.
Rose essential oil does not have a direct impact on the original market, but the sales of low-alcohol wine have made many people jealous.
Because there is a limit on alcohol consumption, it is impossible for a noble to drink wine as water all day long, so...
While the sales of the Norman family's low-alcohol wine were booming thanks to the Warcraft Wooden Box, other shops selling wine were experiencing dismal sales or even suffering heavy losses.
The ability to run a wine business in the capital of the Kingdom of Basel was mostly due to the support of a certain nobleman.
Therefore... all the vendors who were in charge of running the shops hated the Norman family, who had come from outside the country.
Cutting off someone's financial resources is like killing his parents. Behind the hot sales of the Norman family's low-alcohol wine, countless wine vendors have encountered questioning and rebuke from the nobles behind them.
So, after such a long time, they finally couldn't sit still! After all, the queen is not the king, and even if she is the king, there will be nobles who will take risks in the face of excessive profits and try to touch the tiger's whiskers.
The capitalists even dare to sell the rope to hang themselves. Although these merchants who rely on the nobles cannot be considered capitalists, they are also greedy for the high profits in the low-alcohol wine market.
You know, the low-alcohol wine sold by Norman Family is much more expensive than other wines!
In a tavern in the south of Basel, almost all the wine merchants in the city gathered here, and the atmosphere was solemn.
"Everyone! The Norman family is really going too far! If they continue like this, the entire wine market in Basel will be swallowed up by them!" Harley Santa Cruz spoke first.
"That's right! This situation must be changed!" Ernie Mphela agreed with a dark face.
Halle Santa Cruz and Ernie Mfila are the largest wine merchants in Basel, and they make huge profits every year for the southern Basel nobles behind them.
Originally, they each served their own masters and had many conflicts, but this year... the arrival of the Norman family broke the previous situation, forcing the two former enemies to come together.
If they couldn't get through this difficulty as soon as possible, then they would definitely not have an easy life! When the two largest wine merchants in Basel spoke, the tone of this gathering was set.
That is to put aside previous prejudices, jointly compete with the low-alcohol wine sold by the Norman family, and take back the original market.
But...how could this be easy? "After all, the Norman family has the queen as their backer, and the nobles are also quite fond of the rose essential oil sold by the Norman family..." said a wine merchant in a dilemma.
This does make many wine merchants feel a little embarrassed.
On the one hand, the existence of the Norman family had a great impact on their original commodity sales, and their sales revenue plummeted, causing the nobles behind them to be furious; but on the other hand, the noble lords behind them were full of praise for the products of the Norman family and even bought a lot of the Norman family's products.
This is a bit embarrassing...
"After all, Alana Harlin is the queen of the Kingdom of Basel and a member of the royal family. It is impossible for her to ignore the power behind us and support the Harlin family at all costs..."
"Besides... in fact, suppressing the low-alcohol wine sold by the Norman Family will not necessarily affect the Norman Family..."
Harley Santa Cruz suddenly said something that made people feel a little confused.
"What do you mean?" A businessman frowned, full of confusion.
"According to our investigations these days, the low-alcohol wine sold by the Norman family is not actually the Norman family's own product, but is sold on behalf of a vineyard called Moore Wine Company. Moore Wine Company... is the property of a Norman noble!"
"What?!"
The vendors present were horrified.
"As Basel people, how can we let the Norman nobles take away our gold coins so easily?" Harley Santa Cruz said in a deep voice.
"Have you made any plans?" someone asked.
"The reason why Moore Wines' wines are so popular in the Kingdom of Basel is nothing more than relying on those so-called magical wooden boxes and other trivial tricks!
"During these days, I have ordered the workshop to work day and night to produce a batch of wooden wine boxes engraved with Basel-style patterns! This is in our territory, so we may be able to surpass them!"
Harley Santa Cruz said with confidence.
Thanks to "Wangwangji" for the reward of 1,000 points!
Thanks to "Yan Geshi" for the reward of 500 points!
Thanks to "Zhao Ying" for the reward of 100 points!
(End of this chapter)
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