Chapter 290 Julian Heaton's Toothpick (Please subscribe!)
Just as Julian Heaton expected, facing the re-attack of Moore Wines, Harley Santa Cruz and Ernie Mfila had to once again convene the wine merchants serving the southern nobles of Basel to discuss countermeasures overnight.
For many wine merchants, it only took one night to fall from heaven to earth. Ever since the news of Moore Wine Industry reached the ears of these wine merchants, they have been unable to sleep all night and have been unable to eat or sleep.
The complacency they had felt before disappeared without a trace in the blink of an eye. They felt a chill down their spines when they thought that Moore Wines sold the wine elsewhere after leaving Basel.
Without saying anything else,
Once the nobles behind him knew that, with their cooperation, the "main battlefield" of Moore Wine Industry had spread from one Basel City to the entire Basel Kingdom, he would probably crush him to death...
In order to regain the lost market as much as possible, they can only start cooperating again to explore a possible solution.
The large amount of wine stored in the warehouse allowed those nobles who had previously found it difficult to get involved in the wine market to get a piece of the pie. After several attempts, Harley Santa Cruz had a thorough understanding of the current situation.
Even if the nobles behind them stepped in, in the face of such tempting benefits, it would be impossible for these people to give up the wine of Moore Wine Industry and turn to the local merchants of Basel.
"Let's all lower the price together..." Harley Santa Cruz said helplessly.
Although wine merchants are very reluctant to lower prices, which is a way of killing one thousand enemies and hurting eight hundred of their own, today, faced with declining sales, this is the only way they can think of.
"Starting tomorrow, the prices of our high-end wines will all be reduced by 10%. We must take back the lost market share from Moore Wine Industry!"
When Ernie Mphela finally made the final decision, everyone nodded in unison.
but……
When Harley Santa Cruz thought of the endless tricks of Moore Wine Company, he felt vaguely worried.
The person who controls Moore Wines must be no ordinary person.
So, simply selling at a reduced price...
Can Moore Wine Industry really be suppressed? ...
“The formulation of any promotional method and the choice of sales means are closely related to the attributes of the product itself and the target consumer group. For wine sales under the current situation, directly lowering the price is definitely the stupidest method…”
Teacher Julian Heaton's small classroom has started.
After in-depth research on the economic theories and sales models proposed by Bruno Stuart, Count of Idal, Julian Heaton conducted many training sessions for Moore Wine's "sales managers".
Since he himself had only just learned part of the "Blue Economic Theory", he inevitably felt a little flustered and nervous when giving lectures to others.
However, Moore Wine is different from the Norman family rooted in Basel after all. It is extremely important for the development of Moore Wine to promptly implement Bruno's sales philosophy into the hearts of every "sales manager".
The Norman family only has one store in Basel, so Calio, who is based in Basel, can naturally carefully consider the economic theory proposed by Bruno, and then make timely adjustments and attempts based on actual conditions.
However, under the relentless pressure from the southern nobles, Moore Wine's sales network had already spread across most of the Kingdom of Basel, making Julian Heaton's control over many places out of reach.
This also requires the sales managers in charge of each region to put Bruno's sales philosophy into practice.
"So... aren't we going to lower the price?" someone raised their hand and asked.
"Reduce! But we need to put it another way, use another way to reduce the price!" Julian Heaton pointed to a sales manager who was taking notes and said, "You, you tell me! Who are the main consumer groups that our wine is targeting?"
"Uh..." The sales manager whose name was called hesitated for a moment, then answered, "There are mainly two categories. The first is the nobles of the Kingdom of Basel. These people are very wealthy and are all high-quality customers of our Moore Wine Industry. The second category is the large taverns in the Kingdom of Basel that are a little bit upscale. We can win by volume."
Hearing this, Julian Heaton nodded with satisfaction and said, "That's right! We package the high-quality wine in all aspects and sell it to Basel nobles at high prices to make huge profits. Then we sell the low-end inferior wine to Basel taverns and make profits by supplying a large amount of wine."
"But... have you ever thought that those noble lords who spend money like water would care about such a small amount of gold coins?" Julian Heaton asked back.
Hearing this, the sales managers present suddenly understood.
"After you go to your respective areas of responsibility, you must closely monitor the actions of Basel's local wine merchants, especially the prices of wine they sell to large taverns, mercenary groups, and business travelers. In short, we must be consistent with Basel's local wine merchants in the sales of low-end wines."
"As for high-end wines..." Julian Heaton changed the subject and said in a deep voice:
"We must clearly tell our downstream agents to maintain the original selling price and resolutely not to engage in a price war with Basel merchants! Then... tell those customers that once the purchase quantity exceeds ten bottles, they will become our high-quality VIP customers, and high-quality VIP customers can enjoy the preferential policy of buy ten and get one free during the promotion period."
Buy ten get one free and directly lower the price are both price reduction promotions in essence, but... there are some differences.
For example, the idea that Moore Wines wants to instill in its customers is that "buy ten, get one free" is a privilege that only high-quality VIP customers can enjoy. The key point is that this is a privilege! However, the price reduction promotion method adopted by Basel merchants is available to everyone.
Would the nobles care about that little bit of cheap gold?
Won't!
They spend money like water and never care about the price of wine. What they care about is face and rights that are different from ordinary people! So... the practice of Moore Wine Industry can undoubtedly satisfy the vanity of the nobles to a great extent! Look!
This is a privilege!
"However...if we only focus on the sale of wine, it would seem a bit too utilitarian, so...we must let the nobles feel the warmth and care from Moore Wine Industry in all aspects, and let their lonely hearts feel our enthusiasm! In short...we must make the nobles feel comfortable!" Julian Heaton added.
Comfortable……
Upon hearing this, most of the sales managers present changed their expressions slightly.
This is really embarrassing for me, Fat Tiger.
I'm just a wine seller.
Not selling myself...
"I have already ordered a large number of toothpicks from the Norman family. The handles at the end of these toothpicks are inlaid with natural pearls and polished corals, and the thin rods at the front end of the toothpicks are made of high-quality wood from the Almis Mountains. All high-quality VIP customers of our Moore Wine Industry can receive a set of these luxurious toothpicks when purchasing wine."
"In this way, whenever the nobles are full and ready to pick their teeth, they will think of the benefits of our Moore Winery and the meticulous care we have given them."
Julian Heaton looked intoxicated as he spoke.
besides……
(End of this chapter)
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