Xiao Che was deeply shocked and could not calm down for a long time.
He looked at Lin Wanwan with the same gaze he would give a mysterious creature that had just descended from the heavens, filled with curiosity, wonder, and an indescribable ecstasy.
“KPI assessment method… merit and demerit record…” he murmured to himself, repeatedly chewing on these novel terms, feeling that each word contained infinite wisdom, opening a door to a whole new world for him.
Lin Wanwan felt a little embarrassed by his gaze and quickly waved her hand modestly: "Your Majesty is too kind. I was just talking on paper and didn't take it seriously."
"No, it is! How could it not be!" Xiao Che slammed his hand on the imperial desk, stood up excitedly, and paced back and forth in the imperial study, his eyes gleaming with excitement. "If this law can be implemented, how can we worry about corrupt officials and a stagnant country! Wanwan, you... you are simply a treasure bestowed upon me by heaven!"
Overwhelmed with emotion, he called out her maiden name.
Lin Wanwan's heart skipped a beat, and her cheeks flushed slightly.
Xiao Che seemed to realize his lapse in composure. He coughed lightly, forcibly suppressing his excitement, and sat back down on the dragon throne. But the look he gave Lin Wanwan was no longer calm; it was filled with unprecedented admiration and… dependence.
"However..." After a brief moment of excitement, Xiao Che's brows furrowed again, like a martial artist who had just obtained a peerless divine weapon but found his inner strength insufficient. "This method is good, but its implementation will likely face enormous resistance. The court is deeply entrenched, and those old ministers are already accustomed to sticking to the old ways. Getting them to accept such a new method will likely cause a huge backlash."
He was clearly completely captivated by the concept of "KPI assessment method" and immediately began to think about the problems that might be encountered in its actual implementation.
However, after sharing the joy of success, he raised another problem that was equally troubling him.
"Moreover, the implementation of government decrees requires not only the trust of court officials but also the understanding of the people." Xiao Che's voice deepened, carrying a deep sense of powerlessness. "Take the 'Divine Strategy' disaster relief program for example. It was clearly a good thing that benefited the country and the people, but the Regent's faction always managed to spread all sorts of rumors among the people, saying that I was competing with the people for profit, or that the court was levying exorbitant taxes and levies, wantonly smearing the new policies and inciting public opinion."
“As for the imperial gazette,” he pointed to a stack of officially published newspapers in the corner and shook his head helplessly, “the language is obscure and the dissemination is slow. By the time the gazette reaches the local area, rumors have already spread throughout the streets and alleys. I… am often caught in a passive position, unable to defend myself, and can only watch helplessly as good things are turned into bad things.”
This is yet another classic problem.
Official propaganda channels are rigid and outdated, unable to compete with the flexible, rapid, and more inflammatory unofficial rumors.
Upon hearing this, several all-too-familiar terms immediately flashed through Lin Wanwan's mind: press conference, public opinion guidance, seizing the right to speak...
Looking at Xiao Che's handsome face, which was overwhelmed by the "public opinion war," she felt a strong impulse surge within her once again.
She wants to help him! She can help him!
So, she used the same trick again, speaking in a "casual" tone, as if she had just gotten inspiration from the previous topic, and casually said:
"Your Majesty, since the official gazette is slow to arrive, why don't we find some fast ones to speak on our behalf?"
"Runs fast?" Xiao Che was taken aback, clearly not following her train of thought.
“Yes.” Lin Wanwan’s eyes gleamed with wisdom. “Has Your Majesty ever considered where news travels the fastest in the capital?”
Xiao Che pondered for a moment, then answered uncertainly, "Teahouse? Restaurant?"
“Exactly!” Lin Wanwan snapped her fingers. “A storyteller in a teahouse can spread a story throughout half of the capital in a single day, or a famous actor in a theater can sing it! This is much faster and more pleasant to listen to than the cold, impersonal official gazette!”
Xiao Che's eyes lit up instantly!
He was limited by his own fixed mindset, only thinking about how to optimize official channels, but never thinking that he could make use of these grassroots "megaphones"!
Taking advantage of the momentum, Lin Wanwan laid out all the modern public relations strategies in her mind in a way that could be understood in this era.
"I believe we can establish a special agency," she said, walking to her desk, picking up a pen, and writing three characters on a piece of white paper—the Office of Transmission.
"This 'Office of Transmission' does not handle specific government affairs; it is only responsible for one thing: speaking."
"It regularly convenes all the famous literati, storytellers from major teahouses, and troupe leaders in the capital, and the government will issue the latest policy interpretations to them, clarify recent false rumors, and provide them with the most accurate and authoritative story materials!"
"This is how to seize the 'public opinion front'!"
"Not only that," Lin Wanwan said, becoming increasingly excited, her vision becoming clearer and clearer, "the Ministry of State Affairs also needs to train someone to represent the court and Your Majesty in speaking to the outside world. This person must be eloquent, quick-witted, and of impeccable character. Whenever a major decree is issued, or a malicious rumor appears, he will represent the government and announce the truth to the world immediately!"
She pointed heavily at a few other words on the paper with the tip of her pen, her voice filled with a pioneering passion:
"This person, I call—the State Spokesperson!"
"Smack!"
Xiao Che slammed his fist on the table and stood up again!
But this time, it wasn't because of anger, but because of extreme excitement and shock!
State spokesperson!
The battleground of public opinion!
These two unheard-of words struck his mind like two thunderbolts from the beginning of time, making his blood boil!
Take the initiative!
Guide public opinion!
This idea, this strategy, is simply... genius!
He has always been on the defensive, passively refuting rumors, never thinking that the right to speak can be actively fought for and controlled!
He realized that Lin Wanwan's mind contained a completely new world that he had never heard of before, yet was incredibly powerful and full of infinite wisdom!
Looking at the woman before him, who spoke eloquently and whose eyes shone with wisdom brighter than the stars, he felt an unprecedented sense of satisfaction and...pride.
This is his empress!
This is the greatest treasure of his life!
He could no longer hide his inner turmoil; the emoji above his head had completely gone mad.
A cute cartoon emperor was frantically digging into a huge mine, wielding a small hoe. With each swing of his hoe, glittering treasures were unearthed. Finally, with a "clang," he unearthed a dazzling diamond larger than himself!
The little emperor, clutching the diamond, spun around in bliss.
Beside him, a line of flashing animated text perfectly captured his current mood: "[I've struck gold! .gif]!"
Xiao Che looked at Lin Wanwan, at her cheeks flushed slightly with excitement, at her bright and captivating eyes, and a tender spot in the corner of his heart was deeply touched.
He suddenly spoke, his voice slightly hoarse with excitement:
"Wanwan, come here."
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