"Da, da."
Chen Luo tapped the table lightly and turned to signal Liu Hua to bring out the planning diagrams.
"Okay, let's get started." Zhou Zheng looked at the plans and they didn't seem like those of a typical milk tea shop. His curiosity was piqued, and he wanted to hear Chen Luo explain the plans in detail.
"No rush, Senior Zhou Mei wants coconut milk tea, what would you like to drink, Senior?"
Zhou Zheng laughed when he heard this. Did Chen Luo learn his ability to control the pace of negotiations from Wen Wan? But this was too much of a mastery.
First, it piqued my curiosity, then it interrupted my own desire to begin, always placing myself in the initiative in the negotiation.
"Iced coffee will do."
"Okay, waiter, two coconut milk teas, one hot coffee, one iced coffee, and one iced water."
Zhou Mei was taken aback when she heard "coconut milk tea." She had only been joking, but Chen Luo had taken it to heart. This junior was not bad.
A few simple words were enough to pique their interest and goodwill, which was exactly the result Chen Luo wanted.
The most important thing in negotiation is the first impression, which often determines the final success or failure.
"Hongye, you're not feeling well, are you? You shouldn't drink anything cold."
Upon hearing this, Hongye smiled slightly and nodded.
How could this young master Luo tell that I was on my period? Although I didn't show that I was particularly uncomfortable, he still noticed some details like my frowning and my posture.
No wonder Premier Wen is so infatuated with this young man. He's not only talented but also a considerate and warm-hearted guy. If he weren't already with Premier Wen, I would really want to snatch him away.
Oh, wait, what am I thinking?
I'm here to make sure Chen Luo isn't snatched away by another woman. How could I possibly have such thoughts of stealing from him?
This is Premier Wen's private property. If Premier Wen finds out that I have such thoughts, I'm doomed.
Chen Luo turned to look at Zhou Zheng, his face still smiling, and Zhou Zheng returned the smile.
"Junior, why are you drinking ice water instead of a beverage?"
"I want to calm myself down without letting the sugar affect my state of mind."
"Okay, let's begin!"
Chen Luo took out the planning map and placed it in the middle of the table. Using concise language and the planning map, he explained the initial planning, promotion and publicity, and product innovation of the milk tea shop.
When Zhou Zheng heard about the preliminary planning, his eyes lit up, and he muttered to himself quietly without interrupting Chen Luo's explanation.
"A bubble tea shop with an anime theme located near a university town, which holds small anime conventions from time to time, is likely to be a game-changer for other bubble tea shops in the area."
As the son of the owner of the number one catering company in Hangzhou, he has seen far too many milk tea shops, but nowadays milk tea shops are mostly operating on a low-profit, high-volume model.
At least for now, no one has injected so-called food culture into it, and this concept is still relatively rare even in other food categories in China.
This is actually a process of increasing the added value of catering, addressing customers' pain points regarding milk tea, and deepening the value of the product, which can continuously develop new demand points.
"It would be hard for a milk tea shop like this not to make money."
This is Zhou Zheng's basic assessment of this milk tea shop, given that he is a top-tier second-generation figure in Hangzhou's catering industry.
Next, Chen Luo talked about publicity and promotion, with offline events mainly consisting of small-scale comic conventions. This was not unexpected by Zhou Zheng, as it could be considered a form of value development.
However, Zhou Zheng was somewhat confused by the online short video promotions. The popularity of video promotions in China is generally low, with many people mainly sharing online and creating content out of love.
"Will this kind of promotion have any advertising effect?"
"Yes, this is also a very important step."
"I want to use this method to create a unique brand and store manager persona for this store, which will naturally form the core promotional and value-added capabilities."
"IP? That's a new concept. Could you elaborate?"
"This is actually about creating a personal brand. This person has a huge influence online, which can empower and promote the product, similar to a celebrity endorsement, but it is not limited to that. It can be replicated and expanded in the future."
Chen Luo explained the concept in detail, and not only Zhou Zheng listened with fascination, but Zhou Mei was also completely stunned.
This business concept is truly novel. While everyone else is still focused on existing celebrity endorsements, Chen Luo is already planning to create a traffic star.
Zhou Mei and Liu Hua couldn't help but cover their mouths and chuckle as they looked at the two stunned people. They had the same expression when they first heard it.
"You have grand ambitions, junior. You're not just trying to open a bubble tea shop, you're trying to create an entire industry chain."
Zhou Zheng picked up his coffee and took a sip, becoming increasingly certain that his judgment was correct.
If the anime-themed milk tea shop is a brilliant idea from a brilliant entrepreneur, then this persona IP is a cutting-edge concept that is a whole step ahead of current business understanding.
At least no one in the province has proposed this concept yet. How can an ordinary college student reach this level of understanding?
If it really succeeds, it won't just be a milk tea shop, but a highly valuable industrial chain.
Thinking this, Zhou Zheng's gaze towards Chen Luo changed.
This young man is so unfathomable, so my previous assumptions must have been correct.
Chen Luo is not only President Wen's boyfriend, but also a business genius discovered by President Wen.
If we think further ahead, if Wen Wan really succeeds in seizing the throne with Chen Luo's help, wouldn't Chen Luo, as Wen Wan's lover, become the head of the powerful Wen family?
The title of partner of the head of the Wen family, one of the top conglomerates in China, was something Zhou Zheng never dared to dream of before.
But now that this possibility is right in front of me, can I refuse it?
Chen Luo picked up the ice water and took a sip, quietly watching Zhou Zheng, who was deep in thought.
Except for the later development of the ACG (Anime, Comics, and Games) industry, which was not elaborated on, the basic operation methods of the milk tea shop have been explained.
The reason for explaining all the plans at the first meeting is to adhere to the principle of trusting those we employ and not employing those we don't trust, thus achieving the initial intention to cooperate.
Moreover, Chen Luo is not afraid of others copying his operations, since his core competitiveness lies in his advanced business thinking and knowledge accumulation.
"Senior, I've finished explaining my plan. Now I'd like to ask for your opinion: would you be willing to join this milk tea shop?"
"Enter! We must enter! I'd rather die than not enter!"
Zhou Zheng screamed hysterically in his heart, stood up, and stretched out his hand to Chen Luo.
"Okay, junior, I'm joining this bubble tea shop. You mentioned you wanted to renovate it, right? I'll contact the construction team right away and they'll move in tomorrow."
Chen Luo grasped Zhou Zheng's hand: "Senior, it's been a pleasure working with you. I'll have Liu Hua come over tomorrow at noon to help you finalize the style and details of the renovation."
"Okay, let's get right to it. I'll contact the construction team right away. See you tomorrow."
Without any hesitation, Zhou Zheng excitedly led Zhou Mei away. Before leaving, Zhou Mei gave Chen Luo a deep look.
"Phew! Hongye, this relative you introduced is no ordinary person either. He can keep up with my thinking so quickly, so he must have quite a bit of experience."
Hongye had already prepared her explanation, anticipating that Chen Luo might notice Zhou Zheng's unusual behavior.
“Zhou Zheng would work part-time at some restaurants during every holiday. He had wanted to open a shop before, but he hadn’t figured out how to do it yet.”
"Oh, is that so?"
Chen Luo wanted to ask more questions, but his phone beeped with a message notification.
When I opened it, I saw a message from Wen Wan. Clicking on it revealed a picture.
"Wow! Wenwan! This is so exciting!"
"What kind of outfit is this? Why would you even think of taking this picture?!"
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