"Something's happened with Magnesium Group's food delivery service!"
Assistant Kobayashi walked over with a tablet, and Yelena suddenly turned around.
"What? What happened?"
"Chairman Ye, this is the latest data from our external software!"
Xiaolin took the tablet, which displayed the backend data of their newly launched food delivery app.
"What? Over 1000 downloads?"
"Didn't I tell you we shouldn't do any publicity? Did you misunderstand my instructions?"
Yelena looked at the data above in disbelief.
Her original plan was to use a bundled promotional approach, so she never actively promoted herself. Instead, she quietly followed Chen Luo's MeiTuan Waimai promotion, waiting for MeiTuan Waimai's promotion to reach its later stages before they could seize the traffic.
When a new software is released without any advertising or promotion, very few users can see it, so the number of downloads is only a pitiful few dozen.
However, it has now been downloaded thousands of times in a single day, which indicates that the software must be being advertised.
"No! Chairman Ye, our company really didn't advertise this."
"Could it be that our outsourcing company acted on its own? Quick! Find out exactly where things went wrong! I'm firing that person in charge!"
She was already furious about Ye Linqian's matter, but now this other thing has happened.
"Well, Mr. Ye, we've actually already found out who's behind the advertising."
Another assistant, Xiao Yue, trembled as he raised his hand and looked at Yelena.
"Who is it? Tell me!"
"Yes, yes, it was Magnesium Delivery's app that did the advertising for us."
Upon hearing this, Yelena's eyes showed disbelief.
"Impossible! Promoting the enemy? And with such a large scale? Have Chen Luo and Wen Wan gone mad?"
Sensing Yelena's anger, Xiao Yue quickly took out his tablet and opened the interface of Magnesium Group and some video web pages.
"Chairman Ye, I don't believe it either, but that's exactly how it is now. Please take a look."
Yelena took the tablet, clicked on the Magnesium Delivery icon, and the first thing she saw was the app's splash screen image.
The image shows more than a dozen icons, with the Magnet Delivery icon in the center, while its own food delivery app icon and the icons of several other apps are smaller and surround it.
Most importantly, the icon has a caption that reads: "Let's protect your stomach together."
A simple advertising slogan has managed to portray these external software companies as a single entity.
However, you really can't sue this advertising slogan from the perspective of advertising law, because it doesn't have any distinctive words or language.
However, this statement is extremely misleading to users. Some people may think that these software programs are subsidiaries of Magnesium Group, or that they have formed an alliance.
Otherwise, how do you explain why Magnesium would actively advertise for these competitors?
This misleading statement is extremely valuable, not only indirectly enhancing the status of Magnesium software, but also leaving users with a positive impression of it as inclusive and tolerant.
This level of positive impression is enough to make most users choose Magnesium.
As for the traffic loss to other software, this amount of traffic loss and competitiveness is negligible.
Then Yelena opened some promotional videos, all of which aimed to achieve the same goal of publicity.
After introducing the software features and offers of Meituan Waimai, the video then objectively introduced Yelena's food delivery software, without offering any further commentary, and ended the video abruptly.
Once such videos are released, users of this software will naturally compare the differences and gaps between the two, and their opinions will be directly reflected in the comments section and bullet screen.
Yelena scrolled down to the comments section and saw that the opinions were almost entirely one-sided.
[MagTuan delivery is great! The initial discounts were so good, I only spent 6 yuan on a meal.]
To be honest, this software is genuinely better than others, both in terms of communication mechanisms and delivery speed.
[It's not just that; look, they're also promoting other platforms. It seems so many people think it's good and have downloaded it that they're overwhelmed.]
[Haha, looks like this makes it even more important to download it. What matters is that everyone thinks it's good!]
Yelena frowned as she looked at the comments praising and comparing the others.
Meanwhile, the promotional campaign continues on platforms and software, and their software exposure is increasing, with downloads slowly rising.
Ye Linqian, who was standing to the side, couldn't stand seeing her older sister frowning, and was about to rush out.
"Sis! I'm taking some people to smash up their company right now! Let's see how they can advertise then!"
"Come back here!"
Yelena shouted, and Ye Linqian stopped in her tracks. Then Yelena gritted her teeth and said something.
"Great! This kind of publicity stunt is definitely Wen Wan's revenge on me!"
"They made a feint earlier, getting me to transfer the project's publicity staff to the education company, all for this kind of almost conspiratorial publicity tactic."
"It's all so that my software will be exposed prematurely, my bundling plan will fail, and all my previous efforts will be in vain!"
As she said this, Yelena's eyes gleamed.
Xiao Lin, the assistant standing to the side, couldn't help but ask, "Chairman Ye, what should we do now?"
Taking a deep breath, Yelena said in a low voice, "It's too late to turn back now. All the previous plans are null and void!"
"The food delivery apps have started a large-scale advertising campaign to try and minimize our losses!"
"Yes! We'll go inform them right away!"
A group of assistants immediately got to work, notifying various companies and departments to start the promotion.
Yelena sat on the sofa, poured herself a glass of red wine, and drank it all in one gulp.
"Wen Wan, it seems that you really value Chen Luo quite a lot."
"They actually went so far as to abandon the education industry to help Chen Luo launch such a publicity campaign."
"I lost this first match!"
"However, in the battle for the education industry, I will resolutely defeat you, leaving you utterly defeated and beyond redemption!"
Yelena's voice was filled with a chilling coldness, even Ye Linqian, who was standing next to her, felt a little scared. She knew that her older sister was really angry.
...
The following day, Pengcheng Building.
This building was an asset left by Wen Xiu, and was later taken over by Wen Wan to serve as the office location for Wanluo Company.
"tread!"
A Rolls-Royce pulled up in front of the building, and a man and a woman got out.
It was Chen Luo and Wen Wan.
Wen Wan linked arms with Chen Luo, a smile on her face.
"Don't be nervous, today I'm going to give you a proper status."
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