The early winter dawn pierced through the thin mist, gilding the city streets with a soft golden edge. Lin Wanqiu stood in the research and development room of the food workshop. Outside the window, the plane tree leaves had all fallen, and the bare branches stretched towards the sky, yet they did not appear desolate at all; instead, they exuded a kind of tenacious, poised-to-rise. On the worktable in front of her, various ingredients were laid out—golden oatmeal, plump nuts, fine yam powder, and fresh fruit and vegetable puree—all carefully selected raw materials for her new series of healthy food products.

“Since the market recognizes health, then we’ll take health to the extreme and differentiate ourselves,” Lin Wanqiu muttered to herself, her eyes gleaming with determination. After her previous encounter with “Yue Tian Xuan,” she realized more clearly that only through precise positioning and deep cultivation of niche markets could she gain a foothold in the fierce competition. She named her new series “Natural Delight,” planning to create exclusive health foods for three core groups: children, the elderly, and office workers.

Kids-Friendly: Nutrition and Fun Combined Online

"Kids are picky eaters, and we also need to ensure a balanced diet without any additives." Lin Wanqiu pondered as she picked up some organic strawberries grown in her space and blended them into a smooth puree. She planned to use natural ingredients such as strawberry puree and pumpkin puree to color and flavor the desserts, replacing artificial colors and flavors.

After repeated trials, a "Fruit and Vegetable Rainbow Mini Steamed Bun" was finally created. Pink strawberry flavor, yellow pumpkin flavor, and green spinach flavor—each small and exquisite bun, once steamed, resembles a colorful little fist, and is incredibly cute. Lin Wanqiu also added appropriate amounts of calcium and vitamin powder to the buns, allowing children to supplement their nutrition while enjoying snacks.

"Mom, these little steamed buns are so cute! Can I try some?" Shen Nianxi was attracted by the colorful little steamed buns as soon as she entered the research and development room after school. Her big eyes sparkled with anticipation.

Lin Wanqiu smiled and picked up a small pink steamed bun, handing it to her: "Of course, try it and see if it's good."

Chen Nianxi took a small bite, the sweetness of the strawberry spreading in her mouth, its texture soft and fluffy. She couldn't help but nod repeatedly, "Delicious! Mom, this is much better than the steamed buns at kindergarten!"

Shen Nian'an also came over, pushed up his glasses, and said seriously, "Mom, this little steamed bun has a very reasonable nutritional balance. Strawberries are rich in vitamin C, and pumpkin contains dietary fiber, which is very suitable for children to eat."

Gaining the children's approval boosted Lin Wanqiu's confidence. She went on to develop other healthy children's foods such as "walnut and sesame teething sticks" and "yogurt melts," each with a strict nutritional formula to ensure both taste and health.

Special for seniors: Soft, low-sugar, and easy to digest

"Elderly people often have poor teeth and weak digestive systems, so low sugar, soft texture, and easy digestibility are key." Lin Wanqiu recalled the elderly woman who had praised the low-sugar walnut cake, and a clear direction came to her mind. She selected high-quality glutinous rice, yam, lotus seeds, and other ingredients to develop healthy snacks suitable for the elderly.

A "Yam and Lotus Seed Cake" was created. She steams the yam and lotus seeds, mashes them into a paste, adds a small amount of honey for flavor, and then presses it into shape using a mold. The steamed cake has a soft and glutinous texture, melts in your mouth, and has a subtle fragrance of yam and lotus seeds. Lin Wanqiu also specifically reduced the amount of honey used to control sugar intake, making it very suitable for the elderly.

She brought the yam and lotus seed cakes she had made to a nearby nursing home and offered them to the elderly for free. An elderly man with gray hair took a bite and smiled with satisfaction: "This cake is really good. It's soft, sweet, and doesn't stick to my teeth. Even someone like me with bad teeth can eat it easily."

"Yes, and it's not very sweet, so it's not cloying at all. It's much healthier than what you buy outside," another elderly woman said.

The positive feedback from the elderly greatly encouraged Lin Wanqiu. She then developed other health foods for the elderly, such as "mixed grain porridge" and "goji berry and red date cake," each carefully crafted to meet their dietary needs.

For office workers: Convenient and efficient energy replenishment

"Office workers live fast-paced lives with limited time, requiring convenient, efficient, and quick-energy-replenishing foods." Drawing on her past life's work experience, Lin Wanqiu deeply understands the dietary pain points of office workers. She plans to develop a series of portable and convenient health foods.

Her "Nut Energy Bars" are her proud creation. She selects high-quality oatmeal, walnuts, almonds, dried cranberries, and other ingredients, binds them with honey and maltose, presses them into shape, cuts them into strips, and then bakes them in the oven until golden brown. The energy bars are crispy, nutritious, and provide a quick energy boost, making them perfect for office workers as breakfast or afternoon tea.

In addition, she has developed convenient foods such as "whole wheat vegetable sandwiches" and "purple sweet potato meal replacement packs". The whole wheat bread is made with high-quality whole wheat flour and is rich in dietary fiber; the sandwiches are filled with fresh lettuce, tomatoes and chicken breast, providing a balanced diet; the purple sweet potato meal replacement packs are made by mashing steamed purple sweet potatoes, adding appropriate amounts of milk and honey, resulting in a delicate texture and a strong feeling of fullness.

Marketing Promotion: Precise Positioning Gains Recognition

After completing the research and development of the new series of health foods, Lin Wanqiu began to focus on market promotion. She set up dedicated "Natural Delight" shelves in various branches, highlighted the health concept with green promotional signs, and also produced exquisite promotional leaflets that detailed the ingredients, nutritional components, and target audience of each product.

"Madam, are these fruit and vegetable rainbow mini steamed buns really additive-free? Is it safe for my child to eat them?" A young mother asked with some doubt, holding a promotional leaflet.

Lin Wanqiu explained with a smile, "Of course you can rest assured! These little steamed buns are colored and flavored with natural fruit and vegetable puree, without any artificial coloring or flavoring. They also contain calcium powder and vitamin powder, so it's not only safe for children to eat, but it also provides them with essential nutrients."

She even let the mother and child taste the small steamed buns on the spot. The child ate them with relish, and the mother nodded in satisfaction: "The taste is really good, give me two boxes."

To further expand her influence, Lin Wanqiu also established partnerships with several kindergartens and nursing homes in the city, regularly providing them with healthy food. At the same time, she held "Healthy Food Tasting Events" at the entrance of the food market, inviting citizens to sample the new product series for free and collecting their feedback.

On the day of the tasting event, the area in front of the food stall was bustling with activity. Citizens lined up to sample various healthy foods, their faces beaming with satisfaction.

"This yam and lotus seed cake is so delicious, soft, glutinous, and sweet. It's perfect for my elderly family members," an auntie said.

"These nut energy bars are great. They're crispy and nutritious. I can bring a few to work for breakfast from now on," said a young office worker.

Seeing the public's positive reception of the new series of health foods, Lin Wanqiu felt a great sense of accomplishment. She knew that her efforts had not been in vain, and the "Natural Taste" health food series had already gained initial market recognition.

However, Lin Wanqiu also knew that relying solely on store sales and offline promotions would have limited impact. To make the "Natural Taste" health food series known to more people and further expand its market share, it was necessary to develop more sales channels. She couldn't help but think of Shen Tingzhou, who had many connections in the military and local communities. If she could leverage his resources, she was sure the health food series could open up the market more quickly.